Digital Dish Episode 9 Full-Service Agency Opportunities Pt. 2: Optimizing Campaign Performance at Scale

Welcome to the ninth episode of our Digital Dish—the second of a three-part mini-series that explores unique challenges and key growth opportunities for full-service advertising agencies.

Tune in for actionable insights and learn how agencies can optimize campaign performance at scale by partnering with Digital Remedy.

Prefer to read? Here’s the transcript:

[00:00:00] Brittany Paril, Sr. Manager, Demand Gen and Marketing Operations: Welcome to the Digital Dish, where we dish on all things AdTech!

As client expectations rise and the media landscape grows more complex, delivering consistent performance across digital campaigns—and doing it at scale—is becoming the ultimate differentiator. So, how can agencies meet growing demands without overextending internal teams?

In our last episode, we kicked off the first of a three-part mini-series that focuses on key growth opportunities for full-service agencies.

In this episode, we’ll dive into another key opportunity: Optimizing campaign performance at scale. We’ll also share actionable insights to help elevate their efforts.

[00:00:57] Kyle Downes, Account Manager: Full-service agencies are masters of strategy, creative, and planning — and now have a powerful opportunity to amplify their impact by scaling complex omnichannel media strategies in ways that drive consistent, measurable results. Managing multiple client campaigns across channels, navigating flight dates, and aligning performance metrics with KPIs takes time, precision, and focus. This level of support can be time- and resource-intensive.

With teams working under tight budgets and laser-focused on maximizing performance, including real-time optimization, reporting, pacing, attribution, and delivering insights—maximizing opportunities and driving efficiency are key.

The challenge isn’t a lack of talent—it’s about unlocking more capacity. That’s where working with the right media partner can make all the difference. By extending their team’s capabilities, full-service agencies can scale smarter, drive stronger results, and take on more business without compromising performance.

[00:01:59] Matthew Engstrom, VP, Marketing: Digital Remedy partners with full-service agencies to take the heavy lift of media execution off their plate, so teams can focus on high-level strategy, nurturing and growing client relationships.

Our approach to campaign optimization is simple: maximize what works, and eliminate what doesn’t. Executing at scale requires nuance—and that’s where our team excels. Here’s how we provide 24/7 campaign support to ensure performance:

[00:02:25] Leveraging Experience for a Strong Start

Matthew Engstrom, VP, Marketing: We begin by understanding your unique goals, budget, and business needs, then build a custom media strategy designed to drive strong results and deliver on what matters most to you. With years of campaign learnings under our belt, we leverage historical insights to jumpstart optimization, avoid pitfalls, and accelerate performance.

[00:02:48] Proactive Media Buying

Kyle Downes, Account Manager: Before a bid is even placed, we’re already optimizing. By combining pre-campaign insights—rooted in both data and team expertise—we’re able to predict what will drive performance from the start. Our proactive media buying approach, paired with a trusted ecosystem of premium inventory partners, ensures better pricing and high-quality, brand-safe placements. Because strong campaign performance starts well before the first impression is served.

[00:03:17] Balancing Machine Learning with Human Expertise

Matthew Engstrom, VP, Marketing: We combine machine learning with human oversight. Our ad ops team reviews every line item every day. This hands-on approach ensures that we operate as an extension of your team, making smart and strategic decisions that automated systems alone can’t. It’s what drives results—and repeat business.

[00:03:37] Data-Driven Optimization to Unlock Opportunity

Kyle Downes, Account Manager: At Digital Remedy, every data point is an opportunity. From high-level publisher insights to granular breakdowns, such as creative performance by time of day, CTV model, or operating system—if it’s measurable, we’re optimizing it.

And when something isn’t performing as expected, we see it as a chance to refine and grow. We test, pivot, and tailor strategies based on what the data tells us, whether that means adjusting creative, shifting audience targeting, or reallocating budgets to higher-performing channels.

Every campaign is unique, and so is our optimization approach. Our goal is simple: identify what works, double down on it, and keep moving the needle forward.

[00:04:19] Insights At Your Fingertips

Matthew Engstrom, VP, Marketing: We ensure that the path to success is transparent. Our clients get a front-row seat to how their campaigns are progressing, with always-on, granular reporting that tracks performance every step of the way.

When agencies work with Digital Remedy, they get more than just media execution—they gain a proactive, experienced partner that is just as invested in performance as they are.

Interested in learning more about our best-in-class service and award-winning media technology? Speak to a team member today.

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