Aug 31, 2022
As the second biggest retail holiday, back-to-school requires strategic planning from consumers, retailers, and advertisers. This year has brought changes in buying behavior, leading advertisers and retailers to adapt and evolve promotions to keep up with shifting consumer preferences and remain profitable. Though the back-to-school season is in full swing, advertisers can still connect with…
As the second biggest retail holiday, back-to-school requires strategic planning from consumers, retailers, and advertisers. This year has brought changes in buying behavior, leading advertisers and retailers to adapt and evolve promotions to keep up with shifting consumer preferences and remain profitable. Though the back-to-school season is in full swing, advertisers can still connect with valuable consumers and drive retail sales through campaigns that reflect how parents are shifting their shopping.
One thing is certain: given these new trends, advertisers can not just recycle ads and messaging from previous years. It’s critical for retail marketers to build campaigns that leverage unique ad formats and targeting tactics to capture and recapture consumer attention in intervals—re-engaging shoppers across multiple dates (and devices) to drive purchases.
Download the report for full insights on consumer buying habits & preferences, ad spend trends & emerging channels (like OTT), as well as an advertiser checklist to ensure maximum campaign performance this back-to-school season. From innovative targeting tactics to in-depth attribution reporting, Digital Remedy has a full suite of media capabilities to help reach your target consumers at the right time, in the right mindset. If you’re interested in getting more granular with your back-to-school marketing efforts—let’s talk.
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