The consumer packaged goods (CPG) industry is elbowing through a tight market. Between pressing supply chain challenges, shifting shopper preferences, and steadfast competition—more brands than ever are looking to stay top of mind when the average consumer reaches for their wallet, both in stores and online. But how do you cut through the clutter and […]
Read More
In 2022, CPG advertisers spent $8.5b—or an average of $773m monthly—within the industry. According to eMarketer, CPG accounts for over 12% of ad spend share. In North America alone, consumer trends are changing, and we see digitization on the rise regarding purchasing habits. As the CPG and retail industry continues to grow, here are five […]
Read More
