As artificial intelligence continues to dominate headlines and industry conversations, confusion still lingers—especially around the relationship between artificial intelligence (AI) and machine learning (ML). Many people use the terms interchangeably, but they’re not the same. Understanding the difference is essential for advertisers and marketers looking to harness the right tools for performance-driven results. Here’s a […]
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AI is reshaping marketing and advertising as we know it — from automating ad targeting and streamlining customer segmentation to generating compelling copy in seconds. But with so many buzzwords flying around — AI, ML, Generative AI, LLM — it’s easy to get lost in the hype and confusion. What do these terms actually mean […]
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