Digital Remedy announced the appointment of Salil Joshi as Senior Vice President, Technology. In this role, Joshi will lead the evolution of Digital Remedy’s technology foundation, overseeing platform unification, infrastructure modernization, and AI-driven innovation as we continue to scale our cross-channel measurement and decisioning capabilities and accelerate our intelligence-first approach to performance marketing.
Joshi joins Digital Remedy from Viant Technology, where he led teams to deliver core components of the company’s programmatic platform, including bidding, serving, and AI-powered planning systems. His experience building and modernizing large-scale advertising infrastructure will support Digital Remedy’s focus on creating a cohesive, scalable foundation for outcome-based media solutions.
“AI is reshaping how media performance is planned, measured, and optimized,” said Joshi. “Digital Remedy has a strong foundation in outcome-driven media, and my focus is on building the unified, scalable infrastructure needed to support intelligent decisioning across channels. By modernizing systems and combining strong engineering discipline with intelligent automation, we can help teams move faster while maintaining reliability and trust.”
As SVP of Technology, Joshi is responsible for integrating and modernizing Digital Remedy’s technology stack following recent acquisitions, strengthening data integrity, and ensuring the platform is AI-ready across planning, measurement, and optimization workflows. His mandate also includes improving engineering efficiency, reducing technical debt, and fostering strong cross-functional collaboration across product, data, and client teams.
“Salil brings exactly the kind of systems-level thinking we need as we scale our intelligence platform. His experience building enterprise-grade adtech infrastructure strengthens our ability to deliver AI-powered intelligence and unified measurement that can adapt to real-world complexity. As performance marketing shifts toward continuous measurement and faster decisioning, Salil’s leadership helps ensure our platform delivers both technical rigor and strategic clarity for clients.”
– David Zapletal, COO at Digital Remedy
Joshi brings more than two decades of experience in advertising technology and engineering leadership. Prior to Viant, he held senior technology roles at Amazon Advertising, where he worked on ad serving, targeting, reporting, and Fire TV advertising solutions. Across his career, Joshi has led multi-quarter infrastructure modernization efforts, supported globally distributed teams, and delivered high-availability systems at scale.
Joshi’s appointment comes as Digital Remedy continues to build momentum, following the recent addition of Matthew Fanelli as Chief Revenue Officer. Together, these leadership moves reflect the company’s focus on scaling our platform, expanding commercial reach, and advancing an integrated approach to cross-channel media performance.
Digital Remedy is proud to announce the launch of Echo, a unified platform designed to help marketers measure and evaluate performance across channels without relying on disconnected dashboards and siloed attribution models.
More than 60% of marketers report ongoing skepticism around their metrics, and nearly 30% face budget challenges tied to unclear measurement, revealing a growing confidence gap in cross-channel performance evaluation. As media strategies span more channels, DSPs, and data sources, many teams still measure success in pieces – relying on separate reports for display, video, search, social, and other environments. The result is slower decision-making, persistent inefficiencies, and an unclear understanding of how channels influence one another.
Echo was built to address this challenge by serving as a single source of truth for cross-channel performance, bringing buying and measurement into one integrated view. Designed to unify data from more than 10 DSPs and 200+ data providers through one system, Echo helps teams move beyond siloed reporting and toward a clearer picture of performance across the full media mix.
“Marketers don’t have a lack of data – they have a lack of clarity,” explains David Zapletal, COO at Digital Remedy. “Echo brings measurement and execution together so teams can see how channels influence one another, identify inefficiencies earlier, and make better decisions while campaigns are still running, not weeks later.”
Echo unifies cross-channel performance data across environments such as display, CTV, video, audio, DOOH, and more. Instead of evaluating success channel by channel, teams can use Echo to understand where audiences overlap, how exposure sequences affect outcomes, and which touchpoints are contributing incremental value.
Key capabilities include:
“As an agency, one of our biggest challenges has always been explaining cross-channel performance without stitching together half a dozen reports. Echo gives us a single view of how channels work together, which makes optimization faster and client conversations much clearer. It’s less about pulling more data and more about finally understanding what’s driving results.”
– Jenifer Smith, Founder at Bulldog Media
The launch reflects Digital Remedy’s broader investment in an integrated, intelligence-led approach to media measurement and decision-making – bringing technology and expertise together to help marketers navigate an increasingly fragmented, cross-channel landscape with greater clarity.
To learn more about Echo and Digital Remedy’s approach to cross-channel measurement or to schedule a demo, reach out to our team.
Digital Remedy, a programmatic media partner for brands and agencies, today announced the appointment of Matthew Fanelli as Chief Revenue Officer (CRO). In this role, Fanelli will oversee the company’s commercial strategy, revenue operations, and go-to-market execution as Digital Remedy continues to expand its performance-driven platform and deepen client partnerships.
As media ecosystems grow more fragmented, Digital Remedy is focused on unifying performance intelligence across channels – moving beyond siloed, post-campaign reporting toward always-on measurement tied directly to business outcomes. The company’s platform is designed to give brands and agencies a holistic view of performance across an increasingly complex media mix.
Fanelli brings more than 20 years of experience in digital advertising, with expertise across programmatic media, data strategy, and performance marketing. As CRO, he will align sales, client strategy, and partnerships to expand Digital Remedy’s performance-first approach – helping marketers drive greater accountability, transparency, and measurable ROI across channels, and scale its commercial growth across key verticals.
“Matt brings the exact combination of leadership, market knowledge, and execution focus that we need at this stage,” said Martin Kristiseter, CEO of Digital Remedy. “As performance expectations rise and media environments become more complex, our clients need a partner that can unify strategy, activation, and measurement in real time. Matt’s leadership strengthens our ability to deliver that clarity and expand our performance-first approach across the market.”
Digital Remedy has built a DSP-agnostic performance platform designed to unify measurement across programmatic, social, online video, and search. By delivering a single, integrated view of performance, the platform supports real-time optimization and privacy-compliant measurement decisions tied to real business outcomes – not isolated channel metrics.
“Performance is no longer optional, it’s the expectation,” added Fanelli. “Digital Remedy offers a unified performance approach that helps marketers understand what’s driving outcomes and act on those insights across channels. My focus is on scaling that value through stronger partnerships and focused go-to-market execution.”
Prior to joining Digital Remedy, Fanelli served as Senior Vice President of Sales at Media Now Interactive (formerly MNI Targeted Media), where he led revenue initiatives supporting data-driven advertising solutions and helped expand the company’s Local Ad Focus Network. Earlier in his career, he held senior digital leadership roles responsible for shaping digital strategy, developing targeted advertising solutions, managing publisher relationships, and partnering closely with national agencies to support scalable, multi-market media programs.
Digital Remedy is proud to announce the launch of RemyAI, a new AI-powered assistant purpose-built to transform campaign reporting, analysis, and decision-making. Fully integrated into the Digital Remedy platform, the AI assistant enables media teams to instantly analyze campaign performance, uncover trends, and generate shareable reports – all through a simple chat interface requiring no technical expertise. The tool is now generally available to all Digital Remedy clients following a successful rollout to select brand and agency partners.
Designed specifically for media teams, the assistant allows users to ask campaign-specific questions in natural language, whether identifying top-performing creatives, breaking down audience segments, or evaluating cross-channel performance. In seconds, users receive detailed summaries, dynamic visual outputs, and exportable reports to inform real-time decisions and client communications.
“Media teams are under pressure to move fast, answer questions in real time, and deliver insights without relying on complex tools or added resources,” said Martin Kristiseter, CEO at Digital Remedy. “RemyAI was built for that pace. This AI assistant functions like an always-on analyst, providing users with instant, actionable insights that simplify complex data and help optimize campaigns in real time. Whether breaking down audience performance or preparing client-ready visuals, it delivers the answers teams need to move faster and make better decisions.”
Unlike generic AI tools, RemyAI has a deep understanding of digital advertising across media types. Rather than treating campaign data in isolation, it’s built on over 25 years of Digital Remedy’s proprietary insights, data, and hands-on experience. This allows it to interpret performance through the lens of real-world media strategy – such as understanding how channels like CTV and Display Retargeting complement each other or recognizing that CTV campaigns often require longer conversion windows. With this level of contextual intelligence, RemyAI offers capabilities that go far beyond traditional reporting tools. Key features include:
As a beta participant in the launch of RemyAI, VI Marketing and Branding played a key role in shaping how the tool supports real-world media workflows. The team quickly recognized the value of using natural language queries to uncover performance insights, explore creative effectiveness, and gain a deeper understanding of what drove campaign results. With dynamic visualizations and exportable reports, RemyAI helped VI Marketing and Branding streamline campaign analysis and move faster on client optimizations; ultimately turning data into more actionable, performance-driven decisions.
The AI assistant was designed for those closest to campaign execution, handling daily optimizations, client requests, and mid-flight reporting. With a memory for recent queries and the ability to drill into segments such as DMA (designated market area), publisher, and creative performance, it simplifies the path from data to decision, even as client demands shift throughout the day.
“Too often, reporting gets held up by fragmented data, manual work, and back-and-forth requests,” added Kristiseter. “This AI assistant eliminates those bottlenecks by putting real-time answers directly in the hands of the people running the campaigns. It’s designed to simplify analysis, surface key insights, and give teams the clarity they need to optimize performance without the usual delays.”
“RemyAI has been a game changer for our team. The ability to simply ask a question and get instant, actionable insights, without sifting through layers of reports, has made campaign management faster, more focused, and far more efficient.”
– Connor Lisle, Director of Digital Strategy at VI Marketing and Branding
The launch reflects Digital Remedy’s ongoing investment in AI-powered solutions that streamline campaign measurement, enhance reporting flexibility, and help marketers drive performance with greater confidence.
Reach out to learn more about the tool and how it is helping brands and agencies simplify reporting, uncover deeper insights, and optimize campaign performance, or to schedule a demo.
Digital Remedy is proud to announce our partnership with Digital Culture Group (an NMSDC-certified advertising solutions company) and the appointment of its founder Crystal Foote, as Executive Director & Head of Multicultural to its leadership team. This strategic move will drive greater diversity in advertising by providing advertisers with unprecedented insights into their audience segments, targeting solutions, and campaign effectiveness.
This new partnership enables the pair to work more closely with brands seeking to reach diverse audiences – providing them with the technology required to create performance-driven advertising campaigns resulting in better ROI and growth. Through Digital Remedy’s award-winning marketing solutions and measurement platform, Digital Culture Group analyzes thousands of diverse data points through both offline & online sources to refine brands’ messaging, expand access to inventory across all media channels and devices, and craft custom multicultural targeting strategies that are more authentic and effective for brands.
“Crystal’s vision for Digital Culture Group aligns perfectly with our own commitment to driving measurable outcomes for marketers through data-driven technology and services. Her deep industry experience and expertise in diversity and inclusion make her an invaluable addition to our team, allowing Digital Remedy to provide advertisers’ multicultural campaigns with the solutions necessary to deliver on campaign performance, and forge more substantial relationships with underrepresented communities.” – Jeremy Haft, Chief Revenue Officer at Digital Remedy
A seasoned marketing executive and woman of color, Foote tapped into her firsthand knowledge of the importance of representation and the impact it can have on a community, to create a scalable solution to the lack of diversity and cultural sensitivity in advertising. As Executive Director & Head of Multicultural, she will use this expertise to further bridge the gap between brands and underrepresented communities. Foote will also play an integral role in ensuring that the company’s marketing and advertising campaigns are inclusive and culturally responsive, helping to drive engagement and build brand loyalty among diverse audiences.
“I’m thrilled to join the team at Digital Remedy and to have their support in driving greater diversity in advertising. Together, we can help brands authentically connect with diverse audiences and foster inclusivity and equity in the advertising industry.” – Crystal Foote
To learn more about Digital Culture Group, visit www.digitalculture.group. Be sure to follow Digital Remedy on LinkedIn for the latest company updates.
Today, Digital Remedy announced the appointments of former IAB CEO, CMO, and thought leader, Randall Rothenberg and Compulse Founder and Managing Director, Martin Kristiseter to its Board of Directors as part of its continued growth strategy.
Randall Rothenberg has been a prominent marketing, media, and advertising leader for 40 years. Most recently, he led the transformation of the IAB into one of the largest and most potent media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, global digital content marketplaces, and professional development programs. Under his leadership, IAB opened the industry’s first major public policy office in Washington, D.C., launched the IAB Tech Lab to oversee digital marketing technical standards, started an industry-leading training program that has certified more than 14k digital media sales professionals, created the IAB Digital Newfronts and Podcast Upfronts, and published comprehensive research on brand disruption, the evolution of video, and the economic impact of the ad-supported Internet ecosystem.
Martin Kristiseter is an accomplished entrepreneur and digital executive with over 18 years of experience in digital media, ad technology, and programmatic solutions. He currently serves as the Managing Director of Compulse, a marketing technology and managed services company built for local media and agencies. Prior to Compulse, Krisitiseter launched the digital advertising business at Marketron that transformed a declining revenue management & radio traffic business (SaaS) into a growth company through Pitch — an omnichannel workflow, sales enablement, fulfillment, and reporting platform for media companies.
“Between Rothenberg’s proven track record of success and Kristiseter’s accomplished entrepreneurial expertise, I am confident they will bring fresh perspectives and valuable insights to help us navigate the ever-changing digital landscape. As a performance media partner for brands and agencies, we are committed to providing innovative solutions that drive business outcomes for our clients. I look forward to their guidance and contribution to the team, as we continue to build on our strengths and pursue our many opportunities for company growth.” – Mike Seiman, CEO & Chairman
You can check out the full press release here to learn more about the partnership. Be sure to follow Digital Remedy on LinkedIn for the latest company updates.
As part of the company’s next stage of growth, Digital Remedy is pleased to announce that Jeremy Haft has joined its leadership team. Leveraging over 20 years of ad tech and media experience, he will serve as Chief Revenue Officer, helping to accelerate growth, enterprise partnerships, and revenue strategies. Jeremy will oversee the marketing, client services, and sales teams to elevate our growth strategy by advancing the company’s go-to-market approach, identifying new opportunities, increasing market share, and driving revenue streams.
“Jeremy has a strong track record of scaling businesses and I’m excited to add him to our outstanding leadership team. His experience and wealth of knowledge in both digital media strategy and in driving profitable business growth, as well as his understanding of our business, values, and our services, makes him perfectly suited to help advance Digital Remedy’s vision of becoming our clients’ comprehensive digital media partner.” – Mike Seiman, CEO
The expansion of its leadership team comes during a period of great momentum for Digital Remedy. Earlier this year, Matt Sotebeer joined the team as Chief Strategy Officer. Additionally, Digital Remedy was selected as #2 on the Crain’s Best Places to Work in NYC list for 2022. Our OTT platform, Flip, was recognized by the Digiday Video & TV Awards as a finalist for “Best Connected TV Platform” in 2022. With these strategic leadership appointments, Digital Remedy will continue to improve and scale our media capabilities and client solutions.
“I am joining Digital Remedy at not only the most exciting times for the business but also one of the most pivotal times for the media industry. I love being a change agent and building on an incredibly strong foundation. It’s so important for agencies and brands to partner with an organization like Digital Remedy which sits at the epicenter of media channel-agnostic solutions, transparency, effectiveness, and service.” – Jeremy Haft
For more details, check out the full press release and coverage in Broadcasting+Cable. Follow Digital Remedy on LinkedIn and Twitter for the latest company updates.
Last week, in honor of World Mental Health Day (October 10th), Harmony—our social responsibility team, hosted our fifth annual (and third virtual) Mental Health Week. Mental Health Week is an initiative designed to encourage Remediers to discover ways to improve and maintain their mental health in the workplace/while working from home.
We took each day to focus on a different aspect of mental health and wellness, aiming to provide a well-rounded experience and a healthy and happy environment for all of our employees. Team members received daily communications of activities, along with tips and additional resources to promote mental health. Here’s a look at what we planned:
Monday: Nourish
We kicked off the week with an invitation to create personal snack boxes via SnackMagic, a service that lets people build their boxes, choosing from a menu of 2k+ delicious (and nutritious) options—sent directly to their homes.
We shared links for all employees to submit Sunshine Notes, an optional, anonymous message to help brighten someone’s day and spread positivity. Remediers could tell coworkers how valuable they are to the team, share how much they enjoy working together, or give a special shoutout for their hard work on a project. The Harmony Team collected the Sunshine Notes throughout the week and distributed them to each respective recipient on Friday.
Tuesday: Healthy Mind
Tuesday’s focus was on creating a tidy and zen workspace. We also shared a roundup of meditation apps. We encouraged the use of our Employee Assistance Program (EAP) program, which offers a variety of free and confidential resources available to employees and their family members. Some resources included are a 24/7 emotional support helpline with a licensed therapist, guidance for leadership, mental health resources, and much more. Additionally, as part of a mini-series, we hosted an optional webinar titled “Managing Employees Wellness and Well-Being” for all Digital Remedy managers to discuss the importance of not only supporting work performance but also the overall quality of life of their direct reports.
Wednesday: Healthy Body
Wednesday focused on a strong body with a roundup of workout apps that Remediers could do at their own pace. To finish the day feeling zen and balanced, an after-work virtual meditation and yoga session was available.
Thursday: Nature
Thursday’s communications promoted taking walks and outdoor activities, along with sharing the importance of stretching and suggestions for 15-minute stretching breaks.
Friday: Healthy Soul
To end the week on a high note, we shared recipes for comfort food in preparation for the upcoming holiday season, and all Sunshine Notes were distributed.
Employees were welcome to share their mental health week experience (how they prioritized self-care and, importantly, how they chose to fill their snack box!) on social media. We were thrilled to see team members across the country get involved. At Digital Remedy, we believe that our employees are our greatest asset. Supporting the mental and physical wellness of our Remediers while fostering a healthy workplace and work-life balance is—and always will be—a top priority.
Be sure to follow Digital Remedy on LinkedIn and Instagram for more company updates.
As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. According to recent studies, about $42b in revenue opportunities is lost each year due to bots and fake users. To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat.
By integrating Oracle Moat’s brand safety and verification technology, Digital Remedy has successfully driven down IVT rates and increased viewability rates, consistently outperforming industry benchmarks quarter-over-quarter. With low fraud rates, Digital Remedy continues to hit client KPIs, especially on conversion-based campaigns, which has led to an overall increase in renewal rates among clients. Additionally, our team is able to access historical campaign performance to inform (and improve) current and future media strategies.
“With Oracle Moat, Digital Remedy is able to provide an unmatched level of confidence and trust by helping to ensure ads are served by real publishers, shown to real audiences, and clients are only paying for real conversions—effectively driving desired results among target consumers, whether it be an increase in site traffic or sales.” -Kevin Jones, VP of Media Buying
Recent shifts towards OTT/CTV have resulted in an increased demand for (and investment in) these media channels. As many advertisers are setting viewability as a primary/secondary KPI, all are hyper-focused on the importance of delivering campaigns on fraud-free, IVT-free inventory. In early 2020, we expanded our work with Oracle Moat to include OTT/CTV environments, which allows us to proactively identify IVT in these environments, which had previously been difficult—if not impossible—to do. With Oracle Moat as a brand safety partner, we are able to mitigate the risk of fraudulent activity—identifying and rooting out new methods of IVT to stop ad fraud at the source—and ensure client ad spend is not wasted on fake users.
In today’s increasingly complex and fragmented ad space, it is critical for marketers to work with a trusted partner that has the experience, knowledge, scale, and ability to identify and block new threats as they emerge. Our work with Oracle Moat allows us to remain a leading media partner in the ad tech space thanks to our innovative ad solutions for verification, attention, and brand safety. We are excited to expand our collaboration further and strengthen our offering to continue to protect our clients across even more media types. To learn more, speak to a member of our team.
In today’s fragmented media landscape, attribution is an increasingly valuable tool for advertisers. Recent growth in both consumption and investment in streaming video has prompted digital advertisers to focus on optimizing advertising efforts. Digital Remedy has partnered with leading geospatial and mobility intelligence company Cuebiq, to unlock real-time insights and measure the true impact of client campaigns, specifically on CTV/OTT channels.
Through this strategic partnership, Digital Remedy provides clients with a full understanding of the consumer journey—from first touch to store visit—and allows them to activate against learnings from this journey to maximize their return on ad spend. Using mobile location data from Cuebiq, Digital Remedy’s proprietary performance CTV platform, Flip, directly connects CTV ad impressions to lift in foot traffic to physical store locations—tracking full-funnel KPIs, including brand, visit, and revenue lift, and displaying real-time campaign insights within an easy-to-read dashboard.
“TV has always been thought of as purely an upper-funnel, branding play. With Flip, we’re able to challenge that notion, and with our Cuebiq partnership, we’re able to connect real-world store traffic to those large format impressions. We’re able to let retailers know, definitively, that someone was exposed to their CTV ad and then visited their location. We’ve set our sights on treating CTV like performance media—driving real-world results, not just views.”
– Ben Brenner, VP, Business Development and Strategy at Digital Remedy
Flip, our Award-winning proprietary performance CTV platform, connects the dots between CTV ad views and real-world results—providing a full picture of the consumer journey and ensuring marketers get the most impact out of their budget. To learn how you can get started measuring your CTV campaigns, visit www.digitalremedy.com/flip or schedule a free custom demo.
Check out the full press release here, and follow us on LinkedIn and Twitter for more Digital Remedy updates.
