Political Advertising Insights: 2022 Midterm Elections

2022 midterm election ad spending is projected to exceed 2020 Presidential campaign (the previous record cycle) numbers. While this is rare, it directly reflects the tension that has been building this political season. As media consumption habits shift, so have political ad formats. While TV will continue to dominate, the rapidly-growing CTV segment is projected to account for nearly 15% of all political ad budgets, about the same as the entire digital media category.

The percentage of ad dollars flowing to CTV is expected to increase even further as audiences continue to cut the cord. With bigger budgets on the table, candidates are increasingly focused on reaching the right audiences, at the right time. To do so, they’re seeking innovative targeting tactics and new media channels to connect with receptive voters wherever they consume content.

Key Takeaways

1. 2022 ad spend is expected to exceed 2020 presidential campaign numbers

2. There’s been rapid adoption of CTV advertising in the political space

3. Social media platforms have begun outlining regulations for the political season

4. Ads with informative and emotional storytelling are more effective at resonating with voters

5. Working with a knowledgeable media partner is critical to ensure ad dollars are maximized and ads are delivered to the right audience

Download the full report for insights on the factors fueling historic levels of political ad spending, emerging media channels being leveraged by political advertisers, creative tips & best practices for successful political campaigns, and more. Plus, discover how Digital Remedy enables advertisers to reach audiences at scale, across devices and screens via premium inventory sources and privacy-compliant, audience targeting. Interested in learning more? Speak to a member of our team today.