With so many platforms, it’s hard to know which one to choose. Managing relationships with multiple publishers is cumbersome and it can be hard to track the right metrics to know what’s working and what’s not. To solve that challenge, Flip, our performance OTT platform, provides a smarter way to buy, manage, and optimize OTT campaigns.
COO, David Zapletal, was recently featured in Martech Zone, where he explained the numerous advantages Flip offers advertisers and agencies. Here’s a recap of what he had to say:
Through extensive industry partnerships, brands and agencies get direct access to every premium OTT publisher to maximize audience reach. Because there’s no middleman, brands get the most efficient pricing possible, creating higher ROI and return on ad spend (ROAS). And because the entire OTT strategy is managed within Flip, there’s no need to hassle with multiple vendor relationships or contracts. It’s simple, consolidated, and efficient.
You can check out David’s full article on Martech Zone. To learn more about Flip’s capabilities, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.
VP of Business Development & Strategy, Ben Brenner, was recently featured in Toolbox Marketing, where he explained the numerous advantages Flip offers advertisers and agencies. Here’s a look at what he had to say:
Through extensive industry partnerships, brands and agencies get direct access to every premium OTT publisher to maximize audience reach. Because there’s no middleman, brands get the most efficient pricing possible, creating higher ROI and return on ad spend (ROAS). And because the entire OTT strategy is managed within Flip, there’s no need to hassle with multiple vendor relationships or contracts. It’s simple, consolidated, and efficient.
For more insights, you can check out the full piece on Toolbox Marketing. For more information, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.
In July 2022, Digital Remedy was a gold sponsor at GROW NY, a two-day event at the Knockdown Center in Queens, NY which offered growth-focused talks, panels, and workshops for DTC, ecommerce, and retail brands. At the event, our SVP of Sales, TJ Sullivan, sat down with special guest Sophie Duncan, Senior Director of Performance at ByHeart, to discuss how growth-focused marketers can leverage performance CTV to increase their customer base and take online sales to the next level. Additionally, the team debuted the beta for our new self-service performance TV campaign management platform, Flip+.
If you want to see more, you can watch the entire discussion here!
Interested in learning how you can start driving (and tracking) bottom-line results? Schedule a custom demo to see our award-winning CTV performance platform in action today. Be sure to follow Digital Remedy on LinkedIn and Twitter for the latest company updates and upcoming events.
Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup companies are turning to OTT/CTV advertising as a performance channel to drive real-world actions.
Ben Brenner, VP of Business Development & Strategy, was recently featured in Toolbox Marketing Magazine, where he shared some tips for small and startup advertisers looking to try out OTT/CTV advertising to grow their business.
Reusing spots produced for social is a great way to extend those resources and your spend. Instead of spending big bucks on production for OTT creative, brands can put that money toward buying more media.
More providers have converted their taxonomies to be CTV compatible, leveraging IP addresses or DSP IDs. From viewership data to purchase and search history data, browser history data to location visitation data—segments using each of these collection points can be leveraged on your OTT campaigns. Don’t forget about your data—nothing is more potent than first-party data.
For brands looking toward CTV as a performance channel, it is imperative to find a vendor or platform that offers complete transparency into what’s being bought and how, what’s being measured and how, and exactly how that measurement gets put to work—a partner who can put it all together.
Check out Ben’s full piece on Toolbox. Whether you’re just getting started in the OTT/CTV space or looking to take your campaigns to the next level, Digital Remedy is here to help. To learn more about Flip, our performance CTV platform, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.
With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS), spending on OTT/CTV advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more than doubling by 2024 to nearly $30b.
With precision targeting and deterministic measurement, performance CTV provides a unique opportunity for marketers to reach highly-engaged audiences. But for marketers who are new to the channel, especially those who are more familiar with linear TV, OTT/CTV might feel a bit disorienting. Our own, Ben Brenner, VP of Business Development & Strategy, was recently featured in Street Fight Magazine, where he discussed some tips for getting started and how to fully maximize your performance CTV strategy. Here’s an overview of what he had to say:
Unlike linear TV, where an ad buy will stay in rotation for a fixed period of time, CTV buys can (and should be) much more dynamic, fluid, and iterative. With CTV, it’s much easier to launch, adjust, and optimize targeting throughout your campaign’s flight.
With CTV, you can use first-party data to target both existing and prospective customers in a variety of ways, including using your CRM list to target existing customers with new product launches, excluding existing users to reach only new audiences for prospecting campaigns, and using known user data to surface look-a-like consumers to connect with new high-value prospects.
There is a huge variety of third-party data sources available that can help to target ads on CTV, including data on purchases, viewership, search and browser history, location, in-store visits, and more.
With CTV, you can get full attribution visibility—when someone makes a purchase, you can look back to see which ad they saw on what platform, during which program, and at what time of day. By understanding this sequence and the attributes of every ad exposure, not just the last one, marketers can fine-tune ad targeting and delivery to maximize conversions and identify new users who are most likely to convert.
Look for a partner who can offer both first- and third-party data integrations, directly access a wide variety of streaming publishers, and provide both attribution tracking and real-time optimization, with complete transparency into the process so there are no surprises.
Check out the full article on Street Fight and be sure to follow us on LinkedIn and Twitter for the latest Digital Remedy updates. Interested in learning more about performance CTV? Watch our on-demand webinar or speak to a member of our team.
With streaming now accounting for nearly 70% of TV viewing, this massive audience is drawing a lot of attention from advertisers. Spending on OTT advertising is expected to jump from $990m in 2020 to $2.37b by 2025, creeping slowly toward overtaking linear TV’s top spot for spending. Despite the huge opportunity, executing OTT advertising can be a challenge for both big and small brands and agencies.
With so many platforms, it’s hard to know which one to choose. Managing relationships with multiple publishers is cumbersome and it can be hard to track the right metrics to know what’s working and what’s not. To solve that challenge, Flip, our performance OTT platform, provides a smarter way to buy, manage, and optimize OTT campaigns.
COO, David Zapletal, was recently featured in Martech Zone, where he explained the numerous advantages Flip offers advertisers and agencies. Here’s a recap of what he had to say:
Through extensive industry partnerships, brands and agencies get direct access to every premium OTT publisher to maximize audience reach. Because there’s no middleman, brands get the most efficient pricing possible, creating higher ROI and return on ad spend (ROAS). And because the entire OTT strategy is managed within Flip, there’s no need to hassle with multiple vendor relationships or contracts. It’s simple, consolidated, and efficient.
At the end of the day, advertisers want to know how their campaigns are driving measurable outcomes, and ultimately, sales. Flip is able to connect those dots, to measure KPIs like app downloads, website visits, shopping carts started, and even in-store visits.
With Flip, you can bring your own data and combine it with Digital Remedy’s extensive third-party data sources and leverage this broader data set for deeper, more refined audience targeting and reporting.
Beyond just views and low-funnel conversions, Flip also allows marketers to track brand lift by combining OTT engagement metrics with survey-based insights to measure awareness, recall, and perception.
With Flip, brands can answer the question: of everyone who took action, how many of them did so because of an OTT exposure specifically? Flip provides in-depth incremental lift metrics, measuring and identifying which campaign variables have the truest impact on your bottom line in the consumer pathway to purchase.
With more than 20 years in the digital space, they’ve been executing across all types of media, since back when you still had to manually optimize. And with roughly five years in the OTT space itself, this institutional knowledge means you get data-powered technology that’s backed by deep expertise from professionals who have been on the other side as marketers themselves and have a deep understanding of the metrics that advertisers really want to see.
While jumping into a new medium like OTT can seem overwhelming, with the right tools and expertise in your corner, anything is possible. With the Flip OTT performance platform, Digital Remedy is making it accessible, simple, and affordable for brands and marketers at all levels to win at OTT.
You can check out David’s full article on Martech Zone. To learn more about Flip’s capabilities, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.
While U.S. ad spend on CTV is expected to reach $18.29b by 2024, direct-to-consumer (DTC) brands have been much slower to make the move—with most continuing to allocate the majority of their budget to social and search, their longtime go-to channels for customer acquisition.
Product Insights Marketing Manager, Brittany Paril, recently discussed why there’s never been a better time for DTC marketers to invest in the CTV/OTT space—and why working with a trusted, experienced media partner is crucial. Here’s a look at the top reasons CTV/OTT is a beneficial part of the media mix and the unique opportunities it provides DTC marketers:
CTV/OTT doesn’t suffer the same trust issues as social, making it more likely that viewers will interact with ads given the high-quality, lean-in format of these channels.
While the social and search spaces have become saturated, CTV/OTT provides a much broader selection of devices, platforms, and channels for DTC brands to reach audiences on.
Just as DTC customers want the curated, personalized experience they get from their favorite DTC brands, CTV/OTT advertising provides advertisers the same capability for reaching the right audience—offering various targeting levers that they can activate based on their specific goals.
With the right data partner, DTC brands can measure the specific actions (site visits/purchases, store visits, app downloads, etc.) users take as a result of being exposed to the brand’s OTT ad.
CTV/OTT gives them an opportunity to differentiate their brand in a relatively untapped market. Because this channel is still relatively undiscovered by most DTC brands, it’s a prime opportunity to grab the attention of this valuable audience before your competitors do.
You can check out the full article on Street Fight. Whether you’re a DTC marketer just getting started in the CTV/OTT space or looking to take your campaigns to the next level, Digital Remedy is here to help. To learn more, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.
Reaching nearly $20b in revenue worldwide this year, the direct-to-consumer (DTC) market is expected to continue growing, with no signs of slowing down. Driven by the surge in over-the-top (OTT) content consumption via streaming services in recent years, advertisers are increasingly shifting media budgets to this growing channel to deliver their brand messaging to the right consumers at the right times in an engaging ad environment—but many DTC brands have yet to make the move to OTT. DTC marketers who are not spending on CTV/OTT, run the risk of missing out on reaching valuable customers where they are consuming media. While social has long been the go-to media channel for DTC brands, roughly 70% of DTC consumers say they spend more time watching streaming TV each week than they spend on social media.
In July of 2021, Digital Remedy partnered with Dynata, the world’s largest first-party data platform for insights, activation, and measurement, to field a custom survey targeting U.S. DTC marketers—with the goal of gaining a deeper understanding of the role that connected TV (CTV) and OTT play in their media mix, current practices, expected ad spending and top priorities for 1H 2022, and “must-haves” when choosing a media partner to execute OTT campaigns (including a full explanation of the streaming world).
For full insights from the study, download the 2022 DTC + CTV/OTT Advantage Report.
Whether you’re a DTC marketer just getting started in the CTV/OTT space or looking to take your campaigns to the next level, Digital Remedy is here to help. Flip, our Award-winning proprietary performance CTV platform, connects the dots between CTV ad views and real-world results, providing a full picture of the consumer journey and ensuring marketers get the most impact out of their budget. To find out more, visit www.digitalremedy.com/flip or schedule a free custom demo.
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