The
CTV advertising platform
Flip+ allows advertisers to plan, buy, measure, and optimize CTV campaigns in a single, user-friendly, self-service platform.
Hundreds of innovative brands rely on Flip
Drive sales, subscriptions, leads, and more with CTV ads and a full analytics suite
Try us out
Place Pixel
Place our universal pixel across your site, definite your events, sub-events, and parameters, test fire to make sure it’s all working.
Define Goals
Tell us which results matter most, choose which methodology fits your brand, pick your lookback window.
Select Streamers
Serve ads on the apps you see on your smart TV’s homescreen. All of our inventory is non-exchange, direct-from-streamer.
Choose Audiences
Search from tens of thousands of personas, or leverage your own first-party data.
Measure Results
Track direct and incremental lift across all events and sub-events, toggle lookbacks and attribution methodologies, capture survey-based brand lift.
Optimize
Watch our algorithm scale your CTV spend, lower CPAs, and raise ROAS as your campaigns progress.
Here’s how Flip+ works in the real world:
Measurement & optimization beyond the view
Build campaign
Set your budget, select your streamers, build your audiences, upload your creatives
- Total reach of over 90 million households
- Access to all premier streaming services and channels
- Thousands of audience segments and first-party data options
Ad Plays on CTV
Your :15 or :30s commercials play on your selected streamers to your intended audiences
- :15s or :30s creative options
- Long form, full episode player only
- QR code appending available
Consumer takes action
- Leads, form fills, subscriptions, page visits
- Purchases, revenue
- App installs, location visits
Flip tracks & optimizes
- Discover direct ROAS and CPA’s from streaming campaigns
- Find which creatives, publishers, audiences and more are driving desired results
- Raise ROAS or lower CPA’s through machine learning optimization
Flip+ changes how marketers manage CTV campaigns:
- Self-Service Platform - User friendly UI allows advertisers to manage CTV campaigns directly from their own keyboard.
- Quality Streamers Only - Curated, short-tail, premium selection of CTV streaming services.
- Multiple Attribution Methodologies - Choose from first touch, last touch, time decay, or linear attribution to see what’s driving results.
- Incrementality - Use ghost-bid holdouts to determine exactly how effective this channel is with incrementality analysis.
- Brand Lift - Understand the influence your campaign had on your audiences through our survey-based brand lift integration with Luc.id.
- QR Throughs - Want to get interactive? Flip+ is integrated with Flowcode to track QRs within your dashboard.
Request a demo