


Launching Flip—Built Entirely on Google Cloud
Migration to Google Cloud Platform Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Before migrating to Google Cloud, there were different...
Intro to Incrementality Series: Part III
Recap In Part 1 of our Intro to Incrementality series, we went through the basics of incrementality analysis. We talked about our two groups, test (or exposed) and control (or holdout), and how this type of analysis measures the lift caused by a specific variable of...
Intro to Incrementality Series: Part II
In our first Intro to Incrementality piece, we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a...
Intro to Incrementality Series: Part I
Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to...
Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and...
TJ Sullivan on Why Multi-Touch Attribution is Essential in CTV/OTT Advertising
As the consumer journey has grown increasingly complex, marketers have been forced to extend their reach over a diverse ecosystem of media. Considering that it takes an average of 56 touchpoints to drive a consumer to make a purchase, determining which of those...
2022 Digital Advertising Predictions
Key Takeaways CTV/OTT Will Continue To Lead The Digital Ad Space As marketers continue to see diminishing returns on search and social, and a shifting privacy landscape within the duopoly (Facebook and Google) forces changes in media spend,...
Webinar Recap: To Last Touch & Beyond: Measuring Performance CTV
Digital Remedy recently hosted a Tech-Talk webinar “To Last Touch & Beyond: Measuring Performance CTV” through eMarketer, explaining why marketers should move beyond last-touch attribution methodology, focusing instead on more nuanced ways to drive...
To Last Touch & Beyond: Understanding Attribution Methodologies
The OTT/CTV Space is Booming The past few years have brought increased advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue to shift away from cable and towards streaming services at...
Flip Makes OTT Advertising Simple
With streaming now accounting for nearly 70% of TV viewing, this massive audience is drawing a lot of attention from advertisers. Spending on OTT advertising is expected to jump from $990m in 2020 to $2.37b by 2025, creeping slowly toward overtaking linear TV’s top...