Sep 6, 2023
The calendar says it’s still summer, but the shopping data is clear: the holiday buying season is already upon us. With Black Friday, Cyber Monday, and other winter festivities around the corner, shoppers are gearing up early for the holiday season—well before the leaves have fallen. Economic uncertainty, concerns over shipping delays, and the popularity…
The calendar says it’s still summer, but the shopping data is clear: the holiday buying season is already upon us.
With Black Friday, Cyber Monday, and other winter festivities around the corner, shoppers are gearing up early for the holiday season—well before the leaves have fallen. Economic uncertainty, concerns over shipping delays, and the popularity of early-bird deals are causing shoppers to fill their carts quicker than ever before.
For digital marketers, this early surge is an invitation to innovate your strategy based on the most notable holiday shopping trends.
GPT technologies are shifting from experimental to essential. A sizable 17% of consumers have already turned to ChatGPT for product research and inspiration, while 10% intend to use these platforms to build their holiday shopping lists.
Across markets, brands and retailers are also taking note of this new tech’s powerful impact.
Using both AI-driven insights and customer data, marketers are finding greater ease in creating personalized shopping experiences that add value and increase brand loyalty. This means more automated marketing campaigns, conversation site searches, and human interaction chatbots.
If you think emails are your strongest tool, you might want to think again.
Half of consumers claim they’re more likely to visit a website after spotting an ad on social media, as opposed to the 39% lured in by promotional emails.
YouTube might be known for its viral sensations, but it’s becoming a viral sensation itself in the world of retail. Research shows that 80% of consumers turn to YouTube for shopping ideas and a staggering 89% trust recommendations from YouTubers.
The holiday season often conjures images of last-minute dashes and frantic clicks, but for 74% of consumers, that’s old news.
Planning has taken center stage as shoppers gear up for the holidays, with 50% of consumers starting their holiday shopping before November rolls around.
Uncertain economic times breed cautious consumers.
66% of shoppers expect brands to ‘read the room’ and provide a customized shopping experience that meets their unique needs and expectations.
What’s more, to save money, two-thirds of shoppers say they’ll buy holiday gifts on sale this year.
Coupon codes are almost as sought after as the perfect gift, with 82% of shoppers hunting for them before making a purchase.
Retailers, too, are buckling up, with 67% expecting consumers to dig deep for discounts this season.
BOPIS, or buy-online-pickup-in-store, has gone from a niche pandemic service to a consumer demand. With 39% of consumers choosing retailers that offer BOPIS, this not-so-new way of doing business has emerged as the new shopping standard.
The pandemic catalyzed an already growing trend towards online shopping. In 2020, U.S. consumers expected to spend two-thirds of their budget online.
Three years later, this trend shows no signs of reversing.
As the 2023 holiday season approaches, nearly half (47%) of consumers plan to execute most of their purchases online. Concerns about health and safety fuel this online pivot for 48% of consumers, while roughly a third (29%) find online shopping simply more convenient.
A cornucopia of choices can be both a blessing and a curse.
Call it “variety fatigue,” but when faced with endless options, consumers are veering toward mid-priced items—like jackets, with 77% of all orders expected in this category.
For many marketers, beating this swarming variety fatigue can feel like an impossible battle. But, by reaching the right audience at the right time, you can help reduce all the clutter and ensure that your messages both resonate and stand out amidst the holiday marketing noise.
As holiday marketers, these additional numbers are some you simply can’t afford to ignore this season:
At Digital Remedy, we offer comprehensive digital media solutions to capture your holiday shoppers throughout their gift-getting journey.
With our hands-on support, you can connect with all your eager buyers across their unique consideration points, equipped with behavioral insights on reach and frequency, site visits, and page views.
As your performance marketing partner, our expert team will aid your holiday marketing campaigns through:
Looking to elevate your holiday campaigns? Let’s chat.
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