The Board

Michael Seiman

Michael Seiman

Chairman, Board of Directors

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David Zapletal

David Zapletal

Member, Board of Directors

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Keith 'Kappy' Kaplan

Keith 'Kappy' Kaplan

Member, Board of Directors

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Donna Speciale

Donna Speciale

Member, Board of Directors

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Matthew Fanelli

Matthew Fanelli

Member, Board of Directors

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Robert F. Hussey

Robert F. Hussey

Member, Board of Directors

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Michael Seiman

Chairman, Board of Directors

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David Zapletal

Member, Board of Directors

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Keith ‘Kappy’ Kaplan

Member, Board of Directors

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Donna Speciale

Member, Board of Directors

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Matthew Fanelli

Member, Board of Directors

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Robert F. Hussey

Member, Board of Directors

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Mike Seiman

Mike Seiman, CEO & Chairman, is the founder of Digital Remedy, a digital media solutions company leading the tech enabled marketing space he co-founded while still a college student at Hofstra University in the early 2000s. The company has grown quickly and is now a major player within the crowded digital advertising landscape. The rapid growth of Digital Remedy, formerly CPXi led to its inclusion on Inc. Magazine’s list of fastest growing privately held advertising/marketing companies in 2008, 2009, 2010 and 2014. Mike was selected as a semi-finalist in Ernst & Young’s Entrepreneur of the Year initiative in 2010 and 2013 and as a finalist in 2009 and 2014. In his free time, Mike serves on the Board of Trustees of his alma mater, Hofstra University. He also focuses on numerous philanthropic initiatives including sitting on the boards of the H.E.S. (Hebrew Educational Society non-profit community center) and Children International, where he spearheaded the development of community centers in both Guayaquil, Ecuador in 2010 and Barranquilla, Colombia in 2014.

David Zapletal

Before graduating in 2005 with degrees in Retail and Consumer Science (with an emphasis in eCommerce) and a Minor in Public Business Administration at the University of Arizona, David Zapletal had already successfully grown a start up ad network from serving an initial 1 million impressions per day to over 10 million impressions per day. It was his deep understanding of internet advertising during the industry’s beginning stages that led him to another start up at the time, CPXi. More than 8 years that have passed and Zapletal currently serves as Chief Innovation & Media Officer for Digital Remedy. In that role he continues to help grow and implement optimization tactics across various ad serving platforms, oversee daily operations of the account management and trafficking groups and maximizes ROI for Direct Response advertisers as well as for Publishers. Outside of Digital Remedy, Zapletal commits his efforts to an organization called Camp Dream Street, a camping program for children with disabilities, where he serves on the Board of Directors.

Robert F. Hussey

Bob is a seasoned financial, marketing and operations executive in sectors including packaged goods, financial services and advertising. In recent years, Bob has focused on advising private equity and institutional investors in these industries and in special situations. Among his accomplishments are the founding, NASDAQ IPO and ultimate sale to News Corp (1991) of POP Radio Corp, which, under Bob’s leadership, became the country’s largest direct broadcast satellite (DBS) network. Bob received his MBA from George Washington University and currently serves on the Board of Regents of Georgetown University, where he received his undergraduate degree.

Matthew Fanelli

Matthew Fanelli is Senior Vice President, Digital, at MNI Targeted Media Inc., a Time Inc. company, and its three business units, Targeted Media Health, MNI, and Harpoon. A recognized leader in online advertising strategy and management with more than 15 years of experience, Matt played a significant role in the development of MNI’s big data solution, Omnipoint, our proprietary market-collection and media-performance analysis tool. He leads a team responsible for the daily operation of all of our digital business, including ad strategy and analysis, media planning and buying, and campaign reporting and optimization. Improving the systems and processes needed to make MNI an all-encompassing resource for advertisers is among Matt’s foremost priorities at the company. Matt’s past experience includes Online Advertising Director at Gannett and Regional Sales Manager at tradeout.com Matt is involved with numerous industry affiliates, including Media Buyers/Planners Network, Automotive Digital Marketing, Revedia Group, Online Advertising Professionals, and the IAB. Matt earned his degree in Mass Communications from Iona College and resides in Bronxville, NY.

Keith ‘Kappy’ Kaplan

Kappy is the former Global President of Monetization for King Entertainment, a division of Activision Blizzard, where he oversaw the global expansion of the company’s revenue by focusing on the growth and development of strategic accounts, agencies, and partnerships. Kaplan brings 20 years of experience and leadership in effectively communicating brand and product offerings to a global audience. He held positions at Yahoo as Head of Revenue for Genome and Head of Global Agency & Client Development. Before that, he was the President and Chief Revenue Officer of Interclick and President of Adconion Media group in North America, which was acquired by Amobee. Earlier in his career, Kaplan served in senior roles at MaxWorldwide, Inc., MetroLights Outdoor media, L90 Interactive, CBS Outdoor, Paramount Pictures, and Cablevision Sports.

Donna Speciale

Donna Speciale is president of Turner Ad Sales, where she oversees all advertising revenue for the company’s domestic entertainment, news, and kids multi-media brands. With her more than 20 years of experience on the media agency side, Speciale came to Turner from MediaVest Worldwide, where she served as president, Investment & Activation and Agency Operations. Speciale is well-known for driving innovation in the marketplace and has received numerous industry recognitions, while her teams and the companies she has represented have received countless honors.  Most recently, she was featured within the Top 10 of the 2016 Adweek “Most Indispensable Executives,” a list she has consistently been recognized by since joining Turner. She has also been honored by Broadcasting & Cable for their 2015 “Hall of Fame” and named as a Multichannel News “Wonder Woman” (2013), Advertising Age “Top Women in Advertising” (2012), CableFAX “100” and “Most Powerful Women” (2012-16), Television Week “TV Buyer of the Year” (2006), MediaWeek “All Star” (2003), and Advertising Age “Woman to Watch” (2001). She has thrice been honored by Advertising Women of New York (AWNY) as an “Advertising Woman of the Year” and received both their “Impact Award” and “Working Woman Award.” Speciale was honored in 2014 as a recipient of the “Reisenbach Award for Distinguished Citizenship” by the John A. Reisenbach Foundation.

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.