Harness the power of digital and linear TV to pinpoint your target audience. Optimize buys across digital by leveraging real-time linear television data, uncovering valuable insights that help your TV ads and digital advertising campaigns reach underserved audiences. This is where the TV media buying magic happens.
MEASUREMENT
With cross-platform measurement and competitor intel at your fingertips, TV Insights uncovers true TV campaign performance, from unduplicated reach to linear television conversions metrics. There's no question that TV media buying today should take into account not only streaming platforms like Hulu and Sling as well as linear networks, including traditional TV and cable networks.
Gain major visibility into linear performance with true linear attribution and delivery metrics. While linear TV viewership has gone down over the years with on-demand streaming services like Apple TV, a holistic media approach that incorporates linear TV advertising data can help marketers reach an increasingly underserved audience.
Use CTV to effectively target under-exposed audiences or audiences exposed to competitor ads.
Discover and leverage performance analytics for yourself with in-depth audience insight reports and dashboard visualizations.
Feature
Discover your true unduplicated, cross-platform audience reach.
Better understand spend efficiency and pinpoint optimal frequency for ad placements.
Jumpstart your holistic TV strategy
While you can't change linear targeting in real-time, you can use Connected TV to elevate your targeting capabilities.
Use CTV to target audiences exposed on linear and boost measurable outcomes like site visits, online purchases, and more across digital platforms.
Accessible & transparent insights
Powerful analytics provide in-depth transparency into what strategy drives performance.
Complex data visualized to reveal key insights into your performance metrics.
EXPLORE
A comprehensive TV media buying approach leverages National and Local Broadcast and Cable Linear TV buys to drive brand awareness and audience reach at scale. What is linear TV buying? End-to-end strategic planning paired with linear expertise and media spend efficiency tactics help guarantee high-performance outcomes for media buyers.
Unified access to over 50 premium OTT publishers drives optimization toward the audiences, publishers, content, and creative that will achieve your unique marketing outcomes.
End-to-end Performance CTV campaign management starts with picking from our direct marketplace of premium OTT inventory and placing a proprietary pixel to track site conversions. Then, access a real-time data and analytics dashboard to optimize your media buying campaign success metrics.
We want your campaigns to thrive. Digital Remedy connects the right data to the highest performing channels to nail your dream KPIs—so you can feel confident your media spend is worth every penny.
