Beginning in the summer, the brand launched a national video campaign across premium OTT publishers. Performance CTV, our OTT attribution platform, allowed the brand to connect OTT ad impressions directly to store visits and online purchases. The Digital Remedy team leveraged full-funnel attribution insights gathered through Performance CTV to consistently optimize toward the best performing creatives, geos, devices, publishers, and channels- removing underperforming variables to maximize campaign performance and return on ad spend (ROAS). Performance CTV allowed the brand to pinpoint exactly where consumer actions were coming from-providing a full picture of the consumer journey and valuable insights to drive future marketing decisions.
Following campaign success, the brand renewed with an increased budget, adding additional inventory sources and Performance CTV's incrementality feature. Leveraging Performance CTV's incremental lift analysis, we were able to determine that 88% of total revenue occurred as a direct result of OTT ad exposure. The brand was also able to see incremental lift driven by each creative (triple-digit percentages across the board).
