Digital Remedy Expands Political Media Offering With Launch of The Political Desk Ahead of 2026 Midterms

Digital Remedy today announced the launch of The Political Desk by Digital Remedy – a dedicated division focused on helping political campaigns, advocacy groups, and issue-based organizations reach, engage, and measure voters across an increasingly complex media landscape.

As part of the initiative, Digital Remedy has appointed political media veteran Sally Furlong to help lead the division’s growth and strategic partnerships. Based in Washington, D.C., Furlong will focus on expanding relationships across political agencies, advocacy organizations, and campaign teams ahead of the 2026 midterms. She brings experience across political and issue advocacy advertising, with a background in programmatic strategy and cross-channel media activation.

“Political campaigns today are operating in one of the most fragmented media environments we’ve ever seen. Campaigns need more than reach – they need transparency into where their media is running, how frequently voters are being exposed to messaging, and whether spend is actually driving incremental impact. The Political Desk combines the tools, expertise, and measurement capabilities needed to help campaigns make smarter media decisions in real time.”

– Matt Fanelli, CRO at Digital Remedy

The Political Desk brings together Digital Remedy’s political media planning, targeting, activation, optimization, and measurement capabilities under a unified offering designed for modern political advertisers. Supporting campaigns across CTV, video, display, audio, native, social, search, and DOOH, the division helps campaigns better understand voter reach and optimize media spend in real time. The Political Desk also enables campaigns to saturate battleground markets through endemic local media properties while maintaining programmatic targeting precision.

“Political buyers need a partner who can move at campaign speed, launching in hours, not days, with the flexibility to scale up or pull back as the race demands. What I hear most from agencies and campaign teams is that they want granular targeting, real transparency into where their media is running, and measurement that maps to the districts they’re actually trying to win. That’s exactly what The Political Desk was built to deliver.”

– Sally Furlong, Political Lead at Digital Remedy

The division also gives campaigns access to live cultural moments, including NFL, MLB, NBA, and awards programming, through premium OTT inventory, enabling political advertisers to reach large, engaged audiences during appointment viewing that overlaps with the final stretch of the election cycle.

The initiative also includes expanded political reporting and measurement capabilities through solutions like VoterReach – Digital Remedy’s household-level intelligence offering designed to help campaigns better understand district-level reach, audience overlap, and media efficiency. VoterReach maps campaign delivery data to congressional and state legislative districts, giving campaigns deterministic visibility into which voter households they’re reaching, where frequency may be excessive, and where budget can be reallocated for maximum incremental impact.

The launch comes as Digital Remedy makes political a major strategic focus for 2026. In the coming weeks, the company will release new research examining how political messaging is breaking through across channels and what campaigns need to know as voter attention continues to fragment.

For more information about the new division and Digital Remedy’s political media capabilities, reach out to connect with a team member.

About The Political Desk by Digital Remedy
The Political Desk by Digital Remedy is a dedicated political media division that combines omnichannel media planning, activation, and optimization with household-level measurement built for how campaigns operate and how votes are counted. With 17+ political data partners, 200+ targeting partners, voter file integration, and a 24/7 political team, The Political Desk gives political campaigns, advocacy groups, and issue-based organizations the speed, precision, and transparency to make every impression and every dollar count.