We ♡ Advertisers

Digital Remedy is designed to help advertisers (and their agencies) of any size or budget navigate the digital media landscape. Our goal is to push campaigns beyond normal success metrics and we have the people, technology, and data to make that happen.

 

A Couple Fun Facts

Just a few examples of how we’ve helped some of our Advertiser clients. If you’re interested in learning more get in touch and we can talk about how we service any vertical and every audience.   

1,186%

CTR Boost

453%

Increase in overall conversions

5.6m

Increase in search revenue

White Label Offering

Aside from directly interacting with products and brands, we also provide white-label services. In these instances we’re able to ensure that your organization stays at the forefront of the digital evolution without any impact to your brand image. It’s our experience that partnering with Digital Remedy allows for efficiencies of time, staff, and ability to support client business without having to manage, supplement, or invest in the digital world. We operate 24/7/365 and have no problem tooting our own horn regarding the client services we offer, in our minds every client is a VIP.

Platform Aggregation 

Data rules all, and our advertiser clients gain full access to a multitude of data solutions. We’re experts in identifying what’s working and what’s falling short of the finish line, and continuously optimizing campaigns to drive KPIs. Digital Remedy isn’t reliant on any one partner, for any of our services. This enables us to solve for our clients’ problems without worrying about if we have the right tools for the job. Often times we work with our client-partners to create custom dashboards, in some instances by initiative, KPI, or campaign, allowing the ability to see real-time information about campaign performance, and delivery.

Audience Targeting Made Easy

Our goal is to push campaigns as far as they can go and we have the people, technology, and data to make that happen. AdReady delivers content and campaigns to the right audiences by leveraging multiple consumer targeting strategies, advanced targeting practices, and data analysis.

By using both direct targeting strategies (behavioral, demographic, geo-location, IP zone, contextual, and device type), and complex re-targeting strategies (site visitor, social, look-a-like, CRM, and search) Digital Remedy is equipped to make sure that your advertising dollars are being well spent.

IP Zone

Behavioral

Geo-Location

Mobile Device

Demographic

Contextual

We’re Down With OTT 

OTT viewing combines the power of digital advertising with the premium content of traditional television, creating one of the most compelling and engaging user experiences. 

 The Digital Remedy Pinpoint Solution offers clients the ability to target multicultural audiences using cross-segment modeling, multi-device touchpoints, and targeting based on demographic, device, location, and behavioral data. Our extensive list of targeting and inventory partners provides clients the opportunity to engage with this highly valuable audience at scale, connecting with them in the right place, at the right time. Brands who don’t tailor their campaign strategies to adapt to evolving media consumption habits risk missing out on the massive spending potential of the OTT viewer. 

Direct Response Solutions

The Digital Remedy media planning & buying teams are experts in executing cost-per-anything campaigns.

Full transparency at every step of the campaign process. 

Unique programs for every client designed around your KPI’s. 

Tech support and full campaign setup resources.

Access to a full stack targeting and retargeting platform.

Continuous fraud prevention and brand safety auditing. 

Planning and Buying

We know that space-age tech might not be everyone’s bag. Investing in media planning and buying can be costly in both time and money. We have the teams and tools to provide our clients dedicated 24/7 support that decreases overhead, and ensures they’re staying up to date with their offerings. In some cases this has meant an over 380% increase in revenue over 3 years, and in other cases it means a marked increase in reach, recognition, and CTR.

Reporting and Dashboards

After 20 years in the business we know how hard it is to get the reports you need when you need them. To solve the problem of inaccurate and inefficient reporting we’ve created a fully customizable data platform, complete with custom dashboards, automated reporting, and as-good-as real time visualization modules.  

Fortune 500 Success Stories

Our advertiser clients are amazing, here are some of our favorites…not that we play favorites.

Improved CTR by 1,186%

Quickly established conversion tracking in Google Ads and set goals in Google Analytics, then continuously monitored and optimized campaigns to improve CTR while driving the maximum amount of leads for the lowest cost. Thus, increased conversion rate by 102% and decreasing CPC by 69%.

Increased conversion volume by 453%

Constructed search campaigns at $40k/monthly spend, the continuously optimized campaigns to drive the maximum number of ticket sales at the lowest cost. Results speak volumes: decreased client CPC by 87%.

Achieve more success than the client asks.

The ask: highly-targeted audience, achieve at least 50% viewability, and obtain a Nielsen in-demo guarantee of 85%, while maintaining a low CPA and high CTR throughout the campaign.

29k mobile app installs in eight months.

Through direct media buys and downstream partners, we were able to generate nearly 29k mobile app installs in eight months.

Search campaign increased revenue by $5.6m

Search campaign increased revenue by $5.6m with 21k bookings from Google Ads, Bing Ads, and Yahoo Gemini.

Fortune 500 Success Stories

If you’re interested in some of our success stories

Search campaign increased revenue by $5.6m

Search campaign increased revenue by $5.6m with 21k bookings from Google Ads, Bing Ads, and Yahoo Gemini.

Improved CTR by 1,186%

Quickly established conversion tracking in Google Ads and set goals in Google Analytics, then continuously monitored and optimized campaigns to improve CTR while driving the maximum amount of leads for the lowest cost. Thus, increased conversion rate by 102% and decreasing CPC by 69%.

Increased conversion volume by 453%

Constructed search campaigns at $40k/monthly spend, the continuously optimized campaigns to drive the maximum number of ticket sales at the lowest cost. Results speak volumes: decreased client CPC by 87%.

Achieve more success than the client asks.

The ask: highly-targeted audience, achieve at least 50% viewability, and obtain a Nielsen in-demo guarantee of 85%, while maintaining a low CPA and high CTR throughout the campaign.

29k mobile app installs in eight months.

Through direct media buys and downstream partners, we were able to generate nearly 29k mobile app installs in eight months.

Reach Us

If you have any questions, think that we could be the right fit for your business, or just want to chat about anything digital (or not digital), shoot us a message. We would love to hear from you.

Get In Touch

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.