Jan 16, 2020
With the ongoing buzz on all things OTT, marketers are eager to integrate this growing medium into their strategies moving forward. Despite the conversations regarding market saturation as the streaming wars continue to soldier on, Disney still saw immediate success with the launch of Disney+, and even took the #4 spot in terms of subscribers after just…
With the ongoing buzz on all things OTT, marketers are eager to integrate this growing medium into their strategies moving forward. Despite the conversations regarding market saturation as the streaming wars continue to soldier on, Disney still saw immediate success with the launch of Disney+, and even took the #4 spot in terms of subscribers after just the first day.
Following the recent launch of our Flip platform, Mike Seiman, CEO of Digital Remedy, lent his thoughts to 60 Second Marketer on what OTT trends he believes advertisers should keep an eye on this year. Check out some highlights below:
To check out the rest of the article, click here. If you want to stay on top of all of the Digital Remedy industry insights, be sure to follow us on LinkedIn and Twitter.
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