The Hype Is Real
Est. spend on OTT in 2020
Increase in digital video spend in 2019
Amount spent on mobile video by 2023
Say ‘Hi’ to Flip
We’ve all been there, it’s 8pm, you’re tired from a day at work, and you flip on the TV. You spend the next couple of hours flipping through channels trying to find that specific Seinfeld rerun. With over 64 million U.S. households using OTT, the way people view and stream their content has changed and the model of how advertisers reach content viewers has changed as well. Flip is a Digital Remedy solution designed to capture that audience and give them the most optimized ad experience. If your audience is flipping through channels (and platforms), so should your advertising.
‘Pinpoint’ Multicultural Audiences
As the U.S. population becomes increasingly diverse, advertisers must work to fully understand the concerns, desires, needs, and values of the multicultural population in order to resonate with these consumers in an authentic way. Brands who don’t tailor their campaign strategies to adapt to evolving media consumption habits risk missing out on the massive spending potential of this segment. While the cord cutting numbers increase across the TV ecosystem, and the number of content providers continues to grow, there is a major opportunity for marketers to make an impact with multicultural audiences through streaming devices (OTT) and connected TV.