The OTT and CTV
Attribution Platform
Flip, a proprietary OTT and CTV platform that allows users to track statistics like app installs, site visits, checkout amounts, and store visits. OTT doesn’t have to be set it and forget it, Flip can help you maximize the ROI of your campaigns and prove the value of the fastest growing digital marketing segment.
The Hype Is Real
$5.0b
Est. spend on OTT in 2020
20.8%
Increase in digital video spend in 2019
$29.98b
Amount spent on mobile video by 2023
Say ‘Hi’ to Flip
We’ve all been there, it’s 8pm, you’re tired from a day at work, and you flip on the TV. You spend the next couple of hours flipping through channels trying to find that specific Seinfeld rerun. With over 64 million U.S. households using OTT, the way people view and stream their content has changed and the model of how advertisers reach content viewers has changed as well. Flip is a Digital Remedy solution designed to capture that audience and give them the most optimized ad experience. If your audience is flipping through channels (and platforms), so should your advertising.
One Of A Kind Performance
Flip combines three things to set it apart from every other OTT solution in the industry:
Hundreds of direct publisher deals
Partnerships forged and preferred pricing with the most premium publishers in the industry to create a scaled and affordable marketplace to buy OTT inventory.
Best-in-class optimization
Computer intelligence combined with over a decade of human experience to move budget toward only the highest performing channels for your campaign.
Full-funnel attribution
Every impression of your OTT campaign is traceable to a conversion, whether it’s a store visit, an app install, or a dot com purchase. Know when, where, and how conversions happen.
What Is OTT Attribution Tracking?
Understanding the steps consumers take after viewing your advertising is one of the most important aspects of marketing.
Luckily, Flip has a full OTT attribution tracking feature stack that can help brands understand their audiences behaviors. OTT attribution tracking integrates with your funnel to track OTT and CTV viewers as they interact with you or your clients pages and stores.
Best of all, the Flip OTT attribution tracking model works across all major OTT platforms, providing insights that the platforms themselves don’t provide. The better OTT and CTV experience is here.
OTT Inventory and Attribution
App Installs
With our proprietary software, we can ingest and match your install logs to every CTV impression.
Cart Amount
We’ll send you a pixel to place on your order confirmation page and match every checkout to a CTV impression.
Site Visits
We’ll send you a pixel to place on your website and track all the traffic that resulted from a CTV campaign.
Store Visits
Using our device graph, we can match a CTV impression to a mobile device and discover if that mobile device turned up in a physical location.
‘Pinpoint’ Multicultural Audiences
As the U.S. population becomes increasingly diverse, advertisers must work to fully understand the concerns, desires, needs, and values of the multicultural population in order to resonate with these consumers in an authentic way. Brands who don’t tailor their campaign strategies to adapt to evolving media consumption habits risk missing out on the massive spending potential of this segment. While the cord cutting numbers increase across the TV ecosystem, and the number of content providers continues to grow, there is a major opportunity for marketers to make an impact with multicultural audiences through streaming devices (OTT) and connected TV.
Reach Us
If you have any questions, think that we could be the right fit for your business, or just want to chat about anything digital (or not digital), shoot us a message. We would love to hear from you.
