The OTT and CTV
Attribution Platform

Flip, a proprietary OTT and CTV platform that allows users to track statistics like app installs, site visits, checkout amounts, and store visits. OTT doesn’t have to be set it and forget it, Flip can help you maximize the ROI of your campaigns and prove the value of the fastest growing digital marketing segment.


The Hype Is Real

$5.0b

Est. spend on OTT in 2020

20.8%

Increase in digital video spend in 2019

$29.98b

Amount spent on mobile video by 2023

Say ‘Hi’ to Flip

We’ve all been there, it’s 8pm, you’re tired from a day at work, and you flip on the TV. You spend the next couple of hours flipping through channels trying to find that specific Seinfeld rerun. With over 64 million U.S. households using OTT, the way people view and stream their content has changed and the model of how advertisers reach content viewers has changed as well. Flip is a Digital Remedy solution designed to capture that audience and give them the most optimized ad experience. If your audience is flipping through channels (and platforms), so should your advertising.   

 

One Of A Kind Performance

Flip combines three things to set it apart from every other OTT solution in the industry:

Hundreds of direct publisher deals

Partnerships forged and preferred pricing with the most premium publishers in the industry to create a scaled and affordable marketplace to buy OTT inventory.

Best-in-class optimization

Computer intelligence combined with over a decade of human experience to move budget toward only the highest performing channels for your campaign.

Full-funnel attribution

Every impression of your OTT campaign is traceable to a conversion, whether it’s a store visit, an app install, or a dot com purchase. Know when, where, and how conversions happen.

What Is OTT Attribution Tracking?

Understanding the steps consumers take after viewing your advertising is one of the most important aspects of marketing.

Luckily, Flip has a full OTT attribution tracking feature stack that can help brands understand their audiences behaviors. OTT attribution tracking integrates with your funnel to track OTT and CTV viewers as they interact with you or your clients pages and stores.

Best of all, the Flip OTT attribution tracking model works across all major OTT platforms, providing insights that the platforms themselves don’t provide. The better OTT and CTV experience is here. 

OTT Inventory and Attribution

App Installs

With our proprietary software, we can ingest and match your install logs to every CTV impression.

Cart Amount

We’ll send you a pixel to place on your order confirmation page and match every checkout to a CTV impression.

Site Visits

We’ll send you a pixel to place on your website and track all the traffic that resulted from a CTV campaign.

Store Visits

Using our device graph, we can match a CTV impression to a mobile device and discover if that mobile device turned up in a physical location.

‘Pinpoint’ Multicultural Audiences

As the U.S. population becomes increasingly diverse, advertisers must work to fully understand the concerns, desires, needs, and values of the multicultural population in order to resonate with these consumers in an authentic way. Brands who don’t tailor their campaign strategies to adapt to evolving media consumption habits risk missing out on the massive spending potential of this segment. While the cord cutting numbers increase across the TV ecosystem, and the number of content providers continues to grow, there is a major opportunity for marketers to make an impact with multicultural audiences through streaming devices (OTT) and connected TV.

Reach Us

If you have any questions, think that we could be the right fit for your business, or just want to chat about anything digital (or not digital), shoot us a message. We would love to hear from you.

Get In Touch

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

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