If you want to get your message out there with the perfect punch, it pays (literally) to plan ahead. Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan. From beginning to end, a media plan sets the stage for your campaign […]
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In March 2021, Amazon secured a 10-year deal with the NFL to exclusively broadcast 15 Thursday Night Football games and one pre-season game every year on their streaming service Prime Video and live streaming service Twitch—a moment of success parallel to lifting the Lombardi Trophy. According to AdAge, Amazon expects around 12.5m people across the […]
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Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message. One way some campaigns are attempting to break through the noise is with podcast advertising. According to a study conducted by Edison Research and Triton […]
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