Jamie Paro

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3 Ways YouTube TV Advertising Can Supercharge Your Performance Marketing Strategy

By Jamie Paro / January 12, 2024

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. But how can you utilize this worthwhile platform to its fullest potential? In the words below, you’ll learn how to navigate the intricate world […]

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A Marketer’s Guide to Driving Outcomes Via QR Codes on TV

By Jamie Paro / April 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. The evolution of QR code formats in recent years has led some marketers to seek a refresher course on the subject. So, what are QR code ads, […]

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