Mike Seiman recently sat down with Authority Magazine to discuss the impact of disruptive technologies and offered some advice to businesses on how to pivot, remain nimble, and stay relevant even in the face of these the ever-changing digital landscape. In the world of ad tech, the industry itself is the disruptor. In many cases, we are […]
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Digital Remedy CEO and Chairman, Mike Seiman recently spoke with Authority Magazine, a Medium publication, to share his insights and experiences on how to become a thought leader in your industry. For more than 20 years, Seiman has been navigating the crowded digital advertising landscape, and growing Digital Remedy along the way into the tech-enabled […]
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With audiences spending more time at home and consuming content, streaming videos, and increasing their overall screen time, advertisers are adjusting their campaign strategies and exploring advertising channels they may not have previously prioritized. For brands that are still new to digital, it may be smaller adjustments like stepping up their social presence or content […]
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Now more than ever, the world is #streaming, so it’s the perfect time for political campaigns to tap into an #OTT ad strategy. Our EVP of Marketing, @RedTeece, explains why #OTT is a major battleground in #Election2020 with MarTech Advisor. As streaming surges, now is the time for political campaigns to capitalize on the large […]
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With the ongoing buzz on all things OTT, marketers are eager to integrate this growing medium into their strategies moving forward. Despite the conversations regarding market saturation as the streaming wars continue to soldier on, Disney still saw immediate success with the launch of Disney+, and even took the #4 spot in terms of subscribers after just […]
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This week, Lucky Forks’ Give Me Five is partnering with Knock Knock Give a Sock to host a Holiday Carnival for kids currently living in homeless shelters, aiming to bring together two communities in order to spread holiday cheer. Knock Knock, Give a Sock collects the most needed, but least donated, article of clothing for those experiencing homelessness; socks. […]
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Last month, the Digital Remedy team partnered with the IAB Direct Brand Summit to host a panel on “The Marriage of Brand and Performance.” Moderated by our very own EVP of Marketing, Tiffany Coletti Kaiser, the session brought together traditional and direct-to-consumer (DTC) brands to discuss the ways in which companies are navigating an ever-evolving market to […]
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Our very own Corporate Brand Marketing Associate, Megan FitzGerald, took the stage with Lucky Forks at Advertising Week New York earlier this month to discuss Gen Z employees and their expectations of employers regarding social good and sustainability. With almost a quarter of the workforce comprising of Gen Zers by next year, Megan and the rest of the panel […]
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