When COVID-19 upended the world in early 2020, the ripple effects were swift and far-reaching across every industry, and advertising was no exception. Marketers found themselves in unfamiliar territory: facing rapid shifts in consumer behavior, media consumption, and spending priorities while trying to make the right decisions under extreme uncertainty. But for those of us […]
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What experts consider “modern advertising” can be traced back to 17th-century London, where advancements in printing press technology led to immensely popular weekly newspapers that carried advertisements. Since then, advertising—and the technology that acts as its catalyst—has been in constant evolution. The Ad Tech Landscape From print and radio to linear TV and OTT streaming, […]
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As the political landscape in the United States evolves, so does political ad buying. According to AdImpact, ad spending for the 2022 election cycle is expected to reach nearly $9.7b across local broadcast TV, cable TV/satellite, digital political advertising (Google and social media), over-the-top (OTT) video content, and connected TV (CTV). This projection is $700m […]
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The start of a new year is always a good time for reflection. Looking back, the advertising industry kicked off 2018 with a lot of predictions, and though they may not have turned out as planned, they did open the door for new opportunities in 2019. Last year, the industry had a renewed focus on […]
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