When COVID-19 upended the world in early 2020, the ripple effects were swift and far-reaching across every industry, and advertising was no exception. Marketers found themselves in unfamiliar territory: facing rapid shifts in consumer behavior, media consumption, and spending priorities while trying to make the right decisions under extreme uncertainty. But for those of us […]
Read MoreAs the political landscape in the United States evolves, so does political ad buying. According to AdImpact, ad spending for the 2022 election cycle is expected to reach nearly $9.7b across local broadcast TV, cable TV/satellite, digital political advertising (Google and social media), over-the-top (OTT) video content, and connected TV (CTV). This projection is $700m […]
Read MoreThe start of a new year is always a good time for reflection. Looking back, the advertising industry kicked off 2018 with a lot of predictions, and though they may not have turned out as planned, they did open the door for new opportunities in 2019. Last year, the industry had a renewed focus on […]
Read More