2022 is officially here, and exploring new media channels is becoming increasingly important for direct-to-consumer (DTC) and subscription-based marketers looking to grow their customer base and boost sales in today’s increasingly competitive retail space. With many brands experiencing diminishing returns on ad spend on search and social and consumer spending expected to rise, now is the time to truly maximize your media investment by making the shift to CTV/OTT. In our upcoming webinar, we will discuss why brands need to make the move to this channel—if they haven’t done so already—and how they can leverage the precise targeting and full-funnel attribution it provides.
For growth-focused marketers, there are tremendous opportunities waiting to be taken advantage of in OTT/CTV space—which allows brands to deliver ads on connected devices such as Roku, Apple TV, and Amazon Fire TV, or streaming services like Hulu, Sling, and Pluto, to connect with valuable consumers at the right time, in the right place, and in the right mindset. In fact, many small and startup companies, including direct-to-consumer (DTC) brands, are turning to OTT/CTV advertising as a performance channel to drive real-world actions. 29% of DTC marketers who aren’t yet spending on OTT/CTV say they plan to do so in the future and 43% who have already invested in the OTT/CTV space say they’ll increase spend in this media channel in the first half of this year.
Digital Remedy is partnering with SUBTA and Blue Apron to host a virtual webinar on Thursday, January 27 at 1pm EST. Our own Ben Brenner and TJ Sullivan will be joined by Blue Apron’s VP of Growth, Kar Paramasivam, to discuss the advantages of leveraging OTT advertising to reach and resonate with key consumers—increasing brand awareness and driving new account sign-ups. Register today to discover how you can utilize Flip, our CTV/OTT performance platform to measure the true impact of your marketing efforts and achieve your 2022 goals!