Jun 11, 2021
Mike Juhas, EVP of Client Services at Digital Remedy, recently spoke with Small Biz Daily to discuss the the things that small businesses should consider before bringing their programmatic buying in-house. With some brands and ad agencies considering bringing their programmatic buying in-house in attempt. tocut costs and gain control, many may underestimate just how complex the…
Mike Juhas, EVP of Client Services at Digital Remedy, recently spoke with Small Biz Daily to discuss the the things that small businesses should consider before bringing their programmatic buying in-house.
With some brands and ad agencies considering bringing their programmatic buying in-house in attempt. tocut costs and gain control, many may underestimate just how complex the programmatic landscape is, and the toll it will take on their team’s time and resources to effectively implement and maintain an in-house programmatic function. Here are some of Mike’s key takeaways:
Working with a trusted partner is critical to not only optimizing your strategy, but also your operations. Managing one partnership gives you much wider access to more data, more channels, and more opportunities.
Interested in hearing more? You can read the full piece here, or follow Digital Remedy on LinkedIn and Twitter for more industry insights.
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