The ‘Remediers’

Our people—”Remediers”—give life to our organization and our clients. Remediers are on the front lines of thousands of campaigns, hundreds of thousands of emails and tickets, and endless amounts of RFPs.

 

What makes a ‘Remedier’?

The human touch is what makes Digital Remedy unique. It’s the shared experiences from years of learning, experimenting, and succeeding. It’s the knowledge that we’ve gained from overcoming roadblocks, learning new things, and constantly pushing to give our clients the best results. The human touch is the reason Watson has a name, Wall-E was adorable, and Data could never quite figure out how to tell a joke. As Remediers we recognize that the human touch is what makes us unique, and the technology is what drives us forward.

Trained In The Newest Tech

There’s something inherent in all Remediers and that’s the need to be constantly learning. New certifications, new platforms, new reference docs, it’s all commonplace for us and it’s all done 1. for our clients, and 2. because we can’t help it, it’s who we are.

Expert In All Things ‘Media’

Almost everyday we hear about a new targeting type or an expansion of an already existing service. A Remedier endeavors to learn everything there is to know about media targeting and optimization with the goal of increasing ROI regardless of the ask.

Master of AdReady

We are the masters of our domain. Mastery of AdReady is one of the defining characteristics of every Remedier. It’s one of the many things that drives us and our clients forward.

"20 years later, and we still believe that investing in our people yields the best results for our clients. It is why our average tenure on our executive team is 10 years, and why our turn over rate remains less than 5%."

- Mike Seiman

Client Services

With an unprecedented 24-hour SLAs and 2-4 hour RFP response time, the Digital Remedy Client Service team is second to none in client and campaign stewardship.

Understanding

Leveraging a deep understanding of the marketplace, industry and Digital Remedy best practices, this team works in partnership with client teams to create workflows that set the stage for successful campaigns.

Customization

There is no one size fits all solution for our client relationships and day-to-day engagements because each campaign, each vertical or industry brings with it its own unique information. We love that no one size fits all approach is delivered day-in and day-out.

Dedication

At Digital Remedy we believe in client as center, our account teams work tirelessly to create engagement models to facilitate 1:1 relationships, ensuring success for our client partners client campaigns.

Consultative

We look for opportunities of growth, renewal, and future success.

Client Services

With an unprecedented 24-hour SLAs and 2-4 hour RFP response time, the Digital Remedy Client Service team is second to none in client and campaign stewardship.

Understanding

Leveraging a deep understanding of the marketplace, industry and Digital Remedy best practices, this team works in partnership with client teams to create workflows that set the stage for successful campaigns.

Customization

There is no one size fits all solution for our client relationships and day-to-day engagements because each campaign, each vertical or industry brings with it its own unique information. We love that no one size fits all approach is delivered day-in and day-out.

Dedication

At Digital Remedy we believe in client as center, our account teams work tirelessly to create engagement models to facilitate 1:1 relationships, ensuring success for our client partners client campaigns.

Consultative

We look for opportunities of growth, renewal, and future success.

Media Buying and Optimization

The Media Buying and Optimization Team (MOT) comprises of buying, execution, trafficking, and optimization individuals who hold various certifications (including Google) and are well versed in over 70 products including but not limited to Google Analytics and Doubleclick for Advertisers, Doubleclick for Publishers, and Freewheel. MOT works across inventory access points and media types (search, social, display, video (including OTT and CTV), native, branded content, etc. against multiple execution goals: CPM, CPS, Cost Per Install (CPI), Cost Per Order (CPO), CPA, CPC, Completions, Viewability, and whatever is around the corner tomorrow. Additionally, this team is fluent in DoubleVerify, MOAT, and Integral Ad Science.

Data, Analytics, and Visualization

“Where’s the data?” could easily be the internal mantra of Digital Remedy. So, it’s usually little surprise to people who know us well that Digital Remedy employs and deploys a tremendous amount of resources against the collection, curation, verification, analysis, visualization, and reporting of data. The Digital Remedy Data Team is proficient in multiple services and technology platforms including, but not limited to Doubleclick, Tableau, Datarama, PowerBI, and Excel. Often times we work with our client-partners to create custom dashboards, in some instances by initiative, KPI, or campaign, allowing stakeholders the ability to see real-time, log-level information about campaign performance, and delivery.

Our Core Values

Remediers are unmatched in today’s ad tech workforce, but not just for their ability to process over 400k changes to campaigns in a single year, or because they’ve maintained a 99% client retention year-over-year. Nope, Remediers are unmatched based on the value system they embrace. One that motivates, and distinguishes our teams as elite.

Uncommon Ability to Achieve

Displaying passion, employing grit, and drawing upon indomitable perseverance to achieve even where the path is not easy, clear, or guaranteed.

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Simple Accountability

A basic concept, yet some in the market make the choice to hide behind complexity. At Digital Remedy our teams, our leadership, our partners, and our clients share a currency of trust, born of the commitment to being accountable for all outcomes.

Rapid Adaptability

Being a leader in digital media means thriving in an ever-evolving landscape. As a “real-time” company, Digital Remedy embraces speed, efficiency, and adaptability as critical competitive advantages.

Remarkable Balance

Remarkable people have a wide variety of interests and outlets for their passions. Digital Remedy fosters and supports each of us in our pursuit to achieve the balance that adds value and fun to our personal and professional lives.

A Caring Community

Our collective bond is strongest when we share the goals of doing good and acting as part of a supportive community. We are committed to creating a business that improves the lives of all people—our team members, our local communities, and the less fortunate around the globe.

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Curiosity

Innovation driven by our very DNA…the essence of never being satisfied amid the full realization that “good enough” actuality means “we can make it better.”

Our Core Values

Remediers are unmatched in today’s ad tech workforce, but not just for their ability to process over 400k changes to campaigns in a single year, or because they’ve maintained a 99% client retention year-over-year. Nope, Remediers are unmatched based on the value system they embrace. One that motivates, and distinguishes our teams as elite.

Uncommon Ability to Achieve

Displaying passion, employing grit, and drawing upon indomitable perseverance to achieve even where the path is not easy, clear, or guaranteed.

N

Simple Accountability

A basic concept, yet some in the market make the choice to hide behind complexity. At Digital Remedy our teams, our leadership, our partners, and our clients share a currency of trust, born of the commitment to being accountable for all outcomes.

Rapid Adaptability

Being a leader in digital media means thriving in an ever-evolving landscape. As a “real-time” company, Digital Remedy embraces speed, efficiency, and adaptability as critical competitive advantages.

Remarkable Balance

Remarkable people have a wide variety of interests and outlets for their passions. Digital Remedy fosters and supports each of us in our pursuit to achieve the balance that adds value and fun to our personal and professional lives.

A Caring Community

Our collective bond is strongest when we share the goals of doing good and acting as part of a supportive community. We are committed to creating a business that improves the lives of all people—our team members, our local communities, and the less fortunate around the globe.

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Curiosity

Innovation driven by our very DNA…the essence of never being satisfied amid the full realization that “good enough” actuality means “we can make it better.”

We thought you were an ad tech company?

Yes. True. We are. We believe that technology married to human involvement provides the strongest, most successful outcomes for our clients and our work.

Humans + Technology make for more efficient campaigns, and better outcomes for our clients.

 

Reach Us

If you have any questions, think that we could be the right fit for your business, or just want to chat about anything digital (or not digital), shoot us a message. We would love to hear from you.

Get In Touch

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

Erez Feld

Responsible for the financial and legal practices of Digital Remedy, Erez brings 22 years of experience in precision financial analysis, growth management practices, strategic acquisition, and investment leadership. A graduate of Hofstra University, Erez began his career modeling for corporate finance, and expanded his accounting prowess in the real estate sector. Erez joined Digital Remedy in 2008 as a senior accountant, and helped to create and build an accounting department that could support the rapid growth of the company and aligned with those needs. Over the past 12 years he has evolved through various positions at the company within the finance discipline, supervising and mentoring additional finance personnel, while growing under the tutelage of Michael Fleischman, former CFO of Digital Remedy. Today, he leads the Finance Department by supporting high-level projects such as acquisitions and restructuring, and is responsible for overseeing all financial assets, establishing financial procedures, controls, and reporting systems.

Michael Fleischman

After a successful career as an accomplished Fortune 500 financial professional leading Corporate Finance and Strategic Planning at Cablevision Systems Corporation and its programming subsidiary Rainbow Media Holdings, Michael currently plays a role in the overall management of Digital Remedy including direct responsibility for all financial-related activities including accounting, financial planning, M&A, legal, insurance, real estate and banking relationships. Michael brings more than 25 years of media experience at Cablevision and Rainbow Media and during his career was instrumental in the launching and managing of a number of cable television networks including 10 Regional Sports Networks across the US, American Movie Classics, Bravo, and the Independent film channel as well as the structuring of corporate partnerships with companies including Liberty Media, NBC, Fox/NewsCorp and MGM. Additionally, he was the finance lead on a number of professional sports team acquisitions including Madison Square Garden, the successful IPO of Cablevision and a tracking stock at Rainbow Media.Michael was involved in the creation and launch of Rainbow Advertising Sales which was one of the Cable Industry’s first Local Advertising Sales Divisions.

2020 Industry Trends Newsletter

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