20+ Years of Innovation

The evolution of advertising on the internet is an inspiring story of innovation and hard work. The internet was created to share information and it didn’t take too long for entrepreneurs and companies to realize that the world wide web would make a great platform for advertising. As time progressed and the industry grew, more and more technologies were created to take advatange of the unique advertising opportunities that the internet provided. We’re now in 2020 and the innovation hasn’t slowed down.   

1994

Birth of the Banner Ad

The first web banner AT&T “You will” was published at HotWired (hotwired.com), and it was extremely successful with a CTR of 44%. The 468×60 banner ad set off a chain reaction that altered the course of the advertising industry, and banner ads caught on extremely quickly.

Birth of Cookies

Cookies were implemented in Mosaic and Netscape web browsers, becoming a fundamental element of ad tech that would allow advertisers to track users’ behavior online.

1995

JavaScript

During the formative years of the Web, web pages could only be static, lacking the capability for dynamic behavior after the page was loaded in the browser. Invented at Netscape Communications, JavaScript opened the world of pop-ups and pop-unders for online advertising.

Yahoo! Search

In 1995, Yahoo! introduced a search engine function, called Yahoo! Search, that allowed users to search Yahoo! Directory. Yahoo! created the first keyword based advertising and first keyword ad was on “Golf”.

During 1994 – 1996, the online advertising started moving from banner ads to keyword based advertising thus enabling the advertisers to reach the target audience and garner high click through rate and conversion rates.

1995-1997

Development of Advertising Networks

The first ad networks were developed, the most popular being, WebConnect and DoubleClick. More than 150 websites were included in the WebConnect network in 1995. Introduced “frequency capping” to prevent “banner fatigue”. One year later, advertisers got access to campaign analytics to see and control the conversion rate, which was the big step forward. Google would later purchase DoubleClick for $3.1b in 2007.

1999

Introduction of PPC model

GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) brought the concept of pay-per-placement searches, shifting advertisers towards paid search and pay-per-click advertising.

2000

AdWords

Google introduced AdWords, a self service advertising platform that allowed advertisers to place ads on selected keywords (with CPC pricing model in 2002), but only allowed campaigns to run within the Google network. The first advertisers paid about $.005 to $.25 per click. The largest PPC-advertising operators were Google AdWords, Microsoft adCenter, and Yahoo! Search Marketing.

2000 – Mike Seiman Founded BUDs Inc.

The small startup out of Long Island, that we now know as Digital Remedy, originally started as B.U.D.S. Inc., for “Brothers Unda Da Skin,” in order to reflect the founders’ shared belief in the ideals of equality and unity.

2000

First Mobile Ad

The first mobile ad showed up when a Finnish news provider sent free news headlines via SMS, sponsored by advertising. This led to more experimental mobile ads and mobile marketing initiatives down the road.

2002

First Ad-Blocker Invented

While the first web ad blocker originated in the 1980s, Ad Muncher became one of the first popular ones, light, modest in system requirements, needed no installation, executed in Windows and removing ads in all applications. However, the program wasn’t effective at blocking ads for websites running in HTTPS. As consumers became more internet-savvy and online advertising technology improved, there was an increasing demand for more effective and simpler ad blockers.

In the same year, a small browser extension for the Phoenix Browser (which later became known as Mozilla’s Firefox) was developed by a Danish college student. The extension could easily be added to the browser and ran automatically to hide all online ads from the view of the user. A few years later the project was picked up by a German software developer and updated to become one of the most popular ad blocking tools available today: Adblock Plus (ABP).

2005 – BUDs Inc. Rebrands as CPX Interactive

With this new brand identity, the organization paid homage to the cost per “x” price modeling that the company was founded on.

2006

Mobile Ad Networks

The first mobile ad network, AdMob, which served simple text links at the bottom of screens on featured phones. Mobile advertising strategy went to the next level through targeting, technologies and interactivity. Most of the ad networks, such as AdMob, mMedia, WebOS and Chartboost, are using CPC and CPI pricing models.The first iphone was released a year later.

2007 – CPX Interactive Joins DoubleClick

CPX Interactive joined Google DoubleClick, opening up a world of possibilities in the ad exchange space.

2007

Social Media Advertising

YouTube introduced in-video ads to cash in on it’s massive popularity. In an effort to offer advertisers a “controlled environment,” the “TV-style” animated overlays were able to be targeted by genre, demographic, geography, and time of day.

First RTB Ad Exchange

Yahoo!’s Right Media, the first real-time bidding ad exchange. DSPs and SSPs working together to provide access to vendor-neutral RTB ecosystems meant that advertisers were spending money targeting their core audiences directly, seeing better engagement metrics, and increasing revenue.

Netflix

Netflix, which originally started out as a DVD rental competitor to Blockbuster, debuted its first streaming content in 2007. Netflix pioneered the streaming industry by creating a service with enough bandwidth to handle its initial base and it wasn’t long before consumers’ interest in streaming significantly grew. Though never designed to be supported by advertisers, the company’s success effectively disrupted the market and started a lasting content consumption trend.

2008

Launch Of The App Store

The introduction of the App Store by Apple allowed advertisers to take advantage of mobile app ads instead of mobile web browser ads. As capabilities grew to include things like interactive gaming and GPS technology, mobile ads started incorporating these features for a more personalized and engaging user experience.

2009

DoubleClick by Google

In a direct move against Yahoo!, Google launched DoubleClick Ad Exchange (after purchasing it in 2007) to create an open real-time marketplace for large online publishers, ad networks, and agencies to buy and sell display advertising space.

2010

Twitter Promoted Tweets,

Trends, & Accounts

In April 2010, Twitter Co-founder Biz Stone declared that traditional ads were not appropriate for Twitter. Promoted Tweets were ‘distinct from traditional search advertising and more recent social advertising,’ with a mission to provide less intrusive ads with more relevant targeting opportunities.

In June 2010, Twitter introduced Promoted Trends, allowing brands to have their campaign hashtag at the top of Twitter’s trends, initiating conversation about a new campaign and driving awareness of a brand.

 In October 2010, Twitter introduced Promoted Accounts, allowing brands to increase relevant followers, by appearing in the ‘Suggested For You’ Twitter sidebar.

2011 – AppNexus Partnership

CPX Interactive established a direct partnership with AppNexus, a technology company operating a cloud-based software platform, to more efficiently optimize programmatic campaigns for clients.

2011

Siri Introduced

Integrated into iPhone 4S at its release by Apple in October 2011, Siri supported a wide range of user commands, including performing phone actions, checking basic information, scheduling events and reminders, handling device settings, searching the Internet, navigating areas, finding information on entertainment, and is able to engage with iOS-integrated apps.

2012 – Hatched.at and bRealTime Launches

Hatched.at, a lab for innovating new digital products and services, and bRealTime, offering programmatic solutions for both supply- and demand- side partners, both launch in 2012 to strengthen the CPX Interactive suite of offerings.

2013

AdSense

Google released their display ad network called AdSense. Google’s Display Network (GDN) was available through AdWords and limited to Google/DoubleClick properties.

2013 – CPX Interactive Rebrands to CPXi, and Acquires AdReady

AdReady, a digital media execution partner providing advertisers and publishers with turnkey platform-based services to deliver cross-channel solutions against campaign performance goals.

2014

Snapchat Ads

October 17, 2014, marked the beginning of Snapchat advertising. Ads started appearing in users “Recent Updates” section alongside all of their friends’ stories. Users had the option to skip viewing the ads if desired, and like other Stories, they disappeared after 24 hours. This debut allowed advertisers to integrate brand messaging seamlessly with consumers’ organic online activities.

2014 – Consumed Media Launches

A content production house that developed unique content and engagement strategies for advertisers, publishers, and social influencers.

2016

U.S. Digital Ad Revenue Surpasses TV

For the first time, digital as a whole (desktop + mobile) surged to $72.5b for the 2016 calendar year, passing TV ad spend.

2017

Move Towards More Transparency

Ads.txt, or Authorized Digital Sellers, was introduced by the IAB to improve transparency of the programmatic system for buyers and combat the unauthorized selling of publisher ad inventory and domain spoofing.

Death Of Flash

In July of 2017, Adobe announced that they would officially be ending support for the Flash software and player in 2020 and continued to encourage the use of open HTML5 standards in place of Flash. Flash Player once had a large user base, and was a common format for web games, animations, and graphical user interface (GUI) elements embedded in web pages. However, Flash Player became increasingly criticized for its performance, consumption of battery on mobile devices, the number of security vulnerabilities that had been discovered in the software, and its closed platform nature.

2017 – CPXi Rebrands to Digital Remedy

In recognition of the evolution of our products and services, we launched a new company identity to unify our core business into one holistic enterprise as we renewed our commitment to providing innovative, performance-based solutions to the digital advertising industry.

2017 – Nibble Launches, Replacing Consumed Media

Nibble leverages their expertise and vetted knowledge in content production and performance to provide unique content and engagement strategy for advertisers, publishers, and social influencers.

2018

Data Privacy Concerns

The European Parliament first adopted the General Data Protection Regulation (GDPR) in 2016 and became enforceable beginning May 25, 2018, sparking a historic global ripple-effect across all industries.

2018 – Digital Remedy Launches Harmony

In September 2018, Digital Remedy launched Harmony, a social responsibility program, which aligns the company’s business expertise with our on-going desire to give back to the community, synchronize with nature, and promote equality within the digital ecosystem.

2019

Streaming Wars Begin

Big media companies start launching their own streaming services to compete with established players like Netflix, Amazon, and Hulu. Walt Disney Co. and Apple Inc., kicked things off in November with the launch of Disney+ and Apple+. With two additional services, HBO Max from AT&T and NBC’s Peacock, not far behind in 2020.

2019 – Digital Remedy Launches

Dashboards & Reporting

In January 2019, Digital Remedy introduced the Dashboards & Reporting data solution, designed to provide clients with detailed business insights visualized through customizable, easy-to-digest graphics. The interactive dashboard is updated hourly using first- and third- party data sources to ensure accuracy and flexibility.

2019 – Digital Remedy Launches

Flip and Synthesize

In November 2019, Digital Remedy launches Flip, a proprietary OTT and CTV attribution platform designed to capture audiences, deliver the most optimized ad experience, and allow clients to track metrics like app installs, site visits, checkout amounts, and store visits.

Taking our Dashboard & Reporting solution a step further, Digital Remedy launched the “Synthesize” solution in December 2019. A cloud-based, one-stop-shop for digital campaign reporting, “Synthesize” provides full business capabilities, integrating every business metric imaginable, via an easy-to-navigate, interactive dashboard.

2020

Future Death of the Cookie

Google announced that it will be eliminating third-party cookies by 2022. Chrome is the last major internet browser to discontinue cookies, following rivals Apple and Mozilla, which both started blocking third-party cookies by default in their browsers in 2019. The move will force advertisers to hunt for new technologies to reach online audiences.

2020 – Digital Remedy Celebrates

20th Anniversary

Thank you to our partners and clients for an amazing two decades. We are so excited to continue forging ahead, and looking forward to what the next 20 years have in store.

Reach Us

If you have any questions, think that we could be the right fit for your business, or just want to chat about anything digital (or not digital), shoot us a message. We would love to hear from you.

Get In Touch

Mike Seiman

Mike Seiman, CEO & Chairman, is the founder of Digital Remedy, a digital media solutions company leading the tech enabled marketing space he co-founded while still a college student at Hofstra University in the early 2000s. The company has grown quickly and is now a major player within the crowded digital advertising landscape. The rapid growth of Digital Remedy, formerly CPXi led to its inclusion on Inc. Magazine’s list of fastest growing privately held advertising/marketing companies in 2008, 2009, 2010 and 2014. Mike was selected as a semi-finalist in Ernst & Young’s Entrepreneur of the Year initiative in 2010 and 2013 and as a finalist in 2009 and 2014. In his free time, Mike serves on the Board of Trustees of his alma mater, Hofstra University. He also focuses on numerous philanthropic initiatives including sitting on the boards of the H.E.S. (Hebrew Educational Society non-profit community center) and Children International, where he spearheaded the development of community centers in both Guayaquil, Ecuador in 2010 and Barranquilla, Colombia in 2014.

David Zapletal

Before graduating in 2005 with degrees in Retail and Consumer Science (with an emphasis in eCommerce) and a Minor in Public Business Administration at the University of Arizona, David Zapletal had already successfully grown a start up ad network from serving an initial 1 million impressions per day to over 10 million impressions per day. It was his deep understanding of internet advertising during the industry’s beginning stages that led him to another start up at the time, CPXi. More than 8 years that have passed and Zapletal currently serves as Chief Operating Officer for Digital Remedy. In that role he continues to help grow and implement optimization tactics across various ad serving platforms, oversee daily operations of the account management and trafficking groups and maximizes ROI for Direct Response advertisers as well as for Publishers. Outside of Digital Remedy, Zapletal commits his efforts to an organization called Camp Dream Street, a camping program for children with disabilities, where he serves on the Board of Directors.

Jeff Reitzen

Jeff has worked in multiple facets of the online industry, from sales to operations as well as consumer engagement, content analytics and most recently in data optimization. His career began as a wedding, bar mitzvah, and Sweet 16 DJ where he learned the delicate balance of crowd energy management. Quickly, this skill made him incredibly successful in managing online sales for Geico. He joined CPXi at its startup stage as employee number 4 and has been a key driver of continued growth. His unique knowledge of what converts in the digital ad space, the application of data, and how to optimize platforms for efficiency continues to be invaluable to Digital Remedy clients. Today, Jeff is responsible for innovating and optimizing all Digital Remedy offerings including platforms, systems, tools, and internal processes—ensuring the organization remains on the precipice of the marketplace.

Mike Juhas

Mike Juhas, has over 13+ years of experience in ad tech client services, working with brands, agencies, and publishers ranging from top 10 advertisers to small regional organizations, to rep firms, holding companies and independent shops. An integral member of the Digital Remedy team, Juhas leads all client relationships, including facilitating onboarding and integration, establishing relationship protocols, overseeing Quarterly Business Reviews and status meetings, navigating financial coordination, and overseeing 24/7 team support. His specialties include consultative services, planning strategy, and account management disciplines. Juhas lives in New Canaan, CT with his wife and two daughters, and their dog, Perry–the unofficial company mascot.

TJ Sullivan

TJ Sullivan has over 20 years of media sales and leadership experience. His knowledge of the digital media landscape, ability to develop strategic solutions that solve brand challenges, and talent for motivating sales teams, have made him a vital member of several media and ad tech organizations. Before joining Digital Remedy, Sullivan was VP, Connections at iHeart Media, a cross-divisional group that enabled national advertisers to seamlessly work with multiple iHeart business units; CRO of Reelcontent, a video distribution company for brands; SVP of sales at AdoTube, a video ad network; and was Co-Founder and SVP of video measurement company, OpenSlate—for which he is still an advisor.

Sullivan had served as the President of 212, New York’s Interactive Advertising Club, and currently advises many early stage start-ups in the programmatic and video space. Notably, RUN (sold to Publicis in 2014), Futures Media, Transmit.Live, and Kubient.

Outside of his work in the media industry, Sullivan sits on the Board of St. Elizabeth School in Wyckoff, New Jersey and the Advancement Committee of St. Peter’s Prep in Jersey City, New Jersey. He resides in New Jersey with his wife and four children.

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as SVP, People at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

Erez Feld

Responsible for the financial and legal practices of Digital Remedy, Erez brings 22 years of experience in precision financial analysis, growth management practices, strategic acquisition, and investment leadership. A graduate of Hofstra University, Erez began his career modeling for corporate finance, and expanded his accounting prowess in the real estate sector. Erez joined Digital Remedy in 2008 as a senior accountant, and helped to create and build an accounting department that could support the rapid growth of the company and aligned with those needs. Over the past 12 years he has evolved through various positions at the company within the finance discipline, supervising and mentoring additional finance personnel, while growing under the tutelage of Michael Fleischman, former CFO of Digital Remedy. Today, he leads the Finance Department by supporting high-level projects such as acquisitions and restructuring, and is responsible for overseeing all financial assets, establishing financial procedures, controls, and reporting systems.

Michael Fleischman

After a successful career as an accomplished Fortune 500 financial professional leading Corporate Finance and Strategic Planning at Cablevision Systems Corporation and its programming subsidiary Rainbow Media Holdings, Michael currently plays a role in the overall management of Digital Remedy including direct responsibility for all financial-related activities including accounting, financial planning, M&A, legal, insurance, real estate and banking relationships. Michael brings more than 25 years of media experience at Cablevision and Rainbow Media and during his career was instrumental in the launching and managing of a number of cable television networks including 10 Regional Sports Networks across the US, American Movie Classics, Bravo, and the Independent film channel as well as the structuring of corporate partnerships with companies including Liberty Media, NBC, Fox/NewsCorp and MGM. Additionally, he was the finance lead on a number of professional sports team acquisitions including Madison Square Garden, the successful IPO of Cablevision and a tracking stock at Rainbow Media.Michael was involved in the creation and launch of Rainbow Advertising Sales which was one of the Cable Industry’s first Local Advertising Sales Divisions.

Tony Pascal

With over two decades of experience in the design, product, and technology space, Tony joined Digital Remedy as a graphic designer in 2007. His responsibilities quickly expanded, landing him in leadership roles across multiple disciplines including creative direction, analytics, monetization optimization, and management of platform development. He continued to grow with the organization over the last fourteen years, overseeing all design, development, and execution of Digital Remedy products and platforms. In his current role as SVP, Product & Technology, Tony leads product and technology development for the company and acts as the go-to liaison across teams, ensuring alignment on all aspects of internal and client-facing technology initiatives.

Prior to Digital Remedy, Tony built and ran his own direct response company from 2002-2007 after graduating from New York Institute of Technology, where he learned the fundamentals of digital advertising and optimization strategies that still remain relevant today.

In a previous life, Tony was a ski instructor and still remains an avid skier today. When he is not leading product development, he can be found working on old cars, rock climbing and hitting the slopes.

Gayle Meyers

Gayle Meyers is an entrepreneur, venture partner, investor, and operating resource in the digital media and marketing industry, with over two decades of executive leadership experience. After launching a management consulting firm, Growthing which is focused on optimizing growth strategies for executive leaders and their organizations, Meyers has frequently been tapped for high-profile consulting and advisory positions to help marketing technology companies enhance their in-market presence.

“Gayle is widely recognized as a leading strategist with years of expertise in the ad tech space,” said Mike Seiman, Chairman and CEO of Digital Remedy. “Her career in discovering and integrating game-changing technologies in the marketing industry will serve as an invaluable resource as we continue to enhance our product suite in the months ahead.”

With expertise spanning multiple disciplines, Meyers frequently serves as a keynote speaker at industry conferences for companies such as Google, Verizon, Omnicom, LiveRamp, LinkedIn, Twitter, and Oracle. A list of her notable past clients who have benefitted from her unique insights to increase shareholder value includes Tinuiti (acquired by New Mountain Capital), Adometry (acquired by Google), MediaForge (acquired by Rakuten), Integral Ad Science (acquired by Vista Equity Partners), and Tapad (acquired by Telenor).

Matt Sotebeer

With 14+ years of experience in ad tech and emerging technologies, Matt Sotebeer brings an uniquely innovative approach in his role as Chief Strategy Officer at Digital Remedy. As CSO, Matt focuses on the intersection between the product, product marketing, tech, data, and sales teams, while fostering productive cross-functional company-wide relationships to inform and influence sales, educate clients, and optimize company performance.

Matt has an extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies, with a focus on designing customized, scalable solutions leveraging machine learning alongside human intelligence. Throughout the tenure of his career, he has successfully managed global teams aligned to common goals, encouraged collaborative problem solving, and supported talent growth for entrepreneurial companies including MiQ, Rocket Fuel, and Audience Science.

Jeremy Haft

A proven strategic, revenue, and team leader with over 20 years of experience managing and scaling revenue in the competitive ad tech landscape, Jeremy serves as Chief Revenue Officer at Digital Remedy.

Before joining the team in October 2022, he served as CRO at Channel Factory, where he reorganized the revenue team for sustainable growth and increased the sales team by 3x to drive predictable and more accountable revenue. Prior to that, he served in a decade of leadership positions. Most notably, as SVP of Sales at Amobee and as VP of North America Sales at Viant/Adelphic. At both organizations, Jeremy successfully built and scaled platform and business solutions from their infancy to achieve the desired corporate goals.

Jeremy graduated from The University of Vermont and currently resides in New Jersey with his wife and two children. In his spare time, he enjoys traveling to tropical locations, dining out, cooking feasts with friends, and any new fitness trend he can get his hands on.

Randall Rothenberg

Randall Rothenberg has been a prominent leader in marketing, media, and advertising for 40 years. Most recently, he led the transformation of the IAB into one of the largest and most potent media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, global digital content marketplaces, and professional development programs. Under his leadership, IAB opened the industry’s first major public policy office in Washington, D.C., launched the IAB Tech Lab to oversee digital marketing technical standards, started an industry-leading training program that has certified more than 14,000 digital media sales professionals, created the IAB Digital Newfronts and Podcast Upfronts, and published comprehensive research on brand disruption, the evolution of video, and the economic impact of the ad-supported Internet ecosystem. During Rothenberg’s 14 years as CEO, IAB quadrupled its association membership and quintupled revenue.

Randall has served on numerous nonprofit and commercial boards, including the Ad Council, the Columbia Journalism Review, the Advertising Self-Regulatory Council, the Chamber of Progress, the International Center of Photography, and the Executive Advisory Board of EDO, Inc. He is a magna cum laude graduate of Princeton University with an A.B. in the classics.

He is also an avid nature, urban, and portrait photographer—and Jazz guitarist.

Martin Kristiseter

Martin Kristiseter is an accomplished entrepreneur and digital executive with over 18 years of experience in digital media, ad technology, and programmatic solutions. He currently serves as the Managing Director of Compulse, a marketing technology and managed services company built for local media and agencies.

Prior to Compulse, Krisitiseter launched the digital advertising business at Marketron that transformed a declining revenue management & radio traffic business (SaaS) into a growth company through Pitch — an omni-channel workflow, sales enablement, fulfillment, and reporting platform for media companies.

He is a graduate of the University of Colorado, where he earned a BA and MBA in Finance.

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