COVID-19 has undoubtedly altered the world as we know it. Every industry is being affected, with the advertising space experiencing its own whirlwind of changes and hurdles to overcome. While there is no official playbook for brands to follow, we’ve put together some best practices for creating, maintaining, and growing lasting relationships with your consumers […]
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(Whirl)Wind of Change Many of us are still trying to grasp the severity of the current coronavirus pandemic, which has not only uprooted the daily lives of consumers but also the way business is conducted across the world. While every industry is being affected, the advertising space has been dealing with a whirlwind of swift, […]
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In The Event of Mass Cancellation, Please Brace For Impact. Traditional event marketing as we know it is gone; a direct result of the global COVID-19 pandemic. The on-going effects of this outbreak are disrupting nearly every industry. Fear of spreading the disease further has resulted in the cancellation or postponement of all public gatherings […]
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Boy, has 2020 been a year – and it’s only March. Many of us are still trying to wrap our heads around everything that has been going on in current events lately. Recently, the most talked about topic is the global coronavirus pandemic that is having a cascading effect across nearly all industries, the digital […]
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Panicked headlines have circulated among the nation’s most notable news outlets, all concerning long-running brick-and-mortar retail stores closing their doors for the last time. As continuous chants claiming “the end is nigh” ring through the industry, a stigma has been applied to owning or starting a retail branch in this decade. The truth is, as […]
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Kiersten Toye, Marketing Content Writer at Digital Remedy, lent her insight to MarTech Advisor on the importance of media execution, and why collaborating with a trusted source in the industry can solidify the success of an advertising strategy. While a media plan can help advertisers build out the messaging that they want their campaign to address, […]
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Multicultural marketing is no longer a niche business. The population is experiencing a demographic shift which will result in the U.S. becoming “minority white” by 2045. When it comes to advertising though, the multicultural population is often overlooked and misrepresented. Brands that ignore these segments risk losing a significant amount of market share. This continuously-growing […]
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Digital media history has been made! U.S. internet advertising revenue totaled $107.5b for the full year of 2018. This result officially marks the first time a full year revenue earned over $100b, according to the 2018 IAB/PwC Internet Advertising Revenue Report. These monumental earnings also show a 21.8% increase over the 2017 full year revenue. […]
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