Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the channels and tactics that generate the most value for a business’ bottom line. As a result, marketing […]
Read MoreReaching nearly $20b in revenue worldwide this year, the direct-to-consumer (DTC) market is expected to continue growing, with no signs of slowing down. Driven by the surge in over-the-top (OTT) content consumption via streaming services in recent years, advertisers are increasingly shifting media budgets to this growing channel to deliver their brand messaging to the […]
Read MoreBoth CTV and OTT are expanding channels for programmatic advertising that present new opportunities for brands to reach key audiences. By combining the powers of the big screen with sophisticated targeting and emerging interactive capabilities, marketers have the ability to create next-level advertising experiences. When it comes to developing campaigns for these streaming TV environments, […]
Read MoreKey Takeaways 1. Amazon will remain the dominant e-tailer in the ecommerce space by far— 41.4% of 2021 U.S. retail ecommerce sales. 2. There will be an increased focus on hybrid shopping experiences. Brick and mortar retailers are launching more digital offerings while some ecommerce brands are looking into opening physical locations. 3. Over 60% […]
Read MoreWelcome to Ad Tech’s Privacy Era It’s the one word on every ad tech professional’s mind lately—privacy. Conceptually, the right to privacy embodies the belief that a person’s private information should be free from public scrutiny and that we have a right to be left alone. However, as technology evolves, an increased amount of personal […]
Read MoreWhat’s Going On? The past few years have been a roller coaster ride for digital advertisers driven by the industry’s increased focus on consumer data privacy. First, there was the introduction of consumer privacy regulations, including GDPR and CCPA. Then came Google’s announcement that third-party cookies would disappear from Chrome browsers completely in 2022. Most […]
Read MoreIn recent years, market interest has gradually shifted towards direct-to-consumer (DTC) brands. Stay-at-home orders and declines in in-store shopping caused by the pandemic significantly accelerating these shifts. Operating relatively few retail stores and already having an active online presence, many DTC brands were uniquely positioned to weather disruptions caused by the cross-industry impact of COVID-19. […]
Read MoreFrom supply chains to in-store shopping, the 2020 holiday season is going to be drastically different compared to previous years. The holiday season is a critical period for many retailers and brands. Though online shopping has been growing for a while, it has been significantly accelerated by the pandemic. An increased focus on health and […]
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