Brittany Paril

In connected TV (CTV), few metrics get as much attention or drive as many decisions as CTV CPM. Every media buyer knows a low-teens CPM and a high-$20s CPM aren’t buying the same thing. But when the budget review hits, and someone asks why CTV costs more than digital video, the cheaper number is a […]

If you’re running B2B advertising, you’ve likely lived this moment: your campaign wraps, impressions delivered, and the reporting platform confirms your ads reached “senior decision-makers in technology.” The CPL looks reasonable, but then leadership asks the question that always follows: Did it actually work? It’s not a question of effort, it’s about evidence. For most […]

The Operational Reality of Fragmented Reporting It’s Monday morning. Your team is two hours into reconciling last week’s reports from four different media partners, and the numbers still don’t add up. Display says 1,200 conversions. CTV claims 800. Paid social reports 950. Search takes credit for 1,100. Your client’s analytics platform shows 1,400 total conversions […]

In a recent article, Digital Remedy CRO Matt Fanelli made the case that integration has become the defining performance challenge in modern advertising. His argument: fragmentation across DSPs, channels, and measurement partners silently erodes results. No amount of AI, tooling, or optimization can compensate for a fractured foundation. It’s a thesis that resonates because most […]

In today’s fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. With budgets to manage, a variety of client needs, and a sea of tech solutions to comb through, choosing the right tools and partners may seem like a […]

In the fast-paced world of B2B marketing, the ability to consistently generate high-quality leads is more than just a goal—it’s a necessity. But B2B demand generation goes beyond simply filling the pipeline; it’s about creating meaningful, long-lasting connections with the right audience.

In the fast-paced world of digital marketing, the landscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. With new platforms, consumer habits, and technologies emerging daily, it’s easy to fall into patterns that may hold your campaigns back-so easy that some marketers may not even […]

With the significant growth in direct-to-consumer marketing (DTC), competition for consumer attention has never been greater. As more brands jump from traditional retail into the DTC space, it’s up to marketers to distinguish their products and advertising campaigns while navigating the nuances of a saturated market.

Each passing year, consumer holiday shopping spend rises significantly, driven by increased demand for easy online purchases and personalized customer experiences. Taking advantage of high-conversion potential during high-traffic months like November and December will lead advertisers to invest significantly in reaching holiday shoppers.

How Does Performance Marketing Work? In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Performance marketing focuses on transparent and true outcomes with measurable results, setting it apart from traditional advertising methods. Performance marketing works to leverage the power of measurement and insights across multi-channel campaigns […]