With the significant growth in direct-to-consumer marketing (DTC), competition for consumer attention has never been greater. As more brands jump from traditional retail into the DTC space, it’s up to marketers to distinguish their products and advertising campaigns while navigating the nuances of a saturated market.
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Each passing year, consumer holiday shopping spend rises significantly, driven by increased demand for easy online purchases and personalized customer experiences. Taking advantage of high-conversion potential during high-traffic months like November and December will lead advertisers to invest significantly in reaching holiday shoppers.
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How Does Performance Marketing Work? In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Performance marketing focuses on transparent and true outcomes with measurable results, setting it apart from traditional advertising methods. Performance marketing works to leverage the power of measurement and insights across multi-channel campaigns […]
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As the direct-to-consumer (DTC) space becomes increasingly competitive, marketers are under constant pressure to understand campaign performance and prove the value of their efforts. Now accountable for driving outcomes through their campaigns rather than building general awareness among consumers, many brands are rethinking their media mix—exploring new channels that can effectively deliver on their campaign […]
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Are you looking for the next frontier in performance marketing? Now you can drive sales, subscriptions, and leads with CTV advertising and access a full analytics suite through Digital Remedy. If you’re a marketer, you’re probably juggling a million tasks, and learning how to use a complicated tool isn’t one of them. Our performance CTV […]
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A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. Whether you’re just making the jump to CTV or looking to improve your overall campaign performance, a new year on the books marks new ways of winning over your audience. The Flock to CTV/OTT Advertising in the New Year […]
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A Look Back The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. With the ever-changing nature of the industry, it’s important to remain one step ahead. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down […]
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Evolution of TV Consumption TV viewership has dramatically changed. With declining linear TV audiences, and an industry shifting its focus towards Over-The-Top (OTT) and Connected TV (CTV) streaming services, advertisers are reallocating budgets to dive into this growing platform. Not only are more people using CTV, but time spent with this medium is also increasing. There […]
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The Balancing Act: Awareness vs. Performance Marketing Performance marketing has grown in popularity over the last decade, as marketing budgets have been slashed to maximize return on investment. While brand awareness is important, many marketers are focused on driving (and measuring) bottom-funnel actions, such as website visits, in-store visits, and purchases. Improvements in measurement for […]
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As the weather gets colder, holiday digital marketing campaigns are just heating up. For digital marketers and the businesses they serve, the holiday season is the most profitable time of year. According to RIS news, annual holiday retail sales will increase between 4% and 6% during the 2022 holiday season, with sales projected to total […]
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