Brittany Paril

In the fast-paced world of B2B marketing, the ability to consistently generate high-quality leads is more than just a goal—it’s a necessity. But B2B demand generation goes beyond simply filling the pipeline; it’s about creating meaningful, long-lasting connections with the right audience.

In the fast-paced world of digital marketing, the landscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. With new platforms, consumer habits, and technologies emerging daily, it’s easy to fall into patterns that may hold your campaigns back-so easy that some marketers may not even […]

With the significant growth in direct-to-consumer marketing (DTC), competition for consumer attention has never been greater. As more brands jump from traditional retail into the DTC space, it’s up to marketers to distinguish their products and advertising campaigns while navigating the nuances of a saturated market.

Each passing year, consumer holiday shopping spend rises significantly, driven by increased demand for easy online purchases and personalized customer experiences. Taking advantage of high-conversion potential during high-traffic months like November and December will lead advertisers to invest significantly in reaching holiday shoppers.

How Does Performance Marketing Work? In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Performance marketing focuses on transparent and true outcomes with measurable results, setting it apart from traditional advertising methods. Performance marketing works to leverage the power of measurement and insights across multi-channel campaigns […]