Key Takeaways 1. Amazon will remain the dominant e-tailer in the ecommerce space by far— 41.4% of 2021 U.S. retail ecommerce sales. 2. There will be an increased focus on hybrid shopping experiences. Brick and mortar retailers are launching more digital offerings while some ecommerce brands are looking into opening physical locations. 3. Over 60% […]
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An Evolving Threat While digital ad fraud has been a relatively easy and lucrative business for scammers from a technical perspective, it has proven to be a financial disaster for advertisers, publishers, and ad platforms themselves. It’s a low-risk, high-profit crime, which is what makes it so attractive to fraudsters. According to the World Federation […]
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Welcome to Ad Tech’s Privacy Era It’s the one word on every ad tech professional’s mind lately—privacy. Conceptually, the right to privacy embodies the belief that a person’s private information should be free from public scrutiny and that we have a right to be left alone. However, as technology evolves, an increased amount of personal […]
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What’s Going On? The past few years have been a roller coaster ride for digital advertisers driven by the industry’s increased focus on consumer data privacy. First, there was the introduction of consumer privacy regulations, including GDPR and CCPA. Then came Google’s announcement that third-party cookies would disappear from Chrome browsers completely in 2022. Most […]
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In recent years, market interest has gradually shifted towards direct-to-consumer (DTC) brands. Stay-at-home orders and declines in in-store shopping caused by the pandemic significantly accelerating these shifts. Operating relatively few retail stores and already having an active online presence, many DTC brands were uniquely positioned to weather disruptions caused by the cross-industry impact of COVID-19. […]
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From supply chains to in-store shopping, the 2020 holiday season is going to be drastically different compared to previous years. The holiday season is a critical period for many retailers and brands. Though online shopping has been growing for a while, it has been significantly accelerated by the pandemic. An increased focus on health and […]
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What’s Going On? Changing Shopping Behavior This year, amid a U.S. presidential election and global pandemic, we’re entering the most unusual holiday season any of us have experienced before. With the pandemic serving as an accelerant to online purchasing, and operations and fulfillment in many sectors already stretched as a result, sellers are bracing for […]
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What’s Going On? Most of us would never have thought that the Twilight Zone could seem so relatable. Until this year. The year 2020 will go down in history for a number of reasons. The coronavirus pandemic is affecting more than just the health of people across the world. It’s affecting their daily routines, preferences, […]
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What’s Going On? As the world continues to experience the unprecedented micro- and macro-effects of the coronavirus outbreak, advertisers are hard at work reevaluating marketing strategies given the rapid shift that has occurred in the daily lives of consumers and businesses. While it may seem easy to reach audiences considering a majority of the U.S. […]
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With much of the world’s population under stay-at-home orders for months, the quick-service restaurant (QSR) industry has faced unprecedented challenges, including dramatic declines in sales, full pivots to off-premises-only operations, in addition to store closures and nationwide layoffs. Historically, recessions have benefitted QSR chains like McDonald’s and Burger King, which typically see higher sales when […]
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