The calendar says it’s still summer, but the shopping data is clear: the holiday buying season is already upon us. With Black Friday, Cyber Monday, and other winter festivities around the corner, shoppers are gearing up early for the holiday season—well before the leaves have fallen. Economic uncertainty, concerns over shipping delays, and the popularity […]
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The OTT/CTV Space is Booming Ad spending on CTV platforms continues with a projected increase of advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue viewing streaming services ad dollars continue to migrate toward these channels as well. The industry built tools to better target […]
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With the influx of new marketing channels finding their place in the modern digital age, advertisers worldwide are launching campaign after campaign across a broad spectrum of mediums, from Google paid search to linear and CTV. There’s no doubt that this omnichannel approach does wonders for driving greater brand exposure and customer engagement. Of course, the […]
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