At Digital Remedy, a performance marketing partner for all brands and agencies, we are committed to bettering our services to provide better solutions for our clients. Today, we announce a license agreement with Inscape, which enables clients to access ACR data from 22+ million Smart TVs. We prioritize making TV data work smarter and faster for marketers and advertisers in all industries. This partnership advances our existing clients of advertisers to converge digital and linear data, giving the industry data-driven insights, key learnings, and opportunities to optimize campaigns driving their media investments to better performance outcomes. As well as a great opportunity for new clients to take advantage of the new area in ad tech we are in, which is converging CTV and linear TV advertising for the best performance outcome of all marketing campaigns.
“Linear has long been an effective way to maximize reach and scale, and through this arrangement with Inscape allows us to uplevel our efforts by complementing linear data with CTV insights across millions of devices. Alone, linear data and CTV data may miss opportunities to reach and engage with unique audiences but together they unlock new measurement opportunities to navigate the modern TV landscape,” said Jeremy Haft, Chief Revenue Officer at Digital Remedy.
This new era of the ad tech industry is shifting and more advertisers are adjusting their strategy approach to their media investments on TV. Linear is here to stay and is a huge component of the media mix, even though many marketers are shifting to CTV. This collaboration presents the opportunity for many advertisers to look at their TV spend through a combined lens and optimize toward winning performing channels that are aligned with their campaign goals. In addition, our participating advertisers will obtain a more holistic understanding of cross-platform and data-driven measurement and attribution, which is a game changer for unifying measurement attribution across digital and linear to effectivity reach their targeted audiences and optimize the customer journey.
With Digital Remedy’s Performance CTV Platform, our team of experts offers opportunities to personalize data and visualize digital and linear buys with a holistic approach in a single source of truth.
Transparency at the core that enables marketers to understand who their audience is and what they care about. Furthermore, the unified and cross-platform approach combines linear data with digital data and enriches it with audience data to answer questions like:
Get started with us, speak to a team member today!
To learn more about our TV Insights offering, visit https://www.digitalremedy.com.
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Digital Remedy is a leader in providing data-driven technology and services that drive measurable outcomes for marketers. Digital Remedy delivers advertisers, agencies, and brands the innovation, technology, and customer service they need to make the most of their online advertising endeavors. From media planning and execution to campaign management and full-funnel attribution, Digital Remedy provides customizable cross-channel efficiencies to solve any digital marketing challenge. Learn more at www.digitalremedy.com.
Inscape is a leading provider of currency-grade ACR data and the technology division of VIZIO Holding Corp. Inscape’s TV intelligence platform powers incredible experiences for TV viewers, and market-leading products for VIZIO advertisers and is fueling the transformation in America’s TV measurement industry. The automated content recognition (ACR) pioneer generates screen-level accurate and robust, always-on data feeds containing every second of TV viewing, giving media companies, agencies, brands, and measurement providers the intelligence to modernize, optimize, and revolutionize the TV and streaming marketplace. Founded in 2008 as TV Interactive Systems, Inc. and later acquired by VIZIO in 2015, Inscape operated as a wholly-owned subsidiary based in San Francisco, California until 2020 when it was integrated into VIZIO’s Platform+ Business.
The Digital Remedy Team is thrilled to announce that we’ve been selected as a finalist for the 2023 Digiday Technology Awards under the “Best Marketing Analytics Platform” category.
Our Performance CTV platform redefines performance marketing! The platform goes beyond the entire ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits. Advertisers and brands of all sizes across any industry can benefit from its full CTV analytics suite in a single, easy-to-navigate dashboard UI. Our Performance CTV strategy and solution offer a sophisticated way to target, buy, optimize, and measure OTT campaigns. Many advertisers are under increased pressure to prove the effectiveness of their ad spending within their media investment. Working with Digital Remedy as your preferred performance marketing partner, our Performance CTV platform is the go-to solution for advertisers and brands to stress less and make wiser decisions in their campaigns to maximize performance. They’re able to unlock key performance insights and determine the impact of every variable in their campaigns to drive future marketing decisions.
This marks the 7th time our platform has been shortlisted for a major awards program—the 6th time with Digiday. Earlier this year, our Performance CTV platform was selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category. The platform has also been recognized by the Digiday Technology Awards, the Digiday Media Awards, the Drum Digital Advertising Awards, and the Digiday Video & TV Awards for the “Best New TV/Streaming Ad Sales Program or Product” category. As a performance marketing partner with a leading product innovation and attribution solution for advertisers in previous years. We are incredibly proud and honored to be shortlisted once again alongside some long-standing leaders in the industry.
Digiday will be announcing winners on Tuesday, August 29th. Stay tuned for more details, and be sure to follow us on Twitter, LinkedIn, Facebook, and Instagram for the latest company updates.
The Digital Remedy Team is excited to announce that we’ve been selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category.
Our Performance CTV platform goes beyond the ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits. Advertisers of all sizes across any industry can benefit from its full CTV analytics suite in a single, easy-to-navigate dashboard UI. Our Performance CTV solution offers a sophisticated way to target, buy, optimize, and measure OTT campaigns. Advertisers are under increased pressure to prove the effectiveness of their ad spend, and with our Performance CTV platform, they’re able to unlock key performance insights and determine the impact of every variable in their campaigns to drive future marketing decisions.
This marks the 6th time our platform has been shortlisted for a major awards program—the 5th time with Digiday. In 2021, our Performance CTV platform was named “Best New TV/Streaming Ad Sales Program or Product” by the Digiday Video & TV Awards. The platform has also been recognized by the Digiday Technology Awards, the Digiday Media Awards, and the Drum Digital Advertising Awards as a leading product innovation and attribution solution for advertisers in previous years. We are incredibly honored to be shortlisted once again alongside some long-standing leaders in the industry.
Digiday will be announcing winners on Tuesday, March 7th. Stay tuned for more details, and be sure to follow us on Twitter, LinkedIn, and Instagram for the latest company updates.
As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences.
David Zapletal, Chief Operating Officer, was featured in The Drum discussing the benefits of connected TV (CTV) as a new media channel for DTC brands to improve campaign performance. Here’s a look at what he shared:
Many of the reasons why DTCs are increasingly upping their CTV investments are straightforward—even intuitive. DTCs, from already doing so much business digitally, have access to the first-party data that enables efficient CTV targeting.
CTV is high-quality media, with low levels of fraud relative to many other digital channels and with 100% viewable inventory. They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like. And they can target very specifically, allowing them all the benefits of consumers’ engagement with the TV screen without dealing with the cost of reaching all viewers of a program via linear. DTCs are seeing the value of developing compelling creative for CTV and shifting spend to maximize their budget.
CTV allows marketers to define outcomes and choose a sophisticated attribution model – a custom attribution window allows brands to define their conversion window, methodology (for example, first- and last-touch, and more advanced methods like linear and time decay), and KPIs. From there, they can optimize towards the interactions that drive performance – and effectively measure real-world actions that were driven by the campaign.
When making a push into CTV, DTC marketers need to consider the metrics and outcomes that are important to them and understand where and how to get insights on those metrics and outcomes. CTV offers exceptionally broad insights to help meet DTC marketers’ unique goals. Impressions and video completion rates (VCR) don’t tell the whole story of a campaign. Marketers need to track user actions throughout the entire marketing funnel. CTV advanced reporting measures valuable bottom-funnel actions, including site visits, online purchases, in-store visits, app downloads, and more – not just brand lift and awareness.
CTV isn’t simply the next emerging channel for DTC marketers to explore—it’s a powerful channel that can drive performance metrics where previously “tried and true” channels aren’t cutting it and can inform cross-platform campaign optimization.
Whether you’re a DTC marketer just getting started in the CTV/OTT space or looking to take your current campaigns to the next level, Digital Remedy is here to help. Speak to a member of our team to learn more.
Check out the full article on The Drum, and be sure to follow us on LinkedIn and Twitter for the latest Digital Remedy updates.
As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. According to recent studies, about $42b in revenue opportunities is lost each year due to bots and fake users. To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat.
By integrating Oracle Moat’s brand safety and verification technology, Digital Remedy has successfully driven down IVT rates and increased viewability rates, consistently outperforming industry benchmarks quarter-over-quarter. With low fraud rates, Digital Remedy continues to hit client KPIs, especially on conversion-based campaigns, which has led to an overall increase in renewal rates among clients. Additionally, our team is able to access historical campaign performance to inform (and improve) current and future media strategies.
“With Oracle Moat, Digital Remedy is able to provide an unmatched level of confidence and trust by helping to ensure ads are served by real publishers, shown to real audiences, and clients are only paying for real conversions—effectively driving desired results among target consumers, whether it be an increase in site traffic or sales.” -Kevin Jones, VP of Media Buying
Recent shifts towards OTT/CTV have resulted in an increased demand for (and investment in) these media channels. As many advertisers are setting viewability as a primary/secondary KPI, all are hyper-focused on the importance of delivering campaigns on fraud-free, IVT-free inventory. In early 2020, we expanded our work with Oracle Moat to include OTT/CTV environments, which allows us to proactively identify IVT in these environments, which had previously been difficult—if not impossible—to do. With Oracle Moat as a brand safety partner, we are able to mitigate the risk of fraudulent activity—identifying and rooting out new methods of IVT to stop ad fraud at the source—and ensure client ad spend is not wasted on fake users.
In today’s increasingly complex and fragmented ad space, it is critical for marketers to work with a trusted partner that has the experience, knowledge, scale, and ability to identify and block new threats as they emerge. Our work with Oracle Moat allows us to remain a leading media partner in the ad tech space thanks to our innovative ad solutions for verification, attention, and brand safety. We are excited to expand our collaboration further and strengthen our offering to continue to protect our clients across even more media types. To learn more, speak to a member of our team.
In today’s fragmented media landscape, attribution is an increasingly valuable tool for advertisers. Recent growth in both consumption and investment in streaming video has prompted digital advertisers to focus on optimizing advertising efforts. Digital Remedy has partnered with leading geospatial and mobility intelligence company Cuebiq, to unlock real-time insights and measure the true impact of client campaigns, specifically on CTV/OTT channels.
Through this strategic partnership, Digital Remedy provides clients with a full understanding of the consumer journey—from first touch to store visit—and allows them to activate against learnings from this journey to maximize their return on ad spend. Using mobile location data from Cuebiq, Digital Remedy’s proprietary performance CTV platform, Flip, directly connects CTV ad impressions to lift in foot traffic to physical store locations—tracking full-funnel KPIs, including brand, visit, and revenue lift, and displaying real-time campaign insights within an easy-to-read dashboard.
“TV has always been thought of as purely an upper-funnel, branding play. With Flip, we’re able to challenge that notion, and with our Cuebiq partnership, we’re able to connect real-world store traffic to those large format impressions. We’re able to let retailers know, definitively, that someone was exposed to their CTV ad and then visited their location. We’ve set our sights on treating CTV like performance media—driving real-world results, not just views.”
– Ben Brenner, VP, Business Development and Strategy at Digital Remedy
Flip, our Award-winning proprietary performance CTV platform, connects the dots between CTV ad views and real-world results—providing a full picture of the consumer journey and ensuring marketers get the most impact out of their budget. To learn how you can get started measuring your CTV campaigns, visit www.digitalremedy.com/flip or schedule a free custom demo.
Check out the full press release here, and follow us on LinkedIn and Twitter for more Digital Remedy updates.