Digital Remedy is thrilled to be selected as a finalist for the Digiday Technology Awards! Flip, our OTT attribution platform has been shortlisted under the category of “Best Attribution Tool.” You can check out the full list of finalists here.
In mid-November of 2019, Flip was built by Digital Remedy as a proof-of-concept to test out in the market. After several weeks of running these tests, the Digital Remedy team quickly saw that the amount of data being collected by the platform was growing exponentially, as was client curiosity in Flip’s ability to enhance their digital advertising reach through OTT. With the rapid momentum from external interest and initial performance success of the platform, Digital Remedy quickly rebuilt the system with the ability to auto-scale and handle all future demand, and officially launched the product into the market at the start of 2020.
With Flip, Digital Remedy set out to disrupt the growing OTT advertising space with a one-stop solution that provides full attribution and ROI capabilities to marketers across any industry or vertical. The platform allows brands to customize OTT campaigns to target specific audiences by date, streaming platform, device, demographic, geo-location, time-of-day, behavior, gender, income, and more. Flip also allows clients to make mid-flight optimizations against the devices and publishers that are performing the best against their specific campaign KPI’s, and leverage their performance insights to improve their linear strategies.
Earlier this year, Flip was also recognized by the Digiday Media Awards and Drum Digital Advertising Awards as a leading product innovation and attribution solution for advertisers in 2020, and we are extremely grateful to be shortlisted once again alongside some revolutionary leaders in the industry.
Digiday will be virtually announcing the Technology Award winners on Thursday, November 12th. Stay tuned for more details, and follow us over on Twitter, LinkedIn, and Instagram to stay updated on all things Digital Remedy.