The Digital Remedy Team is thrilled to announce that we’ve been selected as a finalist for the 2023 Digiday Technology Awards under the “Best Marketing Analytics Platform” category.

Our Performance CTV platform redefines performance marketing! The platform goes beyond the entire ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits. Advertisers and brands of all sizes across any industry can benefit from its full CTV analytics suite in a single, easy-to-navigate dashboard UI. Our Performance CTV strategy and solution offer a sophisticated way to target, buy, optimize, and measure OTT campaigns. Many advertisers are under increased pressure to prove the effectiveness of their ad spending within their media investment. Working with Digital Remedy as your preferred performance marketing partner, our Performance CTV platform is the go-to solution for advertisers and brands to stress less and make wiser decisions in their campaigns to maximize performance. They’re able to unlock key performance insights and determine the impact of every variable in their campaigns to drive future marketing decisions.

This marks the 7th time our platform has been shortlisted for a major awards program—the 6th time with Digiday. Earlier this year, our Performance CTV platform was selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category. The platform has also been recognized by the Digiday Technology Awards, the Digiday Media Awards, the Drum Digital Advertising Awards, and the Digiday Video & TV Awards for the “Best New TV/Streaming Ad Sales Program or Product” category. As a performance marketing partner with a leading product innovation and attribution solution for advertisers in previous years. We are incredibly proud and honored to be shortlisted once again alongside some long-standing leaders in the industry.

Digiday will be announcing winners on Tuesday, August 29th. Stay tuned for more details, and be sure to follow us on TwitterLinkedInFacebook, and Instagram for the latest company updates.

The Digital Remedy Team is excited to announce that we’ve been selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category.

Our Performance CTV platform goes beyond the ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits. Advertisers of all sizes across any industry can benefit from its full CTV analytics suite in a single, easy-to-navigate dashboard UI. Our Performance CTV solution offers a sophisticated way to target, buy, optimize, and measure OTT campaigns. Advertisers are under increased pressure to prove the effectiveness of their ad spend, and with our Performance CTV platform, they’re able to unlock key performance insights and determine the impact of every variable in their campaigns to drive future marketing decisions.

This marks the 6th time our platform has been shortlisted for a major awards program—the 5th time with Digiday. In 2021, our Performance CTV platform was named “Best New TV/Streaming Ad Sales Program or Product” by the Digiday Video & TV Awards. The platform has also been recognized by the Digiday Technology Awards, the Digiday Media Awards, and the Drum Digital Advertising Awards as a leading product innovation and attribution solution for advertisers in previous years. We are incredibly honored to be shortlisted once again alongside some long-standing leaders in the industry.

Digiday will be announcing winners on Tuesday, March 7th. Stay tuned for more details, and be sure to follow us on TwitterLinkedIn, and Instagram for the latest company updates.

As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences.

David Zapletal, Chief Operating Officer, was featured in The Drum discussing the benefits of connected TV (CTV) as a new media channel for DTC brands to improve campaign performance. Here’s a look at what he shared:

Many of the reasons why DTCs are increasingly upping their CTV investments are straightforward—even intuitive. DTCs, from already doing so much business digitally, have access to the first-party data that enables efficient CTV targeting. 

CTV is high-quality media, with low levels of fraud relative to many other digital channels and with 100% viewable inventory. They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like. And they can target very specifically, allowing them all the benefits of consumers’ engagement with the TV screen without dealing with the cost of reaching all viewers of a program via linear. DTCs are seeing the value of developing compelling creative for CTV and shifting spend to maximize their budget. 

CTV allows marketers to define outcomes and choose a sophisticated attribution model – a custom attribution window allows brands to define their conversion window, methodology (for example, first- and last-touch, and more advanced methods like linear and time decay), and KPIs. From there, they can optimize towards the interactions that drive performance – and effectively measure real-world actions that were driven by the campaign.

When making a push into CTV, DTC marketers need to consider the metrics and outcomes that are important to them and understand where and how to get insights on those metrics and outcomes. CTV offers exceptionally broad insights to help meet DTC marketers’ unique goals. Impressions and video completion rates (VCR) don’t tell the whole story of a campaign. Marketers need to track user actions throughout the entire marketing funnel. CTV advanced reporting measures valuable bottom-funnel actions, including site visits, online purchases, in-store visits, app downloads, and more – not just brand lift and awareness.

CTV isn’t simply the next emerging channel for DTC marketers to explore—it’s a powerful channel that can drive performance metrics where previously “tried and true” channels aren’t cutting it and can inform cross-platform campaign optimization.

Whether you’re a DTC marketer just getting started in the CTV/OTT space or looking to take your current campaigns to the next level, Digital Remedy is here to help. Speak to a member of our team to learn more.

Check out the full article on The Drum, and be sure to follow us on LinkedIn and Twitter for the latest Digital Remedy updates.

Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup companies are turning to OTT/CTV advertising as a performance channel to drive real-world actions.

Ben Brenner, VP of Business Development & Strategy, was recently featured in Toolbox Marketing Magazine, where he shared some tips for small and startup advertisers looking to try out OTT/CTV advertising to grow their business.

1. Treat OTT like an extension of social.

Reusing spots produced for social is a great way to extend those resources and your spend. Instead of spending big bucks on production for OTT creative, brands can put that money toward buying more media.

2. Leverage both first- and third-party data.

More providers have converted their taxonomies to be CTV compatible, leveraging IP addresses or DSP IDs. From viewership data to purchase and search history data, browser history data to location visitation data—segments using each of these collection points can be leveraged on your OTT campaigns. Don’t forget about your data—nothing is more potent than first-party data.

3. Find a partner who can help activate, measure, optimize, and iterate.

For brands looking toward CTV as a performance channel, it is imperative to find a vendor or platform that offers complete transparency into what’s being bought and how, what’s being measured and how, and exactly how that measurement gets put to work—a partner who can put it all together.

Check out Ben’s full piece on Toolbox. Whether you’re just getting started in the OTT/CTV space or looking to take your campaigns to the next level, Digital Remedy is here to help. To learn more about Flip, our performance CTV platform, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.

The Growing Threat of IVT and Fight Against Ad Fraud

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. According to recent studiesabout $42b in revenue opportunities is lost each year due to bots and fake users. To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat.

By integrating Oracle Moat’s brand safety and verification technology, Digital Remedy has successfully driven down IVT rates and increased viewability rates, consistently outperforming industry benchmarks quarter-over-quarter. With low fraud rates, Digital Remedy continues to hit client KPIs, especially on conversion-based campaigns, which has led to an overall increase in renewal rates among clients. Additionally, our team is able to access historical campaign performance to inform (and improve) current and future media strategies.

“With Oracle Moat, Digital Remedy is able to provide an unmatched level of confidence and trust by helping to ensure ads are served by real publishers, shown to real audiences, and clients are only paying for real conversions—effectively driving desired results among target consumers, whether it be an increase in site traffic or sales.” -Kevin Jones, VP of Media Buying

Partnership Expansion

Recent shifts towards OTT/CTV have resulted in an increased demand for (and investment in) these media channels. As many advertisers are setting viewability as a primary/secondary KPI, all are hyper-focused on the importance of delivering campaigns on fraud-free, IVT-free inventory. In early 2020, we expanded our work with Oracle Moat to include OTT/CTV environments, which allows us to proactively identify IVT in these environments, which had previously been difficult—if not impossible—to do. With Oracle Moat as a brand safety partner, we are able to mitigate the risk of fraudulent activity—identifying and rooting out new methods of IVT to stop ad fraud at the source—and ensure client ad spend is not wasted on fake users.

In today’s increasingly complex and fragmented ad space, it is critical for marketers to work with a trusted partner that has the experience, knowledge, scale, and ability to identify and block new threats as they emerge. Our work with Oracle Moat allows us to remain a leading media partner in the ad tech space thanks to our innovative ad solutions for verification, attention, and brand safety. We are excited to expand our collaboration further and strengthen our offering to continue to protect our clients across even more media types. To learn more, speak to a member of our team.

With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS), spending on OTT/CTV advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more than doubling by 2024 to nearly $30b.

With precision targeting and deterministic measurement, performance CTV provides a unique opportunity for marketers to reach highly-engaged audiences. But for marketers who are new to the channel, especially those who are more familiar with linear TV, OTT/CTV might feel a bit disorienting. Our own, Ben Brenner, VP of Business Development & Strategy, was recently featured in Street Fight Magazine, where he discussed some tips for getting started and how to fully maximize your performance CTV strategy. Here’s an overview of what he had to say:

Adopt a fast, fluid, and iterative approach.

Unlike linear TV, where an ad buy will stay in rotation for a fixed period of time, CTV buys can (and should be) much more dynamic, fluid, and iterative. With CTV, it’s much easier to launch, adjust, and optimize targeting throughout your campaign’s flight.

Leverage your customer data.

With CTV, you can use first-party data to target both existing and prospective customers in a variety of ways, including using your CRM list to target existing customers with new product launches, excluding existing users to reach only new audiences for prospecting campaigns, and using known user data to surface look-a-like consumers to connect with new high-value prospects.

Tap into third-party data.

There is a huge variety of third-party data sources available that can help to target ads on CTV, including data on purchases, viewership, search and browser history, location, in-store visits, and more.

Utilize full attribution insights.

With CTV, you can get full attribution visibility—when someone makes a purchase, you can look back to see which ad they saw on what platform, during which program, and at what time of day. By understanding this sequence and the attributes of every ad exposure, not just the last one, marketers can fine-tune ad targeting and delivery to maximize conversions and identify new users who are most likely to convert.

Work with a partner who can bring it all together.

Look for a partner who can offer both first- and third-party data integrations, directly access a wide variety of streaming publishers, and provide both attribution tracking and real-time optimization, with complete transparency into the process so there are no surprises.

Check out the full article on Street Fight and be sure to follow us on LinkedIn and Twitter for the latest Digital Remedy updates. Interested in learning more about performance CTV? Watch our on-demand webinar or speak to a member of our team.

While U.S. ad spend on CTV is expected to reach $18.29b by 2024, direct-to-consumer (DTC) brands have been much slower to make the move—with most continuing to allocate the majority of their budget to social and search, their longtime go-to channels for customer acquisition.

Product Insights Marketing Manager, Brittany Paril, recently discussed why there’s never been a better time for DTC marketers to invest in the CTV/OTT space—and why working with a trusted, experienced media partner is crucial. Here’s a look at the top reasons CTV/OTT is a beneficial part of the media mix and the unique opportunities it provides DTC marketers:

1. Deliver ads within a high-quality, engaging environment.

CTV/OTT doesn’t suffer the same trust issues as social, making it more likely that viewers will interact with ads given the high-quality, lean-in format of these channels.

2. Take advantage of greater scale and unique inventory options.

While the social and search spaces have become saturated, CTV/OTT provides a much broader selection of devices, platforms, and channels for DTC brands to reach audiences on.

3. Achieve more precise personalization.

Just as DTC customers want the curated, personalized experience they get from their favorite DTC brands, CTV/OTT advertising provides advertisers the same capability for reaching the right audience—offering various targeting levers that they can activate based on their specific goals.

4. Leverage direct attribution measurement.

With the right data partner, DTC brands can measure the specific actions (site visits/purchases, store visits, app downloads, etc.) users take as a result of being exposed to the brand’s OTT ad.

5. The channel is ripe for disruption and growth.

CTV/OTT gives them an opportunity to differentiate their brand in a relatively untapped market. Because this channel is still relatively undiscovered by most DTC brands, it’s a prime opportunity to grab the attention of this valuable audience before your competitors do.

You can check out the full article on Street Fight. Whether you’re a DTC marketer just getting started in the CTV/OTT space or looking to take your campaigns to the next level, Digital Remedy is here to help. To learn more, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.

In today’s fragmented media landscape, attribution is an increasingly valuable tool for advertisers. Recent growth in both consumption and investment in streaming video has prompted digital advertisers to focus on optimizing advertising efforts. Digital Remedy has partnered with leading geospatial and mobility intelligence company Cuebiq, to unlock real-time insights and measure the true impact of client campaigns, specifically on CTV/OTT channels.

Through this strategic partnership, Digital Remedy provides clients with a full understanding of the consumer journey—from first touch to store visit—and allows them to activate against learnings from this journey to maximize their return on ad spend. Using mobile location data from Cuebiq, Digital Remedy’s proprietary performance CTV platform, Flip, directly connects CTV ad impressions to lift in foot traffic to physical store locations—tracking full-funnel KPIs, including brand, visit, and revenue lift, and displaying real-time campaign insights within an easy-to-read dashboard.

“TV has always been thought of as purely an upper-funnel, branding play. With Flip, we’re able to challenge that notion, and with our Cuebiq partnership, we’re able to connect real-world store traffic to those large format impressions. We’re able to let retailers know, definitively, that someone was exposed to their CTV ad and then visited their location. We’ve set our sights on treating CTV like performance media—driving real-world results, not just views.”

– Ben Brenner, VP, Business Development and Strategy at Digital Remedy

Flip, our Award-winning proprietary performance CTV platform, connects the dots between CTV ad views and real-world results—providing a full picture of the consumer journey and ensuring marketers get the most impact out of their budget. To learn how you can get started measuring your CTV campaigns, visit www.digitalremedy.com/flip or schedule a free custom demo.

Check out the full press release here, and follow us on LinkedIn and Twitter for more Digital Remedy updates.