At Digital Remedy, a performance marketing partner for all brands and agencies, we are committed to bettering our services to provide better solutions for our clients. Today, we announce a license agreement with Inscape, which enables clients to access ACR data from 22+ million Smart TVs. We prioritize making TV data work smarter and faster for marketers and advertisers in all industries. This partnership advances our existing clients of advertisers to converge digital and linear data, giving the industry data-driven insights, key learnings, and opportunities to optimize campaigns driving their media investments to better performance outcomes. As well as a great opportunity for new clients to take advantage of the new area in ad tech we are in, which is converging CTV and linear TV advertising for the best performance outcome of all marketing campaigns.
“Linear has long been an effective way to maximize reach and scale, and through this arrangement with Inscape allows us to uplevel our efforts by complementing linear data with CTV insights across millions of devices. Alone, linear data and CTV data may miss opportunities to reach and engage with unique audiences but together they unlock new measurement opportunities to navigate the modern TV landscape,” said Jeremy Haft, Chief Revenue Officer at Digital Remedy.
This new era of the ad tech industry is shifting and more advertisers are adjusting their strategy approach to their media investments on TV. Linear is here to stay and is a huge component of the media mix, even though many marketers are shifting to CTV. This collaboration presents the opportunity for many advertisers to look at their TV spend through a combined lens and optimize toward winning performing channels that are aligned with their campaign goals. In addition, our participating advertisers will obtain a more holistic understanding of cross-platform and data-driven measurement and attribution, which is a game changer for unifying measurement attribution across digital and linear to effectivity reach their targeted audiences and optimize the customer journey.
With Digital Remedy’s Performance CTV Platform, our team of experts offers opportunities to personalize data and visualize digital and linear buys with a holistic approach in a single source of truth.
Transparency at the core that enables marketers to understand who their audience is and what they care about. Furthermore, the unified and cross-platform approach combines linear data with digital data and enriches it with audience data to answer questions like:
Get started with us, speak to a team member today!
To learn more about our TV Insights offering, visit https://www.digitalremedy.com.
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Digital Remedy is a leader in providing data-driven technology and services that drive measurable outcomes for marketers. Digital Remedy delivers advertisers, agencies, and brands the innovation, technology, and customer service they need to make the most of their online advertising endeavors. From media planning and execution to campaign management and full-funnel attribution, Digital Remedy provides customizable cross-channel efficiencies to solve any digital marketing challenge. Learn more at www.digitalremedy.com.
Inscape is a leading provider of currency-grade ACR data and the technology division of VIZIO Holding Corp. Inscape’s TV intelligence platform powers incredible experiences for TV viewers, and market-leading products for VIZIO advertisers and is fueling the transformation in America’s TV measurement industry. The automated content recognition (ACR) pioneer generates screen-level accurate and robust, always-on data feeds containing every second of TV viewing, giving media companies, agencies, brands, and measurement providers the intelligence to modernize, optimize, and revolutionize the TV and streaming marketplace. Founded in 2008 as TV Interactive Systems, Inc. and later acquired by VIZIO in 2015, Inscape operated as a wholly-owned subsidiary based in San Francisco, California until 2020 when it was integrated into VIZIO’s Platform+ Business.
The Digital Remedy Team is thrilled to announce that we’ve been selected as a finalist for the 2023 Digiday Technology Awards under the “Best Marketing Analytics Platform” category.
Our Performance CTV platform redefines performance marketing! The platform goes beyond the entire ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits. Advertisers and brands of all sizes across any industry can benefit from its full CTV analytics suite in a single, easy-to-navigate dashboard UI. Our Performance CTV strategy and solution offer a sophisticated way to target, buy, optimize, and measure OTT campaigns. Many advertisers are under increased pressure to prove the effectiveness of their ad spending within their media investment. Working with Digital Remedy as your preferred performance marketing partner, our Performance CTV platform is the go-to solution for advertisers and brands to stress less and make wiser decisions in their campaigns to maximize performance. They’re able to unlock key performance insights and determine the impact of every variable in their campaigns to drive future marketing decisions.
This marks the 7th time our platform has been shortlisted for a major awards program—the 6th time with Digiday. Earlier this year, our Performance CTV platform was selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category. The platform has also been recognized by the Digiday Technology Awards, the Digiday Media Awards, the Drum Digital Advertising Awards, and the Digiday Video & TV Awards for the “Best New TV/Streaming Ad Sales Program or Product” category. As a performance marketing partner with a leading product innovation and attribution solution for advertisers in previous years. We are incredibly proud and honored to be shortlisted once again alongside some long-standing leaders in the industry.
Digiday will be announcing winners on Tuesday, August 29th. Stay tuned for more details, and be sure to follow us on Twitter, LinkedIn, Facebook, and Instagram for the latest company updates.
In the arena where traditional broadcasters like NBC and CBS stand toe-to-toe with streaming giants like Netflix and Hulu, the advertising playbook is largely being rewritten.
A new age of television and media consumption has begun — one where linear and streaming platforms coexist, compete, and create new possibilities for brands across the globe.
For the everyday marketer looking to jump aboard today’s TV advertising wave, the following guide provides everything your brand needs to know about linear vs. digital platforms.
70-something years ago, advertising on TV looked a lot like this: You’re watching a regularly scheduled program on a television network (if you were lucky enough to be able to afford a TV), you get a few ad breaks during commercial slots, and you hope your show returns as quickly as possible — unless you were buying what was being sold. Broadcast and cable were pivotal to the average American family, and if you wanted to catch your favorite show like I Love Lucy, you’d better hope you were sitting in front of the TV at 9pm EST after dinner on Monday night.
Over the years, television sets became more affordable and TV networks expanded rapidly, leaving more viewers tuning in and more advertisers racing to the big screen. The “Golden Age” of TV advertising prevailed in the 1960s and 1970s, and advertisers began creating iconic and memorable commercials that became part of pop culture.
Flash forward 60 years, and the TV advertising model has largely reinvented itself with the advent of new tech like on-demand, DVRs, TiVo, and streaming services. Now, viewers can actually choose whether or not they want to watch an ad, with many binge-watching their favorite shows and fast-forwarding through commercials. And with so many shows to watch, advertisers must also adapt to keep viewers’ attention in a saturated content market.
While this new way of TV advertising might make reaching the masses and keeping their attention more challenging, it certainly hasn’t become impossible — it’s just gotten a different look.
Today, TV advertisers are investing in both linear and digital TV, a two-in-one combo that packs the perfect punch for any campaign.
Yes, mass ad spend has shifted to digital in recent years (Insider Intelligence projects U.S. spend on digital video will surpass $25.09b in 2023 alone), but traditional TV advertising is still one of the most effective ways to create awareness about a product or brand. Advertisers across the country remain well aware of this actuality, with linear ad spend also set to reach a striking $61.31b this year.
Both forms of TV are tried and tested tactics to reach consumers, and in fact, many households view it by means of traditional TV and streaming services. According to Marketing Charts, data from Nielsen’s Q4 2022 research revealed the average U.S. adult spends a whopping 294 minutes per day with TV, whether through TV-connected devices, cable, or broadcast.
If you didn’t already guess, that’s an incredible amount of screen time that brands can capitalize on to reach their ideal buyer.
TV is broadly categorized under two larger umbrellas: linear TV and streaming TV.
Linear TV is the traditional form of broadcast television, where content is viewed on a predetermined schedule (TiVo still counts, but this is called time-shift linear where viewers can watch programs at a later date.) When talking about TV advertising, there are two main forms of linear TV, broadcast and cable. Each refers to the way content is aired, either broadcasted or via cable box, a paid-for service.
Within this linear landscape, there are two distinct types of advertising, those on a national and local scale. This means a certain percentage of ads are dedicated to national commercial spots, with a smaller percentage dedicated to local commercial spots.
It’s common for advertisers to incorporate both broadcast and cable into their strategy, but choosing national or local advertising depends on the advertiser’s size, audience, and ultimate campaign goals.
Linear TV has been a favorite among advertisers for decades, mainly due to its unique advantages not seen with other mediums, such as:
In the dynamic realm of modern entertainment, streaming has revolutionized how we consume traditional television content. It occurs on CTV devices through an over-the-top (OTT) method, meaning that video and audio content is delivered entirely online.
While there are countless streamers, apps, and digital ways to consume television, not all are available for advertising. For example, some platforms may choose not to invest in AVOD (advertising-based video on demand) models, and even those that do tend to have a lower frequency of ads than traditional TV.
Unlike traditional linear TV, on streaming devices, advertisers are directly targeting households 1:1. And because it’s digital, there’s ample opportunity to track performance and connect data to understand ad campaigns.
Streaming TV advertising has been all the buzz in marketing circles, especially since the COVID-19 pandemic acted as its main catalyst in the 2020 lockdown days. For many marketers, this way of TV advertising is favored for its diverse capabilities, including:
Linear TV is a powerhouse channel for driving unprecedented reach and boosting top-funnel brand performance, while streaming is a high-growth avenue to target your audience and drive conversions.
What does this mean for the modern-day marketer? Tapping into the true power of TV advertising lies at the convergence point of both linear and digital.
Viewership is still evenly split across streaming and traditional TV, meaning advertisers will beat out competitors by reaching their consumers at every touchpoint across linear, CTV, and digital.
There are many moving pieces and parts involved in any marketing strategy, much less one that takes into account both linear and digital TV. But with these best practices from the team at Digital Remedy, you can unlock a world of success in every ad and on every platform:
The future of digital advertising is a cross-channel approach, and it’s our goal at Digital Remedy to provide our clients with a competitive, linear, and CTV performance marketing-driven strategy that is 100% holistic.
With Digital Remedy, agencies and advertisers can run all linear media through us across national and local broadcast and cable. And by utilizing our TV insights platform, you’ll have access to real-time linear TV data, giving you the power to measure and optimize your campaign all in one platform.
Because performance TV marketing is at the heart of what we do, we also enable brands to activate across linear and digital channels — the ultimate solution to creating a comprehensive media strategy that guarantees outcomes.
Interested in learning more about how our linear and streaming TV capabilities can work for you?
Speak with a member of our team for more expert insights, and sign up for our Trends and Insights newsletter to always stay in the loop.
As the direct-to-consumer (DTC) space becomes increasingly competitive, marketers are under constant pressure to understand campaign performance and prove the value of their efforts. Now accountable for driving outcomes through their campaigns rather than building general awareness among consumers, many brands are rethinking their media mix—exploring new channels that can effectively deliver on their campaign goals and maximize their budget.
Digital Remedy partnered with Dynata, the world’s largest first-party data company, to field a marketing-focused survey with the goal of gaining a deeper understanding of DTC marketers’ top priorities, current campaign practices, and media partner preferences.
Download our report, which provides valuable insights, including:
For the latest industry trends and insights, check out our blog and sign up to receive our monthly newsletter.
Whether you’re a DTC marketer just getting started in the CTV/OTT space or looking to take your current campaigns to the next level, Digital Remedy is here to help. Discover how your brand can garner greater brand impact, generate more outcomes, and turn TV into a powerful performance channel. For additional information, visit www.digitalremedy.com/ott-ctv or schedule a demo to see our award-winning platform in action.
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The Digital Remedy Team is excited to announce that we’ve been selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category.
Our Performance CTV platform goes beyond the ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits. Advertisers of all sizes across any industry can benefit from its full CTV analytics suite in a single, easy-to-navigate dashboard UI. Our Performance CTV solution offers a sophisticated way to target, buy, optimize, and measure OTT campaigns. Advertisers are under increased pressure to prove the effectiveness of their ad spend, and with our Performance CTV platform, they’re able to unlock key performance insights and determine the impact of every variable in their campaigns to drive future marketing decisions.
This marks the 6th time our platform has been shortlisted for a major awards program—the 5th time with Digiday. In 2021, our Performance CTV platform was named “Best New TV/Streaming Ad Sales Program or Product” by the Digiday Video & TV Awards. The platform has also been recognized by the Digiday Technology Awards, the Digiday Media Awards, and the Drum Digital Advertising Awards as a leading product innovation and attribution solution for advertisers in previous years. We are incredibly honored to be shortlisted once again alongside some long-standing leaders in the industry.
Digiday will be announcing winners on Tuesday, March 7th. Stay tuned for more details, and be sure to follow us on Twitter, LinkedIn, and Instagram for the latest company updates.
The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. With the ever-changing nature of the industry, it’s important to remain one step ahead.
2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. The ongoing digitization trend and the rise in spending to improve workflow and productivity of employees is expected to fuel the market growth in the coming years.
The increasing investments into the flourishing advertising industry are further expected to influence the market demand.1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation.
Looking back at the industry this past year, advertising revenue grew by 6.5%.2 Despite the economic downturn, large ad spend declines were limited to certain markets and are not reflective of the overall industry’s health. It seems that through 2022, large advertisers are still growing revenue, unemployment remains low, new business opportunities remain steady and digital media is still growing.
As we head into 2023, a notable trend emerging is the forecasted growth of connected TV—which should see double-digit increases next year and account for one-third of total TV spend by 2027,2 as it continues to steal dollars previously allocated to linear investments. TV advertising as a whole will grow by 1 to 3%2 over the next five years, reflecting how much certain traditional investments pull down the category as a whole.
With ad spend predicted to have positive growth, it’s vital to make sure your ad dollars are being allocated correctly. Working with an experienced media partner to optimize and measure ad performance in real time should be an investment brands are willing to make going into 2023.
What should advertisers and agencies expect in 2023? Here are some predictions from the Digital Remedy Team:
As streaming continues to grow in popularity, so too has “subscription fatigue,” the sense of being overwhelmed by the amount of content available. Audience media consumption will continue to shift, which will not only be a challenge in the CTV space next year as consumers rotate through streaming services but also across all media platforms. Due to this shift, brands need to be agile with their strategies, which should be powered by data such as audience insights and campaign performance.
Data is at the heart of the business, and advertisers and agencies that are not leveraging it will be at a disadvantage. OTT platforms have access to owned audience data on what is being watched within their networks, as well as when and how they’re watching. And while there’s a lot of room for more detailed audience insights, the data they have now can allow streaming platforms to utilize data-powered content strategies that are more likely to resonate well with audiences.3
The rise of ad-supported streaming on CTV is an opportunity to deliver real, measurable outcomes and will continue to become a focus for marketers in 2023. Streaming giants such as Netflix have announced ad-supported subscription tiers with favorable pricing in exchange for advertising within content. This year, ad-supported streaming will generate $19.1b and by 2024,2 marketers will spend $29.5b on CTV advertising. With all of the new inventory, the streaming space is becoming increasingly competitive. Advertisers have more ways to reach consumers than ever before, leveraging targeting and performance reporting is key to ensuring ad dollars are being utilized.
While brand awareness is critical, many marketers focus on driving (and measuring) bottom-funnel actions, such as website visits, in-store visits, and purchases. Improvements in measurement for upper-funnel media are coming fast and furious. These improvements are showing that lower-funnel media can have branding impacts, and upper-funnel media can have performance impacts that will be highlighted heading into 2023.
For more on Performance TV, check out our report.
CTV has been increasing in popularity with advertisers, but with the economic downturn, advertisers will focus on channel diversification in 2023 and follow their target audiences more closely wherever they’re watching. Consumers today are using many different screens and devices for streaming media, and advertisers need to make sure they are keeping this in mind. Running cross-channel campaigns can create touch points throughout the customer journey that will keep their brand top of mind.
A successful performance CTV strategy has a lot of moving parts. Utilizing real-time measurement to drive decisions and focus media budgets on the highest-performing channels will be a key CTV strategy to pull into 2023. To be effective, marketers must meet audience expectations for personalization, which means taking a dynamic and agile approach with targeting and execution.
Contextual targeting, which enables marketers to target users online based on contextual signals rather than third-party data, offers far more privacy for individual web users, and this is critical as we move towards a world without cookies. This means targeting the right user at the right time on the right channel with a personalized contextual message—without third-party data tracking.
First-party data infrastructure will be crucial for effective brand advertising. We see this marketing trend continuing, helping advertisers provide targeted experiences to key consumers through audience segmentation and smart audience management with the help of technologies.4
For more on the privacy-focused future of advertising, check out our talk.
With the goal of optimizing ad spending for ROI, marketers want to save time and money to ensure efficiency. That being said, many differing situations require varying needs when it comes to advertising platforms. Self-service platforms enable advertisers full control, where transparency is right at the tip of their fingers. When advertisers have the freedom to book their own campaigns, not only do they get an intimate, full-control experience, they also have the “natural” space to trial different aspects and elements within their campaign process. This includes budget, targeting, and creative adjustments.
For more on our self-service OTT platform, speak to a member of our team.
Backed by over 20 years of experience in the ad space, Digital Remedy is a leading digital media partner for advertisers looking to maximize their advertising efforts. We provide unique targeting tactics to extend reach beyond linear, connecting with the right audience, in the right mindset, as well as granular attribution and reporting to understand the true impact of every variable within your campaign.
Digital Remedy offers performance-focused solutions, where brands gain access to a sophisticated reporting dashboard to monitor their campaigns on multiple channels, and real-time insights to optimize towards the KPIs that matter most. In addition to optimization, and granular, transparent bottom-funnel reporting, Digital Remedy provides a new standard in tracking, transparency, and results that will maximize your marketing efforts and optimize your 2023 ad budget.
Ready to turn these trends into actionable concepts for your 2023 media plan? Speak to a member of our team.
TV viewership has dramatically changed. With declining linear TV audiences, and an industry shifting its focus towards Over-The-Top (OTT) and Connected TV (CTV) streaming services, advertisers are reallocating budgets to dive into this growing platform. Not only are more people using CTV, but time spent with this medium is also increasing. There have never been more options for what to watch and how to watch it.
Non-pay TV viewers will soon outnumber pay TV viewers. By 2024, 123.8m people will view pay TV, versus 143.6m who will have cut the cord, instead streaming content and watching live TV on distributors like Hulu + Live TV and YouTube TV. These shifts in viewership are opening up different ways for advertisers to target and reach TV watchers.
In this blog, we’ll cover everything advertisers need to know about YouTube TV (if you’re a viewer looking for more info on YouTube TV, go here) and how to leverage YouTube TV ads through Digital Remedy as part of your OTT mix.
We’ve all heard of YouTube, but what is YouTube TV? First launched in April 2017, YouTube TV is a subscription streaming service—known to advertisers as a vMPVD (Virtual Multi-Platform Video Distributor)—that provides an alternative to traditional cable. Available nationwide, YouTube TV lets subscribers watch live TV from 100+ broadcast, cable, and regional sports networks (in English and Spanish), in addition to video-on-demand (VOD) shows, YouTube Originals, and trending YouTube videos. Subscribers can upgrade their viewing experience with premium networks, sports, Spanish, and 4K plus add-ons for an additional monthly cost.
As of July 2022, YouTube TV has more than 5m accounts — making it the U.S.’s biggest internet-based pay TV service. In addition, it’s the fifth-biggest U.S. pay-TV service (after Comcast Xfinity, Charter Spectrum, DirecTV, and Dish).
YouTube TV service currently does not have an ad-free version, so all subscribers see ads. YouTube TV advertising is a form of OTT (over-the-top) advertising. OTT advertising is delivered directly to viewers over the internet through streaming video services or devices. With YouTube TV, advertisers can tap into one of the most premium CTV inventories to reach target audiences at scale, with robust data, optimization, and transparent reporting.
Not everyone who watches YouTube on their TV is a subscriber of “YouTube TV.” The YouTube app is already baked into or available for free download across many Smart TVs and streaming devices. The YouTube app enables viewers to watch all their favorite content on the largest screen in their house at no cost, while “YouTube TV” requires a paid subscription.
YouTube TV currently supports two types of ads:
This platform’s most significant advantage over cable TV is its Artificial Intelligence, which recommends content depending on the user’s preferences. Through advanced targeting, users can easily be targeted by:
Topic targeting lets brands reach people interested in content related to their products and services, whether travel, food, music, or something else. Topic targeting applies to non-skippable in-stream ads, and bumper ads served on YouTube TV.
With YouTube TV, ads can show up in a few different places:
This allows ads to be placed in relevant slots for target consumers as they already engage with the YouTube environment.
YouTube TV has become a valuable channel for advertisers looking to connect with the right audience at the right time and boost awareness among new consumers. YouTube TV advertising:
For more information, check out our Why YouTube TV video.
With YouTube TV, Digital Remedy offers advertisers and agencies of all sizes the ability to play within the walled garden and get the most out of their streaming campaigns. To learn how to get started, speak to a team member today.
Performance marketing has grown in popularity over the last decade, as marketing budgets have been slashed to maximize return on investment. While brand awareness is important, many marketers are focused on driving (and measuring) bottom-funnel actions, such as website visits, in-store visits, and purchases. Improvements in measurement for once-considered upper-funnel media are coming fast and furious. These improvements show that lower-funnel media can have branding impacts, and upper-funnel media can have performance impacts.
In short, more measurable real-world results and more granular reporting for marketers. Performance TV allows marketers to deliver ads to target audiences, measure campaign performance, and attribute bottom-funnel results. Two main benefits of performance TV are the ability to:
Performance TV advertising is done through connected TV (CTV) devices that help to attribute and report on those campaigns. Performance CTV provides a unique opportunity for marketers to reach highly-engaged audiences.
CTV offers the high-impact, brand storytelling power of traditional TV plus the targeting, analytics, and interactivity of digital to provide a compelling environment for audiences to engage with messaging alongside premium content.
“Linear TV and CTV are converging; however, similar to the shifting holiday season, which is promoting earlier shopping each year, that doesn’t mean it has made what to buy, where to buy, and whether or not you have the best deal clear for media buyers (and consumers), which is the case for advanced TV.”
–Matt Sotebeer, Chief Strategy Officer, Digital Remedy
For brands looking for new ways to maximize their marketing efforts, CTV is the perfect channel.
“We’re seeing brands start to gear up for Black Friday and Cyber Monday and look toward new channels to leverage. CTV is definitely top-of-mind for these advertisers as long as their investment can be backed up by performance. This makes attribution and optimization on this channel more important than ever.”
– Ben Brenner, VP of Business Development & Strategy, Digital Remedy
CTV’s ability to merge the often-separated performance and brand marketing worlds—including its inherently addressable nature—is redefining the digital ad space and giving marketers a way to take their campaign measurement to the next level.
Finding the right performance CTV partner can make all the difference in optimizing your media strategy and maximizing ROAS in this fast-growing, highly-profitable market. While many ad tech vendors offer different solutions, not all of them have the full scope of resources to make the most of advertising on this medium. Digital Remedy offers first- and third-party data integrations, direct access to premium OTT publishers, real-time optimization, and granular, transparent bottom-funnel reporting through Flip, our performance OTT stack.
Digital Remedy provides comprehensive campaign performance reporting and data-driven capabilities to help advertisers and agencies connect with target audiences at the best time.With Flip, brands gain access to a sophisticated reporting dashboard to monitor their campaigns and real-time performance insights to optimize towards the KPIs that matter most. Flip provides a new standard in tracking, transparency, and results, including:
With these valuable insights, marketers can make more effective optimizations and investment decisions—to effectively grow their business and drive measurable campaign performance by leveraging the biggest screen in the home to deliver brand messaging.
Download the full report for full insights, including myths surrounding CTV. Interested in learning more? Watch our Digital Dish episode or speak to a member of our team.
As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences.
David Zapletal, Chief Operating Officer, was featured in The Drum discussing the benefits of connected TV (CTV) as a new media channel for DTC brands to improve campaign performance. Here’s a look at what he shared:
Many of the reasons why DTCs are increasingly upping their CTV investments are straightforward—even intuitive. DTCs, from already doing so much business digitally, have access to the first-party data that enables efficient CTV targeting.
CTV is high-quality media, with low levels of fraud relative to many other digital channels and with 100% viewable inventory. They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like. And they can target very specifically, allowing them all the benefits of consumers’ engagement with the TV screen without dealing with the cost of reaching all viewers of a program via linear. DTCs are seeing the value of developing compelling creative for CTV and shifting spend to maximize their budget.
CTV allows marketers to define outcomes and choose a sophisticated attribution model – a custom attribution window allows brands to define their conversion window, methodology (for example, first- and last-touch, and more advanced methods like linear and time decay), and KPIs. From there, they can optimize towards the interactions that drive performance – and effectively measure real-world actions that were driven by the campaign.
When making a push into CTV, DTC marketers need to consider the metrics and outcomes that are important to them and understand where and how to get insights on those metrics and outcomes. CTV offers exceptionally broad insights to help meet DTC marketers’ unique goals. Impressions and video completion rates (VCR) don’t tell the whole story of a campaign. Marketers need to track user actions throughout the entire marketing funnel. CTV advanced reporting measures valuable bottom-funnel actions, including site visits, online purchases, in-store visits, app downloads, and more – not just brand lift and awareness.
CTV isn’t simply the next emerging channel for DTC marketers to explore—it’s a powerful channel that can drive performance metrics where previously “tried and true” channels aren’t cutting it and can inform cross-platform campaign optimization.
Whether you’re a DTC marketer just getting started in the CTV/OTT space or looking to take your current campaigns to the next level, Digital Remedy is here to help. Speak to a member of our team to learn more.
Check out the full article on The Drum, and be sure to follow us on LinkedIn and Twitter for the latest Digital Remedy updates.
In July 2022, Digital Remedy was a gold sponsor at GROW NY, a two-day event at the Knockdown Center in Queens, NY which offered growth-focused talks, panels, and workshops for DTC, ecommerce, and retail brands. At the event, our SVP of Sales, TJ Sullivan, sat down with special guest Sophie Duncan, Senior Director of Performance at ByHeart, to discuss how growth-focused marketers can leverage performance CTV to increase their customer base and take online sales to the next level. Additionally, the team debuted the beta for our new self-service performance TV campaign management platform, Flip+.
If you want to see more, you can watch the entire discussion here!
Interested in learning how you can start driving (and tracking) bottom-line results? Schedule a custom demo to see our award-winning CTV performance platform in action today. Be sure to follow Digital Remedy on LinkedIn and Twitter for the latest company updates and upcoming events.