In today’s fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. With budgets to manage, a variety of client needs, and a sea of tech solutions to comb through, choosing the right tools and partners may seem like a […]
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In the fast-paced world of B2B marketing, the ability to consistently generate high-quality leads is more than just a goal—it’s a necessity. But B2B demand generation goes beyond simply filling the pipeline; it’s about creating meaningful, long-lasting connections with the right audience.
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In the fast-paced world of digital marketing, the landscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. With new platforms, consumer habits, and technologies emerging daily, it’s easy to fall into patterns that may hold your campaigns back-so easy that some marketers may not even […]
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With the significant growth in direct-to-consumer marketing (DTC), competition for consumer attention has never been greater. As more brands jump from traditional retail into the DTC space, it’s up to marketers to distinguish their products and advertising campaigns while navigating the nuances of a saturated market.
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Each passing year, consumer holiday shopping spend rises significantly, driven by increased demand for easy online purchases and personalized customer experiences. Taking advantage of high-conversion potential during high-traffic months like November and December will lead advertisers to invest significantly in reaching holiday shoppers.
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How Does Performance Marketing Work? In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Performance marketing focuses on transparent and true outcomes with measurable results, setting it apart from traditional advertising methods. Performance marketing works to leverage the power of measurement and insights across multi-channel campaigns […]
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In the arena where traditional broadcasters like NBC and CBS stand toe-to-toe with streaming giants like Prime Video and Hulu, the advertising playbook is largely being rewritten. A new age of television and media consumption has begun — one where linear and streaming platforms coexist, compete, and create new possibilities for brands across the globe. […]
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As the direct-to-consumer (DTC) space becomes increasingly competitive, marketers are under constant pressure to understand campaign performance and prove the value of their efforts. Now accountable for driving outcomes through their campaigns rather than building general awareness among consumers, many brands are rethinking their media mix—exploring new channels that can effectively deliver on their campaign […]
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Are you looking for the next frontier in performance marketing? Now you can drive sales, subscriptions, and leads with CTV advertising and access a full analytics suite through Digital Remedy. If you’re a marketer, you’re probably juggling a million tasks, and learning how to use a complicated tool isn’t one of them. Our performance CTV […]
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A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. Whether you’re just making the jump to CTV or looking to improve your overall campaign performance, a new year on the books marks new ways of winning over your audience. The Flock to CTV/OTT Advertising in the New Year […]
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