In the arena where traditional broadcasters like NBC and CBS stand toe-to-toe with streaming giants like Prime Video and Hulu, the advertising playbook is largely being rewritten. A new age of television and media consumption has begun — one where linear and streaming platforms coexist, compete, and create new possibilities for brands across the globe. […]
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As the direct-to-consumer (DTC) space becomes increasingly competitive, marketers are under constant pressure to understand campaign performance and prove the value of their efforts. Now accountable for driving outcomes through their campaigns rather than building general awareness among consumers, many brands are rethinking their media mix—exploring new channels that can effectively deliver on their campaign […]
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Are you looking for the next frontier in performance marketing? Now you can drive sales, subscriptions, and leads with CTV advertising and access a full analytics suite through Digital Remedy. If you’re a marketer, you’re probably juggling a million tasks, and learning how to use a complicated tool isn’t one of them. Our performance CTV […]
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A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. Whether you’re just making the jump to CTV or looking to improve your overall campaign performance, a new year on the books marks new ways of winning over your audience. The Flock to CTV/OTT Advertising in the New Year […]
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A Look Back The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. With the ever-changing nature of the industry, it’s important to remain one step ahead. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down […]
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Evolution of TV Consumption TV viewership has dramatically changed. With declining linear TV audiences, and an industry shifting its focus towards Over-The-Top (OTT) and Connected TV (CTV) streaming services, advertisers are reallocating budgets to dive into this growing platform. Not only are more people using CTV, but time spent with this medium is also increasing. There […]
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The Balancing Act: Awareness vs. Performance Marketing Performance marketing has grown in popularity over the last decade, as marketing budgets have been slashed to maximize return on investment. While brand awareness is important, many marketers are focused on driving (and measuring) bottom-funnel actions, such as website visits, in-store visits, and purchases. Improvements in measurement for […]
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As the weather gets colder, holiday digital marketing campaigns are just heating up. For digital marketers and the businesses they serve, the holiday season is the most profitable time of year. According to RIS news, annual holiday retail sales will increase between 4% and 6% during the 2022 holiday season, with sales projected to total […]
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CTV viewership has exploded. To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital channels. However, as ad strategies continue to become more CTV-reliant, brands need greater clarity […]
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In July 2022, Digital Remedy was a gold sponsor at GROW NY, a two-day event at the Knockdown Center in Queens, NY which offered growth-focused talks, panels, and workshops for DTC, ecommerce, and retail brands. At the event, our SVP of Sales, TJ Sullivan, sat down with special guest Sophie Duncan, Senior Director of Performance at ByHeart, to discuss how […]
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