Brittany Paril

layers-logo

A Digital Marketer’s Guide to Performance TV

By Brittany Paril / November 23, 2022

The Balancing Act: Awareness vs. Performance Marketing Performance marketing has grown in popularity over the last decade, as marketing budgets have been slashed to maximize return on investment. While brand awareness is important, many marketers are focused on driving (and measuring) bottom-funnel actions, such as website visits, in-store visits, and purchases. Improvements in measurement for […]

Read More

A Digital Marketer’s Guide to Holiday Shopping

By Brittany Paril / November 1, 2022

As the weather gets colder, holiday digital marketing campaigns are just heating up. For digital marketers and the businesses they serve, the holiday season is the most profitable time of year. According to RIS news, annual holiday retail sales will increase between 4% and 6% during the 2022 holiday season, with sales projected to total […]

Read More

Bringing CTV Performance & Attribution to E-commerce and Retail Advertisers

By Brittany Paril / October 6, 2022

CTV viewership has exploded. To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital channels. However, as ad strategies continue to become more CTV-reliant, brands need greater clarity […]

Read More

Digital Remedy Attends GROW NY

By Brittany Paril / August 18, 2022

In July 2022, Digital Remedy was a gold sponsor at GROW NY, a two-day event at the Knockdown Center in Queens, NY which offered growth-focused talks, panels, and workshops for DTC, ecommerce, and retail brands. At the event, our SVP of Sales, TJ Sullivan, sat down with special guest Sophie Duncan, Senior Director of Performance at ByHeart, to discuss how […]

Read More

OTT Benchmarks: 5 Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

By Brittany Paril / April 29, 2022

The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and without the right digital attribution, it can be tough to prove success and maximize return on ad […]

Read More

Webinar Recap: Leveraging Streaming Platform Advertising to Maximize Revenue

By Brittany Paril / January 28, 2022

Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging OTT advertising to reach and resonate with key consumers.  Our own Ben Brenner, VP of Business Development & Strategy, and TJ Sullivan, EVP of Sales, were joined by Blue Apron’s VP of Growth, Kar Paramasivam to discuss how direct-to-consumer […]

Read More

Upcoming Webinar: Leveraging Streaming Platform Advertising to Maximize Revenue

By Brittany Paril / January 7, 2022

2022 is officially here, and exploring new media channels is becoming increasingly important for direct-to-consumer (DTC) and subscription-based marketers looking to grow their customer base and boost sales in today’s increasingly competitive retail space. With many brands experiencing diminishing returns on ad spend on search and social and consumer spending expected to rise, now is […]

Read More

2022 Digital Advertising Predictions

By Brittany Paril / December 30, 2021

Key Takeaways         CTV/OTT Will Continue To Lead The Digital Ad Space As marketers continue to see diminishing returns on search and social, and a shifting privacy landscape within the duopoly (Facebook and Google) forces changes in media spend, growth marketers have begun turning to connected TV (CTV), not for branding, but […]

Read More

5 Marketing Tactics to Improve Brand Performance

By Brittany Paril / December 28, 2021

No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This notion is why branding is adamantly used in the business world. Its ability to frequently benefit organizations is why 57% of U.S. companies view strengthening their brand as a leading business objective. To ensure branding efforts are […]

Read More

Webinar Recap: To Last Touch & Beyond: Measuring Performance CTV

By Brittany Paril / December 16, 2021

Digital Remedy recently hosted a Tech-Talk webinar “To Last Touch & Beyond: Measuring Performance CTV” through eMarketer, explaining why marketers should move beyond last-touch attribution methodology, focusing instead on more nuanced ways to drive bottom-line results via OTT/CTV—and why working with an experienced media partner is crucial in today’s complex ad space. If you missed […]

Read More