What’s Going On? Changing Shopping Behavior This year, amid a U.S. presidential election and global pandemic, we’re entering the most unusual holiday season any of us have experienced before. With the pandemic serving as an accelerant to online purchasing, and operations and fulfillment in many sectors already stretched as a result, sellers are bracing for […]
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What’s Going On? Most of us would never have thought that the Twilight Zone could seem so relatable. Until this year. The year 2020 will go down in history for a number of reasons. The coronavirus pandemic is affecting more than just the health of people across the world. It’s affecting their daily routines, preferences, […]
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What’s Going On? As the world continues to experience the unprecedented micro- and macro-effects of the coronavirus outbreak, advertisers are hard at work reevaluating marketing strategies given the rapid shift that has occurred in the daily lives of consumers and businesses. While it may seem easy to reach audiences considering a majority of the U.S. […]
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With much of the world’s population under stay-at-home orders for months, the quick-service restaurant (QSR) industry has faced unprecedented challenges, including dramatic declines in sales, full pivots to off-premises-only operations, in addition to store closures and nationwide layoffs. Historically, recessions have benefitted QSR chains like McDonald’s and Burger King, which typically see higher sales when […]
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COVID-19 has undoubtedly altered the world as we know it. Every industry is being affected, with the advertising space experiencing its own whirlwind of changes and hurdles to overcome. While there is no official playbook for brands to follow, we’ve put together some best practices for creating, maintaining, and growing lasting relationships with your consumers […]
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(Whirl)Wind of Change Many of us are still trying to grasp the severity of the current coronavirus pandemic, which has not only uprooted the daily lives of consumers but also the way business is conducted across the world. While every industry is being affected, the advertising space has been dealing with a whirlwind of swift, […]
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In The Event of Mass Cancellation, Please Brace For Impact. Traditional event marketing as we know it is gone; a direct result of the global COVID-19 pandemic. The on-going effects of this outbreak are disrupting nearly every industry. Fear of spreading the disease further has resulted in the cancellation or postponement of all public gatherings […]
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Boy, has 2020 been a year – and it’s only March. Many of us are still trying to wrap our heads around everything that has been going on in current events lately. Recently, the most talked about topic is the global coronavirus pandemic that is having a cascading effect across nearly all industries, the digital […]
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Panicked headlines have circulated among the nation’s most notable news outlets, all concerning long-running brick-and-mortar retail stores closing their doors for the last time. As continuous chants claiming “the end is nigh” ring through the industry, a stigma has been applied to owning or starting a retail branch in this decade. The truth is, as […]
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Kiersten Toye, Marketing Content Writer at Digital Remedy, lent her insight to MarTech Advisor on the importance of media execution, and why collaborating with a trusted source in the industry can solidify the success of an advertising strategy. While a media plan can help advertisers build out the messaging that they want their campaign to address, […]
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