In recent years, market interest has gradually shifted towards direct-to-consumer (DTC) brands. Stay-at-home orders and declines in in-store shopping caused by the pandemic significantly accelerating these shifts. Operating relatively few retail stores and already having an active online presence, many DTC brands were uniquely positioned to weather disruptions caused by the cross-industry impact of COVID-19. […]
Read More
From supply chains to in-store shopping, the 2020 holiday season is going to be drastically different compared to previous years. The holiday season is a critical period for many retailers and brands. Though online shopping has been growing for a while, it has been significantly accelerated by the pandemic. An increased focus on health and […]
Read More
What’s Going On? Changing Shopping Behavior This year, amid a U.S. presidential election and global pandemic, we’re entering the most unusual holiday season any of us have experienced before. With the pandemic serving as an accelerant to online purchasing, and operations and fulfillment in many sectors already stretched as a result, sellers are bracing for […]
Read More
What’s Going On? Most of us would never have thought that the Twilight Zone could seem so relatable. Until this year. The year 2020 will go down in history for a number of reasons. The coronavirus pandemic is affecting more than just the health of people across the world. It’s affecting their daily routines, preferences, […]
Read More
What’s Going On? As the world continues to experience the unprecedented micro- and macro-effects of the coronavirus outbreak, advertisers are hard at work reevaluating marketing strategies given the rapid shift that has occurred in the daily lives of consumers and businesses. While it may seem easy to reach audiences considering a majority of the U.S. […]
Read More
With much of the world’s population under stay-at-home orders for months, the quick-service restaurant (QSR) industry has faced unprecedented challenges, including dramatic declines in sales, full pivots to off-premises-only operations, in addition to store closures and nationwide layoffs. Historically, recessions have benefitted QSR chains like McDonald’s and Burger King, which typically see higher sales when […]
Read More
COVID-19 has undoubtedly altered the world as we know it. Every industry is being affected, with the advertising space experiencing its own whirlwind of changes and hurdles to overcome. While there is no official playbook for brands to follow, we’ve put together some best practices for creating, maintaining, and growing lasting relationships with your consumers […]
Read More
(Whirl)Wind of Change Many of us are still trying to grasp the severity of the current coronavirus pandemic, which has not only uprooted the daily lives of consumers but also the way business is conducted across the world. While every industry is being affected, the advertising space has been dealing with a whirlwind of swift, […]
Read More
In The Event of Mass Cancellation, Please Brace For Impact. Traditional event marketing as we know it is gone; a direct result of the global COVID-19 pandemic. The on-going effects of this outbreak are disrupting nearly every industry. Fear of spreading the disease further has resulted in the cancellation or postponement of all public gatherings […]
Read More
Boy, has 2020 been a year – and it’s only March. Many of us are still trying to wrap our heads around everything that has been going on in current events lately. Recently, the most talked about topic is the global coronavirus pandemic that is having a cascading effect across nearly all industries, the digital […]
Read More
