Multicultural marketing is no longer a niche business. The population is experiencing a demographic shift which will result in the U.S. becoming “minority white” by 2045. When it comes to advertising though, the multicultural population is often overlooked and misrepresented. Brands that ignore these segments risk losing a significant amount of market share. This continuously-growing […]
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Digital media history has been made! U.S. internet advertising revenue totaled $107.5b for the full year of 2018. This result officially marks the first time a full year revenue earned over $100b, according to the 2018 IAB/PwC Internet Advertising Revenue Report. These monumental earnings also show a 21.8% increase over the 2017 full year revenue. […]
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