Panicked headlines have circulated among the nation’s most notable news outlets, all concerning long-running brick-and-mortar retail stores closing their doors for the last time. As continuous chants claiming “the end is nigh” ring through the industry, a stigma has been applied to owning or starting a retail branch in this decade. The truth is, as […]
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Kiersten Toye, Marketing Content Writer at Digital Remedy, lent her insight to MarTech Advisor on the importance of media execution, and why collaborating with a trusted source in the industry can solidify the success of an advertising strategy. While a media plan can help advertisers build out the messaging that they want their campaign to address, […]
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Multicultural marketing is no longer a niche business. The population is experiencing a demographic shift which will result in the U.S. becoming “minority white” by 2045. When it comes to advertising though, the multicultural population is often overlooked and misrepresented. Brands that ignore these segments risk losing a significant amount of market share. This continuously-growing […]
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Digital media history has been made! U.S. internet advertising revenue totaled $107.5b for the full year of 2018. This result officially marks the first time a full year revenue earned over $100b, according to the 2018 IAB/PwC Internet Advertising Revenue Report. These monumental earnings also show a 21.8% increase over the 2017 full year revenue. […]
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