In 2022, holiday retail sales are predicted to increase by 4%-6%. Holiday spenders are looking to capitalize on early deals to avoid the last-minute rush. Rising inflation, combined with a plethora of economic, inventory, and supply chain challenges, will shape consumer behavior. Consumers have different expectations of retailers, with affordability and product availability being top […]
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2022 midterm election ad spending is projected to exceed 2020 Presidential campaign (the previous record cycle) numbers. While this is rare, it directly reflects the tension that has been building this political season. As media consumption habits shift, so have political ad formats. While TV will continue to dominate, the rapidly-growing CTV segment is projected […]
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As the second biggest retail holiday, back-to-school requires strategic planning from consumers, retailers, and advertisers. This year has brought changes in buying behavior, leading advertisers and retailers to adapt and evolve promotions to keep up with shifting consumer preferences and remain profitable. Though the back-to-school season is in full swing, advertisers can still connect with […]
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Television has evolved into a multi-platform market consisting of linear TV, digital streaming, and a vast array of on-demand offerings across a fragmented media ecosystem. Consumers are watching TV across more devices, apps, and publishers than ever before, meaning the way audiences consume TV content has changed dramatically—and so must the way advertisers consider media […]
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The Rise of Digital Audio Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Combining the best of digital and radio, streaming audio provides innovative ways for advertisers to deliver messaging to […]
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