


A Digital Marketer’s Guide to Performance TV
The Balancing Act: Awareness vs. Performance Marketing Performance marketing has grown in popularity over the last decade, as marketing budgets have been slashed to maximize return on investment. While brand awareness is important, many marketers are focused on...
CTV will be the Savior for DTC Brands in 2023
As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and...
2022 Holiday Shopping Trends & Insights
In 2022, holiday retail sales are predicted to increase by 4%-6%. Holiday spenders are looking to capitalize on early deals to avoid the last-minute rush. Rising inflation, combined with a plethora of economic, inventory, and supply chain challenges, will shape...
Jess Cortapasso Named Cynopsis Top Women in Media Honoree
We are proud to announce that Jessica Cortapasso has been named a 2022 Top Women in Media Honoree in the “Industry Leaders” category! The Top Women in Media Awards recognize, celebrate,and bring together the women who are innovators and risk-takers—making...
Bringing CTV Performance & Attribution to E-commerce and Retail Advertisers
CTV viewership has exploded. To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital...
Marketers Are Outgrowing Video Completion Rate. Here’s Why.
Katie Cladis, VP of Product was featured in AdExchanger discussing why marketers are outgrowing VCR. For years, video completion rate (VCR) has been a top metric for digital marketers. The metric held media accountable for delivering impressions that brought value to...
Political Advertising Insights: 2022 Midterm Elections
2022 midterm election ad spending is projected to exceed 2020 Presidential campaign (the previous record cycle) numbers. While this is rare, it directly reflects the tension that has been building this political season. As media consumption habits shift, so have...
2022 Back-to-School Trends & Insights
As the second biggest retail holiday, back-to-school requires strategic planning from consumers, retailers, and advertisers. This year has brought changes in buying behavior, leading advertisers and retailers to adapt and evolve promotions to keep up with shifting...
Digital Remedy Attends GROW NY
In July 2022, Digital Remedy was a gold sponsor at GROW NY, a two-day event at the Knockdown Center in Queens, NY which offered growth-focused talks, panels, and workshops for DTC, ecommerce, and retail brands. At the event, our SVP of Sales, TJ Sullivan, sat down...
6 Questions Brands Should Ask When Evaluating Performance CTV Providers
A confluence of factors is driving a boom in the OTT/CTV advertising space. With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is...
How Small and Startup Brands Can Leverage OTT/CTV to Drive Sales
Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup...
Matt Sotebeer Joins Digital Remedy as Chief Strategy Officer
Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and...
The Convergence of Linear and Digital TV Advertising
Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences...
The Undeniable Opportunity of Digital Audio Advertising
The Rise of Digital Audio Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Combining the best of...