Today, Digital Remedy announced that Jessica Cortapasso has been promoted to SVP, People.
With more than fifteen years of experience in human capital management, Jessica joined Digital Remedy in 2013 while simultaneously acquiring her Masters’s Degree in Human Resources Management and Development from New York University. Through her time at the organization, Jessica has steered the corporate culture through significant events including rebrands and acquisitions, while developing and implementing a set of Core Values that shape the daily practices of Digital Remedy.
In her role as SVP, People, Jessica will continue to navigate Digital Remedy through the COVID-19 pandemic, focusing on building employee engagement and fostering a culture of trust across teams as employees continue to work remotely. This includes an increased emphasis on employee mental and physical health, and the development of a sustainable Diversity, Equity, and Inclusion program that has seen substantial growth over the course of the past two years.
“I am excited to step into this role during such a fundamental period of time for Digital Remedy. This position gives me a platform to maintain the momentum of our company culture far beyond the traditional four walls of our office, and support and engage with our employees in new and exciting ways as the organization continues to grow.”
– Jessica Cortapasso, SVP, People
You can read the full press release here. For the latest Digital Remedy updates, be sure to follow us on LinkedIn and Twitter.
Today, Digital Remedy announced that Tony Pascal has been promoted to SVP, Product & Technology and will be joining the company’s Leadership Team.
With over two decades of experience in the design, product, and technology space, Tony joined Digital Remedy as a graphic designer in 2007. His responsibilities quickly evolved, landing him in leadership roles across multiple disciplines including creative direction, analytics, monetization optimization, and platform development. He continued to grow with the organization over the last fourteen years into his most recent position, where he oversaw all design, development, and execution of Digital Remedy products and platforms.
In his new role as SVP, Product & Technology, Tony will lead product and technology development for the company, helping to build the connective tissue across all internal and client-facing technology initiatives by unifying the teams and processes that power the data-driven solutions that Digital Remedy offers to marketers.
“I am thrilled to be stepping into this position during such an exciting period of time for Digital Remedy. This new role gives me an opportunity to unify our technology from a product and data standpoint, and redefine our processes for product and feature releases moving forward.”
– Tony Pascal, SVP, Product & Technology
You can take a look at the full press release here, and follow along with us on LinkedIn and Twitter for more Digital Remedy updates.
Digital Remedy is excited to announce that David Zapletal has been named Chief Operating Officer. In this new role, Zapletal will realign and connect internal resources in order to steer the company’s swift product innovation and execution to better serve client needs.
“I’ve always been deeply committed to helping our clients meet new challenges head-on, and this new role gives me an opportunity to embed that customer focus throughout every aspect and touchpoint of our organization. I’m incredibly excited to continue pushing the envelope on our product development and client services.” – David Zapletal
A 15-year Digital Remedy veteran, Zapletal most recently served as Chief Innovation & Media Officer for over a year after initially joining the company as EVP of Media Buying and Optimization. In his most recent role, Zapletal’s expertise and influence has been crucial to the development of the groundbreaking AdReady+ and Flip solutions, not only in leading the cross-functional and distributed teams but also bringing his personal experience in media operations to the table, along with his deep understanding of the customers’ needs and pain points.
Click here to check out the full release, and be sure to follow Digital Remedy on LinkedIn and Twitter for more updates.
Remediers,
I have spent the last week doing a lot of educating, soul searching, and contemplating the issue of Racism in America. Specifically, I have spent a lot of time reading, discussing, and pondering the concepts in White Fragility by Robin DiAngelo. I learned so many things, but my greatest takeaways are:
Since having these takeaways and so many more, I am going to embark on the following:
I will not stand for Racism or any injustice in this world nor in this organization. Although I know it exists, and some white people proliferate its existence. My goal is to invoke as much change and healing as humanly possible.
While this is only the beginning of our journey, it is nowhere near the end. Speaking up is and will always be tough; but I need my Remediers to be brave, open, and receptive to change the system. I as your CEO and leader want us to be part of the solution and not part of the problem. This will take time, energy, and focus, but even if we affect the smallest amount of change, the world will improve.
Please constantly work with me and the Leadership Team, to help us build a company and culture that creates real change. Not only in our industry, but in our world. Creating a better tomorrow for all who inhabit it. Even those who don’t understand these ideas…yet. #BLM #BlackLivesMatter #WeSeeYou #WeHearYou #WeStandWithYou
-Mike Seiman, CEO & Founder
This week, Digital Remedy celebrates its 20th Anniversary. I want to thank each and every person who helped us secure our position in the ad tech space—without our people and partners like you, Digital Remedy would not be the industry leader we are today.
As we look ahead to the next 20 years, we recognize that we must continue to swerve with the industry in order to stay ahead of the inevitable changes still to come. With 2020 now in full swing, Digital Remedy is already working hard to stay on top of our game. From shifting data privacy regulations and an upcoming historic presidential election to the continued climb of OTT popularity, we are prepared to give our partners the support, insight, and tactics needed to succeed in the digital landscape.
With the new year also comes new goals for Digital Remedy, and we have a lot in store for the year ahead. First, we will continue our progress on corporate social responsibility, starting with integrating sustainable practices into everyday operations in an effort to foster a healthy, happy community. Already this year, we’ve kicked off a new, company-wide recycling and green initiative—our team is excited to continue this momentum and find new ways to bring Digital Remedy into the new, greener world.
Above all else, our aim this year—and every year—is to continue providing the market with the best products and services the industry has to offer to help achieve and exceed any digital goal. Thank you to our partners, clients, and team members for an amazing two decades.
We can’t wait to see what’s next. Cheers to the next 20 years,
Mike Seiman
Founder, CEO
Digital Remedy is proud to be the home of many Australians over the years. With Australia currently in the grips of a catastrophic nationwide bushfire emergency, our Harmony Team, with the help of our resident-Aussies, hosted a series of events to raise funds to help support the bushfire recovery efforts that their families and friends are confronting back home.
Over the past few weeks, Remediers far and wide rallied together to benefit a few amazing organizations who are working tirelessly to protect the people, wildlife, and firefighters of Australia during this devastating time. Take a look back at the events below:
With dual events hosted in both NYC and New Orleans, our “Brews For the ‘Roos” Happy Hours invited Remediers, friends, families, and everyone in between to come and enjoy a few drinks for a good cause. Hosted by Home Base Bistro in New York, and Miel Brewery and Taphouse in NOLA, a portion of each night’s proceeds went directly to the WWF Australian Bushfire Relief Fund. Both events ended up being a huge success, with roughly 100 participants, and endless amounts of fun.
To continue the momentum, we celebrated Australia Day by hosting a series of internal events and activities to fully immerse ourselves in the Australian culture. Participants were asked to make a donation towards Australian relief efforts to join in on the festivities which included a full buffet of traditional Australian treats, a Vegemite eating contest, Australian slang quizzes, and much more. Classic Australian eats like sausage rolls, Tim Tams, Anzac cookies, and even Fosters beer, were provided to keep everyone’s minds sharp through a round of Australian-themed trivia to close out the evening.
Finally, to leverage everyone’s love of the annual excitement surrounding the Super Bowl, we harnessed that and used it for a good cause through a classic grid where people could purchase boxes to enter a pool for a chance to win throughout the game. Instead of the winners taking home all of the prize money, half of the proceeds from this year’s pool were donated towards our Australian relief efforts.
In total, Digital Remedy and the Harmony Team were able to raise an astonishing $3,000 for Australian Bushfire relief. This marks our largest fundraising initiative to date, and we were extremely proud to not only help those directly affected in Australia but to also support the Aussies who call Digital Remedy “home.”
With the money raised, we were able to benefit a number of different causes:
To learn more about the Harmony Team, and stay up to date on all things Digital Remedy, follow us on Twitter, LinkedIn, or Instagram.
On the heels of a stellar 2019, Digital Remedy is forging ahead into its 20th year–an unprecedented milestone in an industry where providers and platforms come and go quickly–with strong momentum and new leadership.
As part of our growth strategy, Digital Remedy is pleased to welcome two new members to our Board of Directors, expanding our breadth of expertise to stay ahead of the ever-changing industry.
We are excited about the wealth of experience and insight that the new additions to our leadership will bring to the organization, and eager to see what the rest of 2020 has in store for Digital Remedy.
To learn more about the team and stay updated on all-things Digital Remedy, follow us on LinkedIn, and Twitter.
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Digital Remedy is proud to be the home of many Australian ex-pats over the years. With Australia in the grips of a catastrophic nationwide bushfire emergency, our Harmony Team, with the help of our resident-Aussies, planned a series of events to raise funds to help support the bushfire recovery efforts that their loved ones are facing back home.
Over the past few weeks, Remediers far and wide rallied together to benefit a few amazing organizations who are working tirelessly to protect the people, wildlife, and firefighters of Australia in this devastating time. Take a look back at the events below:
Brews for the ‘Roos
With dual events hosted in both NYC and New Orleans, our “Brews For the ‘Roos” Happy Hours invited Remediers, friends, families, and everyone in between to come and enjoy a few drinks for a good cause. Hosted by Home Base Bistro in New York, and Miel Brewery and Taphouse in NOLA, a portion of each night’s proceeds went directly to the WWF Australian Bushfire Relief Fund. Both events ended up being a huge success, with roughly 100 participants, and endless amounts of fun.
Australia Day Trivia Night
To continue the momentum, we celebrated Australia Day by hosting a series of internal events and activities to fully immerse ourselves in the Australian culture. Participants were asked to make a donation towards Australian relief efforts to join in on the festivities which included a full buffet of traditional Australian treats, a Vegemite eating contest, Australian slang quizzes, and much more. Classic Australian eats like sausage rolls, Tim Tams, Anzac cookies, and even Fosters beer, were provided to keep everyone’s minds sharp through a round of Australian-themed trivia to close out the evening.
Super Bowl Boxes
Finally, to leverage everyone’s love of the annual excitement surrounding the Super Bowl, we harnessed that and used it for a good cause through a classic grid where people could purchase boxes to enter a pool for a chance to win throughout the game. Instead of the winners taking home all of the prize money, half of the proceeds from this year’s pool were donated towards our Australian relief efforts.
In total, Digital Remedy and the Harmony Team were able to raise an astonishing $3,000 for Australian Bushfire relief. This marks our largest fundraising initiative to date, and we were extremely proud to not only help those directly affected in Australia but to also support the Aussies who call Digital Remedy “home.”
With the money raised, we were able to benefit a number of different causes:
To learn more about the Harmony Team, and stay up to date on all things Digital Remedy, follow us on Twitter, LinkedIn, or Instagram.
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The second half of the year is always a crazy time, but that did not stop Harmony – our social responsibility team – from continuing their commitment to fostering a caring community. The team has grown tremendously this year, allowing Harmony to increase participation and impact across all three of our U.S. offices through a variety of first-time events, like our Holiday Children’s Carnival, and even annual classics like our Mental Health Week, Toys for Tots Toy Drive, and more.
Check out below to learn more about the awesome events and initiatives that Harmony has accomplished to close out an amazing year!
Yappy Hour & NOLA on Tap
Animals have always held a special place in the hearts of many Remedier’s, and this September, we were able to give back to local animal shelters through two unique events. In NOLA, the team took time out of their weekend to participate in NOLA on Tap, the largest beer festival in Louisiana that happens every year, where all proceeds benefit the Louisiana SPCA. Digital Remedy helped serve drinks to fest-goers in order to raise as much money as possible for the nonprofit organization which uses the funds to help eliminate animal suffering all across the state. This event not only gave our NOLA team the chance to give back to a cause they all care about, but it was also the perfect excuse to hang out with some furry friends outside of the office.
That same week, our NYC team headed downtown to Animal Haven, a local no-kill animal shelter, where they worked side by side with staff to help clean the shelter and care for the animals. Remediers cleaned cages, prepped meals, bathed puppies, walked dogs, organized inventory, and did everything and anything to help the Animal Haven team. To close out the day, the team got to relax and have a “Yappy Hour” with pizza and drinks while playing with a few adoptable (and obviously adorable) dogs from the shelter.
Mental Health Week
In honor of World Mental Health Day on October 10th, Harmony hosted our Second Annual Mental Health Week. Full of programs and events, Mental Health Week is designed to encourage Remediers to learn about the ways in which you can improve and maintain your mental health in the workplace. This year, each day focused on a different topic that contributes to positive mental health. Our topics this year were: Healthy Space, Healthy Spirit, Healthy Mind, Healthy Heart, and Healthy Body. Daily communications were sent out each morning containing a schedule of the day’s activities, along with educational facts on mental health and helpful resources on getting help, helping others, or just starting a conversation.
Though every activity was able to gain a great amount of participation in all three of our offices we, of course, had a few fan favorites. Kicking the week off on the right foot, we created healthier spaces by planting succulents that could then be kept and maintained right on our desks. Knowing that plants can help reduce stress, boost productivity, and increase creativity, everyone was happy to come together and pick their favorite succulent to care for for the rest of the year. On our healthy heart day, our NYC office was thrilled to once again be visited by our favorite pups from New York Therapy Animals. Everyone interested was given the opportunity to take a break from their workday and come sit with, pet, play with, and even hug their new furry friends, all while enjoying the therapeutic effects of a dog’s presence. Our final office favorite for the second year in a row was our Sunshine Notes. A week-long event, sunshine notes gave our employees the opportunity to share positive notes of appreciation and gratitude for their teammates. On Friday, everyone received their own bag of sunshine notes containing all the messages made especially for them.
Our second year with Mental Health Week not only gained greater engagement from our employees, but also received recognition from Crain’s New York as a finalist for their “Best Idea” initiative at this year’s Best Places to Work luncheon!
Toys for Tots & Jacket Drive
Digital Remedy continued some holiday traditions this year by holding our annual Toys for Tots Toy Drive and Winter Coat Drive in both our NOLA and NYC offices. Our Toys for Tots Drive was able to collect over 50 new and unwrapped toys before the holiday break that were donated to children in time for the holiday season.
Our NYC office will once again be working throughout the rest of winter into the new year to collect as many winter coats for One Warm Coat, an organization that collects gently-worn winter gear and donates it to local groups and individuals in need. Meanwhile, NOLA will be working hard to support Project Lazarus, an amazing organization giving support to those affected by HIV/AIDS in the New Orleans community, with winter gear as well. So far, participation has been overwhelming, and we are excited to see just how much we can do for these two great organizations.
Lucky Forks Holiday Carnival
To close out the year in NYC, members of our Harmony Team was able to experience something new as we headed to the Lower East Side for a Holiday Carnival hosted by Lucky Forks’ Give Me Five in partnership with Knock Knock Give a Sock, aiming to bring together two communities in order to spread holiday cheer. With the help of 23 companies from the New York City area, over 150 homeless children and their families were treated to an afternoon of fun, food, and holiday spirit.
Hopping, slipping, and sliding our way to the finish line, our team ran the Jingle Bell Race carnival booth. A holiday-themed potato sack race, kids and parents were encouraged to race in an attempt to be the first person to ring the bells at the finish line. Although winners got bragging rights, all children received a Digital Remedy Flying Elf as a prize for participating. Several hours, 150 flying elves, and a great workout later, our Harmony Team left the event truly feeling the holiday spirit and looking forward to more great events like this in the new year. Check out a full recap from the Lucky Forks Team here.
NOLA Steps Up Again!
Our NOLA Team also worked hard to spread some cheer this holiday season, stepping up big time to make sure that more people are able to have a joyful holiday. The magic started in November when the team decided to donate their annual Thanksgiving office lunch to their local Covenant House, a non-profit that dedicates time to provide housing and support services for homeless youth. They then took this time to throw their own potluck where Remediers were encouraged to bring in their own dishes to share their personal Thanksgiving traditions.
On the week before Christmas, the Harmony Team was able to unite the entire office once again to create one-of-a-kind, beautiful, festive, and fun holiday cards for their local St. Margaret’s Nursing Home. Hand-delivered the next day, the team was able to create over 60 cards to help brighten the spirits of those who are unable to spend the holidays with their loved ones.
As we close out the year, our Harmony Team is excited to continue our work and create an even larger and more caring community in 2020. Keep an eye out for more updates to come!
In honor of World Mental Health Day on October 10th, Digital Remedy celebrated last week with our Second Annual Mental Health Week. Full of activities, events, and programs, Mental Health Week is designed to encourage Remediers to learn more about the ways in which you can improve and maintain your mental health in the workplace.
This year, we took each day to focus on a different aspect of mental health, aiming to provide a well-rounded experience and a healthy and happy environment for all of our employees across our U.S. offices. Team members received daily schedules of activities, along with facts and additional resources in order to debunk any myths, and destigmatize the conversation surrounding mental health.
Monday: Health Space
Monday’s focus was all about creating a healthy and happy workspace by cleaning up and beautifying your space. After employees sanitized their desks and did a little “fall cleaning,” they had the opportunity to print out pictures, plant a succulent, or decorate their desks in a way that would make them most comfortable and happy throughout the day.
Tuesday: Healthy Spirit
Day 2 focused on boosting creativity and decompressing. Adult coloring books were available in the office to give people a moment to rest and let their creativity loose. Completed coloring pages were then displayed in the office for all to admire. The day was wrapped up with a little arts-and-crafts project that allowed everyone to customize an aromatherapy clay stress-ball for themselves.
Wednesday: Healthy Mind
Wednesday was all about stretching out those mental muscles. Puzzles were available in every office as teams worked together to complete them. We are proud to say, mission accomplished! After work, all three U.S. offices came together for some friendly competition over a live-streamed trivia night.
Thursday: Healthy Heart
Day 4 started with some nutritious (and delicious!) smoothies and then the NYC office was then visited our lovable and huggable therapy dog friends from New York Therapy Animals, while our Denver team enjoyed an opportunity to bring their dogs to work. Meanwhile, NOLA used the evening to learn more about the positive heart benefits of red wine with a customized wine tasting.
Friday: Healthy Body
To round up our week, flu shots were administered in the NYC office, while NOLA and Denver prepped for the season with some emergency flu kits with all the essentials. Sunshine Notes that team members wrote to acknowledge their gratitude and appreciation for each other were distributed. Finally, to send people off for the weekend feeling zen and balanced, after-work yoga and meditation classes were available.
With the wrap of our Second Annual Mental Health Week, we were thrilled to see team members from each and every Digital Remedy office get involved, and we are excited to start implementing some of these activities into our daily offerings based on some of the feedback we have received. As we continue through the final quarter of 2019 and into the new year ahead, the success of Mental Health Week has motivated Digital Remedy to increase our focus on mental health, and continue to foster a healthy and balanced workplace for our employees.
To learn more about the Digital Remedy team click here, and feel free to stay updated on all of our office adventures by following us on Instagram, Twitter, or LinkedIn.
