At Digital Remedy, a performance marketing partner for all brands and agencies, we are committed to bettering our services to provide better solutions for our clients. Today, we announce a license agreement with Inscape, which enables clients to access ACR data from 22+ million Smart TVs. We prioritize making TV data work smarter and faster for marketers and advertisers in all industries. This partnership advances our existing clients of advertisers to converge digital and linear data, giving the industry data-driven insights, key learnings, and opportunities to optimize campaigns driving their media investments to better performance outcomes. As well as a great opportunity for new clients to take advantage of the new area in ad tech we are in, which is converging CTV and linear TV advertising for the best performance outcome of all marketing campaigns.
“Linear has long been an effective way to maximize reach and scale, and through this arrangement with Inscape allows us to uplevel our efforts by complementing linear data with CTV insights across millions of devices. Alone, linear data and CTV data may miss opportunities to reach and engage with unique audiences but together they unlock new measurement opportunities to navigate the modern TV landscape,” said Jeremy Haft, Chief Revenue Officer at Digital Remedy.
This new era of the ad tech industry is shifting and more advertisers are adjusting their strategy approach to their media investments on TV. Linear is here to stay and is a huge component of the media mix, even though many marketers are shifting to CTV. This collaboration presents the opportunity for many advertisers to look at their TV spend through a combined lens and optimize toward winning performing channels that are aligned with their campaign goals. In addition, our participating advertisers will obtain a more holistic understanding of cross-platform and data-driven measurement and attribution, which is a game changer for unifying measurement attribution across digital and linear to effectivity reach their targeted audiences and optimize the customer journey.
With Digital Remedy’s Performance CTV Platform, our team of experts offers opportunities to personalize data and visualize digital and linear buys with a holistic approach in a single source of truth.
Transparency at the core that enables marketers to understand who their audience is and what they care about. Furthermore, the unified and cross-platform approach combines linear data with digital data and enriches it with audience data to answer questions like:
Get started with us, speak to a team member today!
To learn more about our TV Insights offering, visit https://www.digitalremedy.com.
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Digital Remedy is a leader in providing data-driven technology and services that drive measurable outcomes for marketers. Digital Remedy delivers advertisers, agencies, and brands the innovation, technology, and customer service they need to make the most of their online advertising endeavors. From media planning and execution to campaign management and full-funnel attribution, Digital Remedy provides customizable cross-channel efficiencies to solve any digital marketing challenge. Learn more at www.digitalremedy.com.
Inscape is a leading provider of currency-grade ACR data and the technology division of VIZIO Holding Corp. Inscape’s TV intelligence platform powers incredible experiences for TV viewers, and market-leading products for VIZIO advertisers and is fueling the transformation in America’s TV measurement industry. The automated content recognition (ACR) pioneer generates screen-level accurate and robust, always-on data feeds containing every second of TV viewing, giving media companies, agencies, brands, and measurement providers the intelligence to modernize, optimize, and revolutionize the TV and streaming marketplace. Founded in 2008 as TV Interactive Systems, Inc. and later acquired by VIZIO in 2015, Inscape operated as a wholly-owned subsidiary based in San Francisco, California until 2020 when it was integrated into VIZIO’s Platform+ Business.
With so many platforms, it’s hard to know which one to choose. Managing relationships with multiple publishers is cumbersome and it can be hard to track the right metrics to know what’s working and what’s not. To solve that challenge, Flip, our performance OTT platform, provides a smarter way to buy, manage, and optimize OTT campaigns.
COO, David Zapletal, was recently featured in Martech Zone, where he explained the numerous advantages Flip offers advertisers and agencies. Here’s a recap of what he had to say:
Through extensive industry partnerships, brands and agencies get direct access to every premium OTT publisher to maximize audience reach. Because there’s no middleman, brands get the most efficient pricing possible, creating higher ROI and return on ad spend (ROAS). And because the entire OTT strategy is managed within Flip, there’s no need to hassle with multiple vendor relationships or contracts. It’s simple, consolidated, and efficient.
You can check out David’s full article on Martech Zone. To learn more about Flip’s capabilities, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.
VP of Business Development & Strategy, Ben Brenner, was recently featured in Toolbox Marketing, where he explained the numerous advantages Flip offers advertisers and agencies. Here’s a look at what he had to say:
Through extensive industry partnerships, brands and agencies get direct access to every premium OTT publisher to maximize audience reach. Because there’s no middleman, brands get the most efficient pricing possible, creating higher ROI and return on ad spend (ROAS). And because the entire OTT strategy is managed within Flip, there’s no need to hassle with multiple vendor relationships or contracts. It’s simple, consolidated, and efficient.
For more insights, you can check out the full piece on Toolbox Marketing. For more information, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.
The Digital Remedy Team is thrilled to announce that we’ve been selected as a finalist for the 2023 Digiday Technology Awards under the “Best Marketing Analytics Platform” category.
Our Performance CTV platform redefines performance marketing! The platform goes beyond the entire ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits. Advertisers and brands of all sizes across any industry can benefit from its full CTV analytics suite in a single, easy-to-navigate dashboard UI. Our Performance CTV strategy and solution offer a sophisticated way to target, buy, optimize, and measure OTT campaigns. Many advertisers are under increased pressure to prove the effectiveness of their ad spending within their media investment. Working with Digital Remedy as your preferred performance marketing partner, our Performance CTV platform is the go-to solution for advertisers and brands to stress less and make wiser decisions in their campaigns to maximize performance. They’re able to unlock key performance insights and determine the impact of every variable in their campaigns to drive future marketing decisions.
This marks the 7th time our platform has been shortlisted for a major awards program—the 6th time with Digiday. Earlier this year, our Performance CTV platform was selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category. The platform has also been recognized by the Digiday Technology Awards, the Digiday Media Awards, the Drum Digital Advertising Awards, and the Digiday Video & TV Awards for the “Best New TV/Streaming Ad Sales Program or Product” category. As a performance marketing partner with a leading product innovation and attribution solution for advertisers in previous years. We are incredibly proud and honored to be shortlisted once again alongside some long-standing leaders in the industry.
Digiday will be announcing winners on Tuesday, August 29th. Stay tuned for more details, and be sure to follow us on Twitter, LinkedIn, Facebook, and Instagram for the latest company updates.
Ad spending on CTV platforms continues with a projected increase of advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue viewing streaming services ad dollars continue to migrate toward these channels as well.
The industry built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most compelling ad opportunities for marketers looking to connect with valuable consumers. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024.1
Connected TV penetration in U.S. households continues to grow, as more households acquire internet-connected devices to watch content.2
CTV’s ability to merge the often separated performance and brand marketing worlds is redefining the digital advertising space as we once knew it. Given the immense ad opportunities that CTV/OTT offers—including precise, digital-like measurability and a high-quality viewing environment and the valuable audiences it draws in—and the significant investment in these channels, advertisers and brands are increasingly focused on proving the effectiveness of their OTT campaigns.
Through next-generation CTV ad platforms, marketers can now understand the CTV exposure-to-outcome impact of their ads. Given the large investment in this media channel, attribution—the process of assigning credit for conversions to various marketing touchpoints along the customers’ journey—has become a must-have for growth and performance marketers. This information is critical to creating more effective ad campaigns and boosting revenue. In measuring conversions following ad exposure for CTV, it’s important to understand which exposure caused the conversion to take place. For example, if a person sees an ad for Jersey Mike’s Subs on CTV and grabs their phone to do a quick search for the nearest location, then clicks on the link and places an order. This behavior will be attributed to Google, while in fact the search and the sale were 100% inspired by the TV ad. This faulty attribution dynamic has played out for years, resulting in hundreds of billions of dollars in valuation being hijacked by last-click digital companies.
While some attribution models use basic analytics data, they only provide a template and often fail to account for important steps in the marketing funnel. While last-touch attribution has long been the “go-to” measurement method, marketers now need to explore different attribution methodologies, given the increasingly fragmented media space and evolving consumer journey. The digital ad space needs to advance our understanding of single-touch measurement models, as they assign 100% of conversion credit to only one marketing touchpoint and often focus on only the first or last interactions, and adapt more sophisticated methods of analysis for campaigns. By leveraging different attribution methodologies, marketers can gain more in-depth insights regarding ad effectiveness to drive future marketing decisions.
It’s important to understand that attribution is a journey and the consumer journey is ever-changing. Today, a person can be exposed to a brand’s ad across numerous platforms and devices before purchasing. In fact, in the modern age of marketing across platforms, devices, and channels, the typical retail consumer requires an average of 56 touchpoints before making a purchase.3 It is important to assign proper credit to each touchpoint so that marketers can determine where their budget should be spent.
Our award-winning proprietary Performance CTV platform matches and tracks OTT/CTV impressions across premium inventory sources to real-world events, including site visits, store location visits, subscriptions, app installs, form-fills, purchases, revenue, and more to provide a more granular look at the consumer journey. We know, deterministically, at the household level, when someone is exposed to an ad and then takes action—whether it be digitally or physically. With our platform, advertisers can analyze exactly what’s driving desired results among consumers using multiple attribution methodologies.
Our Performance CTV platform takes attribution a step further, measuring every single touch prior to a conversion. Powered by innovative technology, the platform allows users to toggle freely between four different attribution methodologies in real-time to see exactly which touchpoints are driving the most leads, sales, installs, or visits among consumers. Advertisers have the ability to shuffle the distribution of credit according to the following attribution methodologies:
First Touch: All conversion credit assigned to the first variables that the converter was exposed to.
Last Touch: All conversion credit assigned to the last variables that the converter was exposed to.
Time Decay: Credit weighted more heavily across variables that the converter was exposed to as said exposures approach conversion (aka credit increases as time to conversion decreases).
Linear: Credit evenly dispersed across all variables that the converter was exposed to.
Our Performance CTV platform is the one-stop-shop for advertisers and agencies looking to transform data into actionable items that can be leveraged and improved upon in the future. By measuring and assigning credit to different variables in your campaign, our platform determines the true impact of each of them on any KPI—providing a new standard in tracking, transparency, and results via comprehensive attribution insights. Our platform then uses these insights to inform its media buying with a bidder that moves the budget toward the highest-performing campaign variables—lowering CPAs, maximizing ROAS, and making a tangible impact on a brand’s bottom line. Expanding your attribution methodologies will not only help refine your budget strategy but will have a lasting impact on your current and future ad campaigns.
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In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes.
The evolution of QR code formats in recent years has led some marketers to seek a refresher course on the subject.
So, what are QR code ads, and what’s the best way to use them in your digital advertising campaign?
QR codes were created by Denso Wave, a Toyota subsidiary, in 1994 as a way to track vehicles and their parts during the manufacturing process more accurately. While Denso Wave’s creation certainly wasn’t dormant in the years following, QR codes didn’t see widespread adoption until the 2020 COVID-19 pandemic, when contactless mobile payment became necessary—leading to the widespread acceptance of QR codes globally.
This, along with the rise of smartphone usage and streaming content consumption during the pandemic, created an opportunity for marketers to pivot to using QR codes in their connected TV campaigns.
QR codes deliver an innovative, immersive, and intent-driven consumer ad experience that matches perfectly with the eye-grabbing nature of television ads.
Pair this with the fact that 70% of consumers use mobile devices while watching TV, according to Marketing Dive, and you have the perfect opportunity for QR code ads to thrive.
For example, in their 2022 spot for The Big Game, crypto tycoon Coinbase created the most talked about ad of the year by displaying a simple color-changing QR code that bounced around viewers’ screens for 30 seconds.
Scanning the code led users to their crypto exchange platform, where they were given $15 of Bitcoin to create an account.
Crypto and tech companies aren’t the only ones using QR codes in their connected TV campaigns. Legacy brands like Burger King and Lacoste are also getting in on the action—proving the simple, efficient, results-driven nature of QR code advertising is here to stay.
QR code stands for “Quick Response Code,” which is probably the simplest definition of what this 2D barcode does.
Similar to barcodes you find at grocery stores, QR codes are made up of black squares and tiny dots representing different pieces of information. Once scanned by your smartphone, these unique patterns translate into human-readable data such as menus, landing pages, and websites.
There are two types of QR codes you should be aware of while developing your ads strategy.
Static QR codes are permanent and cannot be modified once they go live—making it even more important to be sure you eliminate all typos. Because these codes never expire, they are ideal for storing fixed information.
You can use static QR codes for email addresses, texts, WiFi passwords, social media links, and much more.
The three main features of static QR codes are:
Dynamic QR codes can be modified and store more data after posting.
This type of QR code is ideal for those looking for more access to monitoring real-time scans and the location of where people are scanning.
Some, but not all, of the features of dynamic QR codes, include:
The days of static CTV ads are over, and QR codes are leading the way. Including a QR code in your CTV ad on platforms like YouTube TV gives your audience an easy way to visit your landing page and engage with your product. Plus, the ability to measure the traffic from your CTV ad means you can optimize your campaign in real time.
But QR codes aren’t just a novelty—they can significantly impact your bottom line. With the right call-to-action, your QR code can drive highly-targeted audiences to product pages and checkout screens, boosting conversions and increasing revenue. Marketers serious about meeting their lower-funnel KPIs should pay attention to QR codes’ power and other interactive ad formats.
If used correctly, QR codes can spike the curiosity of your customers and prospects alike.
Here are some tips for maximizing campaign performance:
Regardless of your digital campaign objectives, finding a partner that can seamlessly optimize your strategy is essential. With Digital Remedy, you can leverage dynamic creative video, including adding and optimizing QR codes for CTV and inserting a QR code add-on to a raw asset CTV file. This helps to further engage with users in a CTV environment and prove your conversion was because of direct interaction with an ad.
With our always-on ad serving, personalization, and measurement, we can help you choose the best QR code campaign to maximize your ROAS.
Digital Remedy partners with a leading offline-to-online (O2O) tech platform powered by next-generation QR codes. Decide on custom designs; we’ll help you decide on the best place to send consumers after they scan and optimize for maximum scannability. Data dashboards and reports can be customized based on your KPIs. Reporting includes variables to test, data insights, and overall learnings. We provide real-time analytics, geo-location data, and attribution across screens.
Ready to take your CTV campaigns to the next level with QR codes? Speak with a member of our team to learn more.
As the direct-to-consumer (DTC) space becomes increasingly competitive, marketers are under constant pressure to understand campaign performance and prove the value of their efforts. Now accountable for driving outcomes through their campaigns rather than building general awareness among consumers, many brands are rethinking their media mix—exploring new channels that can effectively deliver on their campaign goals and maximize their budget.
Digital Remedy partnered with Dynata, the world’s largest first-party data company, to field a marketing-focused survey with the goal of gaining a deeper understanding of DTC marketers’ top priorities, current campaign practices, and media partner preferences.
Download our report, which provides valuable insights, including:
For the latest industry trends and insights, check out our blog and sign up to receive our monthly newsletter.
Whether you’re a DTC marketer just getting started in the CTV/OTT space or looking to take your current campaigns to the next level, Digital Remedy is here to help. Discover how your brand can garner greater brand impact, generate more outcomes, and turn TV into a powerful performance channel. For additional information, visit www.digitalremedy.com/ott-ctv or schedule a demo to see our award-winning platform in action.
The Digital Remedy Team is excited to announce that we’ve been selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category.
Our Performance CTV platform goes beyond the ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits. Advertisers of all sizes across any industry can benefit from its full CTV analytics suite in a single, easy-to-navigate dashboard UI. Our Performance CTV solution offers a sophisticated way to target, buy, optimize, and measure OTT campaigns. Advertisers are under increased pressure to prove the effectiveness of their ad spend, and with our Performance CTV platform, they’re able to unlock key performance insights and determine the impact of every variable in their campaigns to drive future marketing decisions.
This marks the 6th time our platform has been shortlisted for a major awards program—the 5th time with Digiday. In 2021, our Performance CTV platform was named “Best New TV/Streaming Ad Sales Program or Product” by the Digiday Video & TV Awards. The platform has also been recognized by the Digiday Technology Awards, the Digiday Media Awards, and the Drum Digital Advertising Awards as a leading product innovation and attribution solution for advertisers in previous years. We are incredibly honored to be shortlisted once again alongside some long-standing leaders in the industry.
Digiday will be announcing winners on Tuesday, March 7th. Stay tuned for more details, and be sure to follow us on Twitter, LinkedIn, and Instagram for the latest company updates.
Through sophisticated measurement capabilities, marketers can now understand the CTV exposure-to-outcome impact of their ads. Given the significant investment in this media channel, attribution—the process of assigning credit for conversions to various marketing touchpoints along the customers’ journey—has become a must-have for growth and performance marketers. This information is critical to creating more effective ad campaigns and boosting revenue. In measuring conversions following ad exposure for CTV, it’s important to understand which exposure caused the conversion to take place.
Through incrementality analysis, we can evaluate all the conversions that wouldn’t have happened without our media. But in many instances, other media channels had an influence. In fact, every touchpoint your audience has with your campaign influences a conversion—no matter the partner or channel.
If a Digital Remedy campaign played a part in a conversion that involved other media exposures, clients want to understand how the exposure to Digital Remedy played a role in improving the efficacy of the media. In this case, the OTT campaign influenced the conversion, but the second partner’s attribution modeling wouldn’t take that into account, and it would get full credit for the conversion.
All media works together. None of your advertising works in a vacuum. Conversion reporting/attribution is only one of several ways to analyze whether specific media is working for you. With halo effect analysis, clients can understand the campaign boost Digital Remedy is providing. If we played a part in a conversion that involved some other media, we’re essentially improving the efficacy of that media type with our own media.
Incremental channel lift, or halo effect, is a way to measure the boost in performance of your search, social, and affiliate channels provided by your CTV campaigns. In other words, the halo effect shows how much more likely someone is to convert if they see CTV ads AND any of your search, social, or affiliate ads versus ONLY seeing ads on those other channels.
Halo effect analysis takes a more holistic approach to attribution, focusing on incremental conversions across media channels and campaigns. With this analysis, you can connect your CTV spend and see just how much of a boost these campaigns are providing for all of the other media you’re running.
Rather than having to take credit for the direct performance of our media, we are able to assign that credit and take indirect credit instead through halo effect analysis. Search lift, social lift, affiliate lift, native lift; you name it, all of this can be done through this same process.
Leveraging halo effect analysis through Digital Remedy, advertisers can measure the true incrementality of their marketing initiatives and refine their campaign mix to deliver a better ad experience for their customers (and better results for their business). Benefits include:
Speak to a member of our team to learn more.
With the lines between branding and performance marketing blurring, the days of archaic, one-size-fits-all ad campaigns are over.
Creating an OTT/CTV performance campaign that works and works well relies on a number of things, but what trumps the list in 2023 may be more holistic than what we’ve seen in past years.
To ensure your connected TV advertising efforts are optimized for success, you need to know what makes an effective performance marketing strategy aligned with today’s best practices.
When starting a connected TV campaign, marketers face a choice: Is this a branding or a performance campaign? Not that the two are wholly mutually exclusive—a branding campaign will have a performance impact and vice versa—but the choice between the two will determine the primary campaign objective.
With a branding campaign, your main goal is to build brand equity—establishing your value proposition regarding your reputation, values, quality of offerings, and trustworthiness, all in the minds of your customers. This type of marketing is mainly used to raise awareness about your overall brand, or it can be an effective way to generate hype on the product level, particularly when it comes to a new launch.
These campaigns involve slow-burning strategies, and their return on investment may not occur immediately—rather, taking weeks, months, or even years to witness real results. Along the way, however, you can track KPIs to measure how well your brand is resonating with your audience with metrics like engagement and interaction.
On the flip side, performance marketing aims to improve brand performance and impact real-world outcomes like sales, leads, or site traffic. Digital marketers who choose this type of media planning strategy have high hopes of guiding their audiences through the marketing funnel all the way to conversion. Performance marketing implies 2 key facets:
With high-volume lead generation and quick, easily trackable ROI, performance marketing is favorable for immediate results or when budgets are tighter, where every out dollar must correspond to an equal or greater amount in. Powered by personalized messaging, clear calls to action, and compelling ad ideas, these campaigns encourage viewers to respond directly to the ads in ways that drive bottom-funnel KPIs.
Traditionally, branding and performance have existed as two completely separate disciplines: Branding as a long-term strategy; performance as a short-term one. Branding to drive perception; performance to drive demand. Branding as a trust builder; performance as a sales pitch.
The list goes on.
Fortunately, the gap between brand and direct response marketing is starting to close, and advertisers are no longer left scrambling to pick a side of the coin.
Measurements for what were once considered upper-funnel media channels are starting to improve, highlighting what many advertisers may have missed all along: Lower-funnel media can impact branding, and upper-funnel media can impact performance.
Brands are now paying equal attention to how they tell their story and the ways they target and measure their true impact.
Bridging the gap no longer entails a drastic shift in mindset—there’s an art and science to both that can never fully merge. But a clear alignment of the two will bring about a holistic, granular understanding of the effects of your cumulative investment, considering the nuances of every stage of the buyer’s journey.
When marketers combine the data, technology, and benefits of the two once-opposite disciplines, they can craft strategies with both long-term brand awareness and measurable outcomes.
Savvy marketers know that bringing an ad idea to life isn’t just about the desired outcome—it’s also about the right creative. With the average person seeing an estimated 6,000-10,000 ads a day, cutting through the clutter is no easy feat unless your ads are made to be remembered.
Whereas linear TV was once the traditional branding channel, recent advancements in ad tech have brought newer, more innovative opportunities to deliver an incredibly engaging audience experience.
OTT/CTV, in particular, offers the high-impact brand storytelling power of traditional TV coupled with the targeting, analytics, and interactivity of digital. These capabilities create a compelling environment for audiences to interact with messaging alongside premium content, helping to drive conversion rates.
When launching a creative strategy that works for your brand and advertising goals, it’s important to segment your marketing channels by funnel level and different messaging strategies based on customer touch points. You’ll need to plan to allocate your spending based on:
The right creative strategies look different for every marketer, and they aren’t built overnight. But with knowledge of the industry’s best practices, you can ensure your strategy is up to code, speed, and the standards of your target audience.
A performance marketing strategy that combines the best of both worlds—branding and direct response—can be a shot in the dark if not executed correctly. To avoid blindly firing into the abyss, you need to cultivate an expert media buying strategy that hits the target without misses.
Some of the industry’s best practices to keep in mind as you navigate a multi-dimensional performance marketing strategy include:
Discover how incrementality analysis helped our QSR client determine which creative messaging drove the highest incremental lift. From these insights, the client shot additional video spots that aligned with the high-performing messaging.
Performance means different things to different marketers (and has traditionally been associated with direct response). At Digital Remedy, we believe in having a solid base for delivering performance, no matter the KPIs (upper- or lower-funnel)—meaning more outcomes and more ROI for our clients.
We’ve spent 22+ years building and evolving the best performance solutions in the market—while providing a new standard in tracking, transparency, and results via comprehensive attribution insights.
Performance is at our core. Our omnichannel performance branding solutions enable advertisers and agencies to effectively activate, measure, and draw insights across the right channel to drive a stronger impact and performance outcomes.
We recognize the importance of understanding the complete consumer journey so that no marketing funnel stage is ever optimized in isolation. Your consumers’ attitudes and behaviors are bound to change—meet them where they are with a flexible, agile approach and platforms that evaluate your most effective journey to purchase.
Speak with a member of our team to learn more about how we can help you maximize your OTT/CTV performance strategy today.
