No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This notion is why branding is adamantly used in the business world. Its ability to frequently benefit organizations is why 57% of U.S. companies view strengthening their brand as a leading business objective. To ensure branding efforts are […]
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Digital Remedy recently hosted a Tech-Talk webinar “To Last Touch & Beyond: Measuring Performance CTV” through eMarketer, explaining why marketers should move beyond last-touch attribution methodology, focusing instead on more nuanced ways to drive bottom-line results via OTT/CTV—and why working with an experienced media partner is crucial in today’s complex ad space. If you missed […]
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Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the channels and tactics that generate the most value for a business’ bottom line. As a result, marketing […]
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In the crowded digital advertising landscape, marketers have their work cut out for them focusing on brand success and campaign strategy—so dealing with online advertising fraud is the last thing any brand team needs. So how do marketers deal with it without compromising their campaign performance, ad spending, and overall brand image?
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Reaching nearly $20b in revenue worldwide this year, the direct-to-consumer (DTC) market is expected to continue growing, with no signs of slowing down. Driven by the surge in over-the-top (OTT) content consumption via streaming services in recent years, advertisers are increasingly shifting media budgets to this growing channel to deliver their brand messaging to the […]
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Both CTV and OTT are expanding channels for programmatic advertising that present new opportunities for brands to reach key audiences. By combining the powers of the big screen with sophisticated targeting and emerging interactive capabilities, marketers have the ability to create next-level advertising experiences. When it comes to developing campaigns for these streaming TV environments, […]
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Key Takeaways 1. Amazon will remain the dominant e-tailer in the ecommerce space by far— 41.4% of 2021 U.S. retail ecommerce sales. 2. There will be an increased focus on hybrid shopping experiences. Brick and mortar retailers are launching more digital offerings while some ecommerce brands are looking into opening physical locations. 3. Over 60% […]
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An Evolving Threat While digital ad fraud has been a relatively easy and lucrative business for scammers from a technical perspective, it has proven to be a financial disaster for advertisers, publishers, and ad platforms themselves. It’s a low-risk, high-profit crime, which is what makes it so attractive to fraudsters. According to the World Federation […]
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Welcome to Ad Tech’s Privacy Era It’s the one word on every ad tech professional’s mind lately—privacy. Conceptually, the right to privacy embodies the belief that a person’s private information should be free from public scrutiny and that we have a right to be left alone. However, as technology evolves, an increased amount of personal […]
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What’s Going On? The past few years have been a roller coaster ride for digital advertisers driven by the industry’s increased focus on consumer data privacy. First, there was the introduction of consumer privacy regulations, including GDPR and CCPA. Then came Google’s announcement that third-party cookies would disappear from Chrome browsers completely in 2022. Most […]
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