At Digital Remedy, a performance marketing partner for all brands and agencies, we are committed to bettering our services to provide better solutions for our clients. Today, we announce a license agreement with Inscape, which enables clients to access ACR data from 22+ million Smart TVs. We prioritize making TV data work smarter and faster for marketers and advertisers in all industries. This partnership advances our existing clients of advertisers to converge digital and linear data, giving the industry data-driven insights, key learnings, and opportunities to optimize campaigns driving their media investments to better performance outcomes. As well as a great opportunity for new clients to take advantage of the new area in ad tech we are in, which is converging CTV and linear TV advertising for the best performance outcome of all marketing campaigns.
“Linear has long been an effective way to maximize reach and scale, and through this arrangement with Inscape allows us to uplevel our efforts by complementing linear data with CTV insights across millions of devices. Alone, linear data and CTV data may miss opportunities to reach and engage with unique audiences but together they unlock new measurement opportunities to navigate the modern TV landscape,” said Jeremy Haft, Chief Revenue Officer at Digital Remedy.
This new era of the ad tech industry is shifting and more advertisers are adjusting their strategy approach to their media investments on TV. Linear is here to stay and is a huge component of the media mix, even though many marketers are shifting to CTV. This collaboration presents the opportunity for many advertisers to look at their TV spend through a combined lens and optimize toward winning performing channels that are aligned with their campaign goals. In addition, our participating advertisers will obtain a more holistic understanding of cross-platform and data-driven measurement and attribution, which is a game changer for unifying measurement attribution across digital and linear to effectivity reach their targeted audiences and optimize the customer journey.
With Digital Remedy’s Performance CTV Platform, our team of experts offers opportunities to personalize data and visualize digital and linear buys with a holistic approach in a single source of truth.
Transparency at the core that enables marketers to understand who their audience is and what they care about. Furthermore, the unified and cross-platform approach combines linear data with digital data and enriches it with audience data to answer questions like:
Get started with us, speak to a team member today!
To learn more about our TV Insights offering, visit https://www.digitalremedy.com.
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Digital Remedy is a leader in providing data-driven technology and services that drive measurable outcomes for marketers. Digital Remedy delivers advertisers, agencies, and brands the innovation, technology, and customer service they need to make the most of their online advertising endeavors. From media planning and execution to campaign management and full-funnel attribution, Digital Remedy provides customizable cross-channel efficiencies to solve any digital marketing challenge. Learn more at www.digitalremedy.com.
Inscape is a leading provider of currency-grade ACR data and the technology division of VIZIO Holding Corp. Inscape’s TV intelligence platform powers incredible experiences for TV viewers, and market-leading products for VIZIO advertisers and is fueling the transformation in America’s TV measurement industry. The automated content recognition (ACR) pioneer generates screen-level accurate and robust, always-on data feeds containing every second of TV viewing, giving media companies, agencies, brands, and measurement providers the intelligence to modernize, optimize, and revolutionize the TV and streaming marketplace. Founded in 2008 as TV Interactive Systems, Inc. and later acquired by VIZIO in 2015, Inscape operated as a wholly-owned subsidiary based in San Francisco, California until 2020 when it was integrated into VIZIO’s Platform+ Business.
With so many platforms, it’s hard to know which one to choose. Managing relationships with multiple publishers is cumbersome and it can be hard to track the right metrics to know what’s working and what’s not. To solve that challenge, Flip, our performance OTT platform, provides a smarter way to buy, manage, and optimize OTT campaigns.
COO, David Zapletal, was recently featured in Martech Zone, where he explained the numerous advantages Flip offers advertisers and agencies. Here’s a recap of what he had to say:
Through extensive industry partnerships, brands and agencies get direct access to every premium OTT publisher to maximize audience reach. Because there’s no middleman, brands get the most efficient pricing possible, creating higher ROI and return on ad spend (ROAS). And because the entire OTT strategy is managed within Flip, there’s no need to hassle with multiple vendor relationships or contracts. It’s simple, consolidated, and efficient.
You can check out David’s full article on Martech Zone. To learn more about Flip’s capabilities, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.
VP of Business Development & Strategy, Ben Brenner, was recently featured in Toolbox Marketing, where he explained the numerous advantages Flip offers advertisers and agencies. Here’s a look at what he had to say:
Through extensive industry partnerships, brands and agencies get direct access to every premium OTT publisher to maximize audience reach. Because there’s no middleman, brands get the most efficient pricing possible, creating higher ROI and return on ad spend (ROAS). And because the entire OTT strategy is managed within Flip, there’s no need to hassle with multiple vendor relationships or contracts. It’s simple, consolidated, and efficient.
For more insights, you can check out the full piece on Toolbox Marketing. For more information, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.
The Digital Remedy Team is thrilled to announce that we’ve been selected as a finalist for the 2023 Digiday Technology Awards under the “Best Marketing Analytics Platform” category.
Our Performance CTV platform redefines performance marketing! The platform goes beyond the entire ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits. Advertisers and brands of all sizes across any industry can benefit from its full CTV analytics suite in a single, easy-to-navigate dashboard UI. Our Performance CTV strategy and solution offer a sophisticated way to target, buy, optimize, and measure OTT campaigns. Many advertisers are under increased pressure to prove the effectiveness of their ad spending within their media investment. Working with Digital Remedy as your preferred performance marketing partner, our Performance CTV platform is the go-to solution for advertisers and brands to stress less and make wiser decisions in their campaigns to maximize performance. They’re able to unlock key performance insights and determine the impact of every variable in their campaigns to drive future marketing decisions.
This marks the 7th time our platform has been shortlisted for a major awards program—the 6th time with Digiday. Earlier this year, our Performance CTV platform was selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category. The platform has also been recognized by the Digiday Technology Awards, the Digiday Media Awards, the Drum Digital Advertising Awards, and the Digiday Video & TV Awards for the “Best New TV/Streaming Ad Sales Program or Product” category. As a performance marketing partner with a leading product innovation and attribution solution for advertisers in previous years. We are incredibly proud and honored to be shortlisted once again alongside some long-standing leaders in the industry.
Digiday will be announcing winners on Tuesday, August 29th. Stay tuned for more details, and be sure to follow us on Twitter, LinkedIn, Facebook, and Instagram for the latest company updates.
Ad spending on CTV platforms continues with a projected increase of advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue viewing streaming services ad dollars continue to migrate toward these channels as well.
The industry built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most compelling ad opportunities for marketers looking to connect with valuable consumers. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024.1
Connected TV penetration in U.S. households continues to grow, as more households acquire internet-connected devices to watch content.2
CTV’s ability to merge the often separated performance and brand marketing worlds is redefining the digital advertising space as we once knew it. Given the immense ad opportunities that CTV/OTT offers—including precise, digital-like measurability and a high-quality viewing environment and the valuable audiences it draws in—and the significant investment in these channels, advertisers and brands are increasingly focused on proving the effectiveness of their OTT campaigns.
Through next-generation CTV ad platforms, marketers can now understand the CTV exposure-to-outcome impact of their ads. Given the large investment in this media channel, attribution—the process of assigning credit for conversions to various marketing touchpoints along the customers’ journey—has become a must-have for growth and performance marketers. This information is critical to creating more effective ad campaigns and boosting revenue. In measuring conversions following ad exposure for CTV, it’s important to understand which exposure caused the conversion to take place. For example, if a person sees an ad for Jersey Mike’s Subs on CTV and grabs their phone to do a quick search for the nearest location, then clicks on the link and places an order. This behavior will be attributed to Google, while in fact the search and the sale were 100% inspired by the TV ad. This faulty attribution dynamic has played out for years, resulting in hundreds of billions of dollars in valuation being hijacked by last-click digital companies.
While some attribution models use basic analytics data, they only provide a template and often fail to account for important steps in the marketing funnel. While last-touch attribution has long been the “go-to” measurement method, marketers now need to explore different attribution methodologies, given the increasingly fragmented media space and evolving consumer journey. The digital ad space needs to advance our understanding of single-touch measurement models, as they assign 100% of conversion credit to only one marketing touchpoint and often focus on only the first or last interactions, and adapt more sophisticated methods of analysis for campaigns. By leveraging different attribution methodologies, marketers can gain more in-depth insights regarding ad effectiveness to drive future marketing decisions.
It’s important to understand that attribution is a journey and the consumer journey is ever-changing. Today, a person can be exposed to a brand’s ad across numerous platforms and devices before purchasing. In fact, in the modern age of marketing across platforms, devices, and channels, the typical retail consumer requires an average of 56 touchpoints before making a purchase.3 It is important to assign proper credit to each touchpoint so that marketers can determine where their budget should be spent.
Our award-winning proprietary Performance CTV platform matches and tracks OTT/CTV impressions across premium inventory sources to real-world events, including site visits, store location visits, subscriptions, app installs, form-fills, purchases, revenue, and more to provide a more granular look at the consumer journey. We know, deterministically, at the household level, when someone is exposed to an ad and then takes action—whether it be digitally or physically. With our platform, advertisers can analyze exactly what’s driving desired results among consumers using multiple attribution methodologies.
Our Performance CTV platform takes attribution a step further, measuring every single touch prior to a conversion. Powered by innovative technology, the platform allows users to toggle freely between four different attribution methodologies in real-time to see exactly which touchpoints are driving the most leads, sales, installs, or visits among consumers. Advertisers have the ability to shuffle the distribution of credit according to the following attribution methodologies:
First Touch: All conversion credit assigned to the first variables that the converter was exposed to.
Last Touch: All conversion credit assigned to the last variables that the converter was exposed to.
Time Decay: Credit weighted more heavily across variables that the converter was exposed to as said exposures approach conversion (aka credit increases as time to conversion decreases).
Linear: Credit evenly dispersed across all variables that the converter was exposed to.
Our Performance CTV platform is the one-stop-shop for advertisers and agencies looking to transform data into actionable items that can be leveraged and improved upon in the future. By measuring and assigning credit to different variables in your campaign, our platform determines the true impact of each of them on any KPI—providing a new standard in tracking, transparency, and results via comprehensive attribution insights. Our platform then uses these insights to inform its media buying with a bidder that moves the budget toward the highest-performing campaign variables—lowering CPAs, maximizing ROAS, and making a tangible impact on a brand’s bottom line. Expanding your attribution methodologies will not only help refine your budget strategy but will have a lasting impact on your current and future ad campaigns.
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With the influx of new marketing channels finding their place in the modern digital age, advertisers worldwide are launching campaign after campaign across a broad spectrum of mediums, from Google paid search to linear and CTV.
There’s no doubt that this omnichannel approach does wonders for driving greater brand exposure and customer engagement. Of course, the more screen time you get, the more likely your most valued audience will see your message and decide to act, regardless of what that next step looks like for your specific brand.
But the rise of multi-channel strategies, and even those singular ones, also poses a pressing challenge to the everyday digital marketer: accurately tracking sales and conversions.
Fortunately, the right attribution model will deliver the insights you need to know exactly what is driving your consumers across channels — all the way from initial ad exposure to conversion.
Every digital advertiser benefits from not only determining how a customer came across their ad but also how they progress through the marketing funnel.
Because the average online customer journey now ranges from 20-500 touchpoints, it’s important to recognize that a lot of interaction happens before your customer decides to make a purchase.
With marketing attribution, you can go in-depth to fully understand the impact of different touchpoints along the customer’s journey — from beginning to end — and discover which channels contribute to a conversion.
These findings provide you with measurements of the successes and/or challenges of your campaign’s online presence and help you track your investment to determine your return on investment (ROI). When you leverage attribution models, you’ll have assistance outlining the resources you plan to use in future campaigns more effectively, helping you work towards the goal of actually increasing your ROI over time.
The process of attribution is not an easy undertaking for all, but it is crucial to understand. Without the right methodology, you’ll quickly find yourself in the dark with your campaigns, unaware of what’s truly impacting your brand’s bottom line.
From last touch to time decay, different attribution methodologies offer their own distinct advantages.
That’s why using multiple attribution models is highly recommended for an accurate understanding of the customer’s journey in full.
But to reap the best benefits for your brand, you’ll need to select the right attribution models for your campaign, and that decision starts with acknowledging the specific use cases of each.
The most common attribution model, last touch, determines an estimate of a customer’s last touchpoint with your brand before making a purchase or signing up for a service. Often referred to as “last click” or “last interaction,” this model gives all the conversion credit to the final touchpoint and offers a highly granular glance at your marketing cycle’s conversion points.
Advantage:
Disadvantage:
Just like last touch, the first touch model is another attribution methodology that assigns 100% of the conversion credit to a singular interaction a consumer has with your brand. This time, however, emphasis is placed on the first touchpoint a customer has with your company, with the main idea being that the initial interaction was the primary selling factor.
Advantage:
Disadvantage:
Unlike last and first touch, the linear model is a multi-touch attribution methodology, taking into account several touchpoints along the customer journey. What’s more, this methodology doesn’t just consider all the ways in which a customer interacted with your brand — it also splits conversion credit equally across each touchpoint, offering a balanced look at your marketing strategy in its entirety.
Advantage:
Disadvantage:
Similar in nature to the linear model, the time decay methodology assigns credit to all of the marketing channels that led to a conversion. However, unlike the evenly distributed credit provided by the linear model, time decay places more weight on the later touchpoints, with credit lessening — or decaying — as you look further back into the customer’s journey.
Advantage:
Disadvantage:
Attribution is the math and science of digital marketing, and it’s not always easy to navigate right off the bat.
To effectively leverage attribution data and boost your chances of conversion success, it’s best to:
As the digital landscape continues to advance, marketers need to stay ahead, and those that master campaign measurement with multiple attribution methodologies will be best positioned for success.
To fuel your future media budgets and marketing decisions, it’s critical to identify what channels are driving conversions and understand how your channels work together to influence those conversions.
With Digital Remedy as your media partner, we’ll help you determine the best attribution model(s) for your campaigns with specialized optimization, incrementality, and halo effect methodologies.
Speak with a member of our team to learn more, and check out our full video on YouTube.
Blog posts:
Despite what the 21st-century surge of cord-cutters and cord-nevers may lead you to believe, linear TV and the long-stay impact of its advertising capabilities won’t be headed for demise anytime soon.
There’s no doubt that the era of streaming and OTT/CTV is well upon us—reaching 142 million adult viewers across the globe—but abandoning the traditional TV marketing method might just lead to more campaign losses than gains.
Like most things in marketing, the best TV advertising efforts exist in a unit, and a diversified strategy—using both CTV/OTT and linear in tandem—keeps your brand relevant, in touch with your most valued leads, and seeing greater results.
A decades-old household staple, linear TV boasts a history of success at driving scale and delivering a broad reach for advertisers.
In recent years, however, the industry has experienced a significant disconnect, leaving many marketers looking to tack on other mediums to their strategy, particularly digital and CTV/OTT.
The age of converged media strategies has been a long time coming, and it’s not just because there are more opportunities than ever to get your brand known. Challenges in today’s linear TV landscape are taking marketing teams back to the drawing board, especially when faced with roadblocks like:
The evidence supporting convergence media approaches is here, and the figures are more than telling. According to a MediaScience/Effectv study, viewers exposed to TV and digital ads—versus digital ads alone—spent 3x more time with the ads, had a twice better brand recall, and rose their purchase intent by 15%.
But the power of combining CTV and linear is still unfolding, and advertisers going into this year’s first multi-currency upfront still cite fragmentation and measurement as top challenges in the converged TV space. Despite the industry’s current pain points, forward-thinking marketers are still embracing the potential of what a convergent media strategy can do, what its future holds, and how it can fit into their budget.
Ad dollars are moving, and what’s behind the migration is the eager marketer ready to capitalize on the impact of convergent media.
While search and social, mobile apps, and digital display continue their reign as the preferred channels for direct-to-consumer (DTC) marketers—receiving the largest shares of ad dollars in 1H 2023—a growing number of brands are shifting budgets to support increased spending on CTV/OTT.
In fact, 65% of those investing in CTV/OTT advertising in 1H ’23 report it being their first time funneling dollars into the channel, and over half (57%) of all marketers opting for this digital solution will spend more on it than this time last year.
By allocating extra budget to performance TV, advertisers have a leg up in not only staying competitive and reaching a highly targeted audience but also remaining insightful of their campaigns’ true impressions.
Because of the combined, rich data of performance TV and linear TV, over two-thirds of DTC marketers are leveraging CTV/OTT campaign insights to influence and optimize their linear strategies—and hail bigger results.
TV insights deliver the data you need to refine your marketing efforts and make more informed decisions on the who, what, how, when, and where of a successful campaign. Using these linear and CTV/OTT performance insights, you can enhance your advertising strategy and better resonate with your audience in three different ways:
Whether your main goal is fueling your branding, performance, or both, determining the best ways to go about your strategy is made possible with comprehensive TV insights, particularly when it comes to ACR technology.
The everyday smart TV is one of the primary propellors of granular TV insights. With automatic content recognition (ACR) technology built into these devices, smart TVs are able to identify nearly any content—including linear and CTV—playing on-screen and serve as grounds for immense data collection, helping advertisers with:
Although the total number of ACR-enabled TVs currently on the market is unknown, Vizio accounts for over 21m devices as of April 2023, signaling that marketers have plenty of ACR data sources to tap into for their CTV and linear campaigns.
CTV/OTT without data-driven linear TV advertising (and vice versa) is like developing a media buying plan without an experienced media planning strategist in your corner.
It meets the mark, but at what cost to your campaign?
These complimentary marketing tactics are best when leveraged together, and it’s not just because they reach a much wider audience. When you prioritize the combined power of a convergent TV strategy, you can:
It’s easy to fall into the trap that the cord-cutting phenomenon is positing—linear TV is on the decline. However, current viewing numbers suggest that we’re not quite there yet, and ditching traditional TV is only jumping the gun since it accounts for just under 50% of daily views. It still remains a highly saturated medium, and by keeping it in the modern era marketing landscape, advertisers are able to maximize their spending in more ways than one.
When you embrace the capabilities of both performance and linear TV, you’ll boost the data at your fingertips, the reach of your campaigns, and the relevance of your brand, all while staying in touch with industry standards.
CTV viewership and adoption continue to grow, and with it comes a proliferation of Performance TV, from ad-supported and subscription models to a hybrid of both.
Using TV insights through Digital Remedy, you can optimize your buys across digital by taking into account real-time linear TV data, increasing transparency in your TV buys, finding those hard-to-reach audiences, and measuring more effectively. With our customized digital media buying solutions, we’ll help you tap into your most telling insights and drive your future campaign strategies in ways that deliver the highest return on your investment.
Even more, advertisers can now run their linear media with us, bringing TV planning, activation, and measurement all under one roof. Listen to our RVP, West Coast, Mike McLaughlin expand on why and how Digital Remedy helps advertisers converge their linear and CTV strategy.
Ready to take your TV campaigns to the next level? Speak with a member of our team to learn more.
As the direct-to-consumer (DTC) space becomes increasingly competitive, marketers are under constant pressure to understand campaign performance and prove the value of their efforts. Now accountable for driving outcomes through their campaigns rather than building general awareness among consumers, many brands are rethinking their media mix—exploring new channels that can effectively deliver on their campaign goals and maximize their budget.
Digital Remedy partnered with Dynata, the world’s largest first-party data company, to field a marketing-focused survey with the goal of gaining a deeper understanding of DTC marketers’ top priorities, current campaign practices, and media partner preferences.
Download our report, which provides valuable insights, including:
For the latest industry trends and insights, check out our blog and sign up to receive our monthly newsletter.
Whether you’re a DTC marketer just getting started in the CTV/OTT space or looking to take your current campaigns to the next level, Digital Remedy is here to help. Discover how your brand can garner greater brand impact, generate more outcomes, and turn TV into a powerful performance channel. For additional information, visit www.digitalremedy.com/ott-ctv or schedule a demo to see our award-winning platform in action.
Behind every paid digital ad is what seasoned marketers know as a media buy.
Gone are the days of simply throwing money at digital ads and hoping it sticks. Digital ad buying, also known as media buying, is a process that requires strategy, thought, and creativity — making it much more than just putting a flashy message in front of audiences at scale.
With the right media buying tips and tricks, you can create a fruitful strategy that drives real returns on your investment, no matter what your campaign goals look like.
Your ad may be visually appealing and get the message across, but without the right media buy, it won’t get you very far.
Media buying is a science. Strategy is crucial—and it starts before you even start buying. Media buying is all about finding the proper environment, time, and context to run your ads. The goal is simple: to get ad space on the most relevant channels to your target audience at the most optimal time — all for the least amount of spend.
Today, there are several ways to purchase media for your ad campaign, including:
No matter how you do media buying, one thing is standard: It’s a multi-step process that goes beyond the simple act of buying ad space. Media buying, especially in the performance TV and CTV age, requires careful consideration and planning to effectively bring your innovative ideas to fruition and keep up with the rife competition.
In short, it’s no longer enough to just have compelling copies and visuals. Because media buying can affect your company’s bottom line, your ads need to be placed in the right locations and at the right times and frequencies so that the right audiences see your message.
An effective media buying plan helps you get the most out of your advertising, but to see the results you’re after, you need to go about it the right way.
Here are a few tips for maximizing your media buying strategy:
According to Marketing Evolution, $37b is wasted in ad spend each year from ads that fall short of engaging the target audience.
The takeaway?
Understanding your target market in any campaign you take on can make or break your media buys. This starts with knowing their age, gender, income, location, interests, and more — and putting all that data to good use.
Ensure that your ad buys are delivering a solid ROI and expand your market size by choosing who you want to deliver your ads to. By discovering potential prospects, you’ll be able to uncover practical ways of targeting select user pools to generate the most qualified leads.
Big or small, startup or seasoned — whatever your brand looks like, it can’t be without a campaign objective.
What are you hoping to achieve with your media buy? Are you a newer company trying to raise brand awareness? An established brand looking to remarket one of your products? Was there a dip in ROI last year that you’re trying to mend this time around?
When looking toward the media buying process, you need clearly established goals before planning the creative. Consider your intentions and how you want to measure success, including any relevant KPIs.
Media plans only work if you strategize toward distinct and well-defined goals.
Today, 88% of U.S. households tune into at least one video streaming service, whether it’s to binge Prime Video or catch the next big game without paying for cable.
This is where doing the most to reach your audience becomes crucial.
To stand out in an increasingly saturated market, you need to ensure your ads appear on brand-safe inventory sources at relevant, accessible, and visible times.
How? By choosing media channels that will have the most significant impact on your target audience.
With an integrated media planning approach, you can focus on buying the right mix of media to maximize your investment, whether that looks like OTT/CTV and paid search, social, or whatever else may fit the bill.
Media buying isn’t just a one-and-done success story. It’s an ongoing optimization process that involves four key tactics — learning, analyzing, testing, adjusting, and repeating — to make a real difference in your campaign’s performance.
Whether it’s adjusting frequency and bids to maximize performance or shifting spend toward top-performing devices, you should be optimizing your ads in real-time to ensure your programmatic campaign is set up with appropriate parameters throughout the flight.
By doing so, you’ll have greater control over the outcome of your ad buys and verify they’re doing what you intended them to do.
Buying media ads may seem like an easy feat, but DIYing your purchases often ends up with a campaign that only half works. To maximize your efforts, it’s best to partner with a knowledgeable media buying partner.
Experienced media buying strategists help you get the best ad placements, deals on your buys, and more with a reservoir of technology, expertise, and best practices to inform your campaign.
When you work with a skilled and trustworthy buying partner, you can benefit from solid, already-established relationships with outlets and publishers to successfully place, buy, and reconcile your ad spend.
That way, you can achieve the best possible results by driving quality impressions at a lower cost — without the extra heavy lifting.
At Digital Remedy, we execute our clients’ media as if it’s our own.
Leveraging over 23 years of industry experience, we strive to overachieve outcomes that maximize performance and efficiency for our clients by utilizing reporting data and testing various solutions.
With our digital media solutions, we seek success from uncommon data and solutions points that yield strong performance.
When you partner with Digital Remedy on your digital media planning and buying initiatives, you’ll gain:
To learn more about how we can help you meet your digital ad buying goals, reach out to a member of our team to schedule a demo today.
The Digital Remedy Team is excited to announce that we’ve been selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category.
Our Performance CTV platform goes beyond the ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits. Advertisers of all sizes across any industry can benefit from its full CTV analytics suite in a single, easy-to-navigate dashboard UI. Our Performance CTV solution offers a sophisticated way to target, buy, optimize, and measure OTT campaigns. Advertisers are under increased pressure to prove the effectiveness of their ad spend, and with our Performance CTV platform, they’re able to unlock key performance insights and determine the impact of every variable in their campaigns to drive future marketing decisions.
This marks the 6th time our platform has been shortlisted for a major awards program—the 5th time with Digiday. In 2021, our Performance CTV platform was named “Best New TV/Streaming Ad Sales Program or Product” by the Digiday Video & TV Awards. The platform has also been recognized by the Digiday Technology Awards, the Digiday Media Awards, and the Drum Digital Advertising Awards as a leading product innovation and attribution solution for advertisers in previous years. We are incredibly honored to be shortlisted once again alongside some long-standing leaders in the industry.
Digiday will be announcing winners on Tuesday, March 7th. Stay tuned for more details, and be sure to follow us on Twitter, LinkedIn, and Instagram for the latest company updates.
