Publisher Solutions

Whether it’s freeing up internal resources or expanding audience segments, the secret to the Digital Remedy publisher solutions is an extreme focus on understanding our clients KPI’s, and knowing what it takes to outperform.

 

Audience Extension

Scale and optimize your audience effortlessly by extending your audience reach with targeted
results framed by your specific data.

Your Audience

Your audience is made up of people who love your brand. They like your products and know all about your ideals. But what about all of the other demographics out there?

Your Audience + First Party Data
+ Look-a-like Modeling

By using first party data (your data, your client’s data, your own third parties), alongside look-a-like targeting (identifying common traits among first party data users) your audience will see signifigant growth.

Your Extended Audience + Third Party Data

Using multiple third party data resources, we expand your audience base and identify which new demographics to target.

Your Audience

Your audience is made up of people who love your brand. They like your products and know all about your ideals. But what about all of the other demographics out there?

Your Audience + First Party Data
+ Look-a-like Modeling

By using first party data (your data, your client’s data, your own third parties), alongside look-a-like targeting (identifying common traits among first party data users) your audience will see signifigant growth.

Your Extended Audience + Third Party Data

Using multiple third party data resources, we expand your audience base and identify which new demographics to target.

Any Budget, Any Audience

It’s not easy being king, and while content rules, any publisher has the potential of going the way of the Dodo if they are unable to properly monetize their properties. One of our solutions, AdReady, enables publishers to increase their reach, deals, and sessions by streamlining the implementation of ad strategies for small budget & local advertisers. Our account management teams work 24/7/365 to ensure that our publisher partners can keep doing what they do best, publishing.

Media Operations Management

Digital Remedy is uniquely equipped to handle publisher ad operations on a large scale. Our experience from all sides of the table (publisher, media buyer, advertiser) has enabled us to create workflows that really work. Our system isn’t smoke and mirrors or flashy tech that doesn’t quite do what it promises. Our system is 20 years of experience, manifested in teams of experts and a platform that processes hundreds of thousands of campaigns. If your business could benefit from automated processes and outsourced operations we would love to chat about how we can bring new efficiencies into your media operations.  

On Demand Viewers

With the number of content sources continuously growing, it can become difficult to maintain your user base over time. We’ve found that the AdReady audience extension model has been invaluable for publisher clients. Not only are we driving additional revenue through targeting users off-network, but we’re also passing back valuable data insights. This data helps our clients more deeply understand the profile of their customers, helping to increase their business renewal rate.

Sales Ops Support

Having an attentive audience is only half the battle. The other half is monetizing those viewers and providing them with the best digital experience. To help with this we offer all levels of sales operations support from finding new leads, to turning those leads into valued customers. We custom tailer programs for all of our clients, and publishers are no different. If you need help handling the initial stages of campaign set up, or guidance on finding new advertisers, sales ops support is another way that we’ve been helping publishers make the most of their properties.

Reporting and Dashboards

After 20 years in the business we know how hard it is to get the reports you need when you need them. To solve the problem of inaccurate and inefficient reporting we've created a fully customizable data platform, complete with custom dashboards, automated reporting, and as-good-as real time visualization modules.  

Get In Touch

Whether you’re a large publisher looking to increase your yields, or a small publisher trying to figure out the game, we’re here to chat.

Get In Touch

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.